As Americans prepare for a long weekend of grilling, Impossible Foods wants to put aside the culture wars, win over meat eaters - and IPO when it's 'ready.'
I like my venison burgers, thank you. I appreciate the connection hunting and fishing gives me to my main source of meat. I try to buy farm direct for beef, chicken and pork.
As someone that eats both meat and meat substitutes, Impossible is the closest tasting meat substitute to meat. Its a good way to cut back on meat consumption without sacrificing taste.
