I really like the trigger topic here, very much want to read more on this. Seems like a fun subject to think on in terms of marketing. It seems like in order creating something contagious your product needs to be as much involved with customers lives as possible. Make it easy to be added into their daily life in a positive way. Much to think on from all of this. Does this book cover many real life examples of these theories such as your video has?
Yes, there are many practical examples in the book for each of the six principles of contagiousness. And much more depth in terms of the ideas themselves, so I highly recommend it.
