@Amalyze. Thanks for the very insightful session. Looking forward to apply it to our account. Just one question regarding Ad Group Organisation: Which criteria should we split ad groups by? Match type (close, loose, substitutes, complements) and / or bid value (meaning should the ad groups become the new bid corridors) ?
@Amalyze Thank you very much for a very informative session. For low bid auto campaigns, are you targeting all groups (Substitutes, Close match, Loose match, and Complements)? If so, do you create a separate campaign for each group? Are you using bid adjustments for the 'Top of search' and/or 'Product Pages' placements?
