We deep dived into how to build successful partnerships with Sal Mohammed, CEO of partnership consulting QTA, frm Google's Strategic Partnership Development Manager.
📍 In this episode:
0:00 - Preview & intro
0:15 - How partnerships are different from sales, business development, marketing
1:18 - The closest thing to a partnership is starting a new business unit
2:00 - Considering partnerships? When and where to start
2:55 - Partnerships could supersede sales as a driver for growth
4:25 - How long does it take to build successful partnerships?
5:40 - Consider “Is it as big as it can be?”
6:35 - How to incentivize partners?
8:35 - Partnership mindset
Stay tuned for the second part of our interview.
Check out www.partnerinsight.io to better engage and collaborate with partners.
5 авг 2024
