It depends on what type of brewer you are. If you are limited on space, not the type of person to get super deep into a hobby, don't have a lot of time, and have the cash this is a great option. You are paying for convivence and speed. While I appreciate what iGulu is going for, its not a machine for everyone. This is especially true if you get deep into a hobby and want to understand and control every aspect of your beers.