Supporting tobacco harm reduction is more than just pragmatic positioning to appease financial analysts and stakeholders. For Imperial Brands, one of the world’s major tobacco companies, THR represents a consumer-focused commitment to helping individuals switch to less harmful forms of tobacco. It's a strategy that balances both head and heart, reflecting a thoughtful approach to the future of safer nicotine products.
Featuring:
Joe Thompson
Group Science & Regulatory Affairs Director, Imperial Brands
Check the episode on podcast platforms:
SoundCloud: / xacydurzcepbyigc7
Spotify: open.spotify.c...
Apple Podcasts: apple.co/46NmACU
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26 сен 2024