India Takes Flight - Air India's Brand Track

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Across cultures and continents, music has a way of bringing people together. Air India's new brand track echoes this universal bond through a harmonious symphony of classical Indian tunes with global melodies.
The track, created by the Grammy Award-winning singer-composer Shankar Mahadevan, the legendary percussionist Taufiq Qureshi, and the two-time National Film Award winner Prasoon Joshi, in collaboration with The Royal Philharmonic Orchestra, London, reflects the sound of a bold, vibrant, and confident India.
With Yaman Raga at its core, experience this unique 'jugalbandi' (musical collaboration) as notes of the composition flow like different stages of a flight.

Опубликовано:

26 сен 2024

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Комментарии : 135

@Aple_Nation 7 месяцев назад

Air India is now the first priority for all of my future flights 🥰

@Fgghgrgrhgfnvkmd 6 месяцев назад

Mate you want to hold onto that for a few years. While the service has drastically improved, majority of the fleet is in bad shape. Wait till the revamp is complete.

@Aple_Nation 6 месяцев назад

@@Fgghgrgrhgfnvkmd its fine for domestic flights

@Aple_Nation 6 месяцев назад

@@Fgghgrgrhgfnvkmd ik ik... I have no rush

@alexparvati9917 6 месяцев назад

Change idea dost. Air india is the worst company ever.. Aircrafts are old and very unsafe

@blueinkbottle 6 месяцев назад

@@alexparvati9917 Don't just vent venom... where are the numbers to back up your ridiculous claim? Do you know what is the average age of AI fleet and where it stands as compared to other airlines across the world? I have been flying for 20 years and I see a genuine change in AI of late. Long way to go, but not as bad as you make it out to be

@RigelVision 6 месяцев назад

This new redesign of Air India is lit 🔥🔥🔥🔥

@oops370 6 месяцев назад

Never thought a brand track to be such magnificent amd classical... Shankar Mahadevan ji💎💎🙌🙌😌😌🙏😌

@arpandey7043 6 месяцев назад

TATA's Air India will rise again👍🧡

@budgieworld-c3j 7 месяцев назад

Air India, headquartered in New Delhi is one of the best Indian and Asian airline. Air India is well known for its hospitality and world class cabin comfort. Air India was founded by JRD Tata which came to national airline of India. In 2020, Air India became a part of Tata group blending AIX,Vistara,Air Asia. Air India has destination across Asia,Europe,Ameria. JAI HIND

@static7815 7 месяцев назад

Very nice

@singaporeslur 7 месяцев назад

bro copied this from google 😂😂

@m11nt 6 месяцев назад

It's worse than Indigo

@geosgraphics 6 месяцев назад

@@m11nt now it is rebranded by tata group and just youtube about air indias A350 now it is impoving and coming back to luxury

@mnsweeps 6 месяцев назад

Lies

@sashenrajreddy8901 6 месяцев назад

Air India, Please please post the back track of your Safety Mudras video? The music is perfection

@siddharthbhatt5597 6 месяцев назад

I think this is beautifully crafted tune. It has all emotions that are positive, optimistic, rising and renewal. Well done Air India! Proud of you, our national flag bearer. May you continue to rise and shine always.

@Kaafiristani 6 месяцев назад

As an Indian, I am so proud that Air India is making a comeback after decades of plunder by useless Sarkari Naukars.

@digitalkido 7 месяцев назад

Indian flavour to the rest of the world😍🥰

@TheCEoboy 6 месяцев назад

feeling so proud to born in such an awesome country . This track💞

@edikurniawan547 5 месяцев назад

I am from Indonesia, listen to this track makes me feel already in India with all the beautiful things only in India 🥺🥺🥺❤️❤️

@ruinousinersia7049 7 месяцев назад

Such an uplifting track

@nageshprabhu6437 2 месяца назад

I am listening to this everyday...just so very refreshing!

@amon5124 Месяц назад

Bring Air India to Perth, Western Australia please.

@PAPI_VASI_Spotter 7 месяцев назад

Eagerly waiting for a FAREWELL FLIGHT of B-747 "The real Maharaja" though she is queen of skies 😍😋

@singaporeslur 7 месяцев назад

this is so good! lovely, great job Air India

@saolichakraborty4912 6 месяцев назад

A modern yet culturally rich India soar higher and higher like the mighty eagle!

@user-Arun189 5 месяцев назад

Is this Air India new boarding music

@amon5124 7 месяцев назад

Looking forward to flying with Air India

@alexparvati9917 6 месяцев назад

You shouldn't

@zakwankarim3113 5 месяцев назад

Make my words, when it's under Sir Ratan Tata, we will again regain our position as no 1 airlines when its comes about hospitality and comfort .

@rzmoonji_ 7 месяцев назад

I need to feed on this track everyday. Every morning would be heavenly and beautiful.

@esrajarshadkhan 21 день назад

Absolutely beautiful song ❤

@MTarun-fy5ec 6 месяцев назад

Really love the airline i will definitely become a pilot in this in future

@nithinkumarnp1846 Месяц назад

Air India is really good compared to other Indian flights recently I travelled Aid India, Akasa, indigo. Air India is best in all the aspects.

@123extraodinary 7 месяцев назад

Air India is one of the few airlines to upload daily videos❤❤

@Slicer400 7 месяцев назад

Work of art

@romeotalento9413 4 месяца назад

@AirIndiaOfficial - I do love the track. Is possible to get this track and the track that was used on the safety video?

@AjayKumar-ii1gb 7 дней назад

Osm air india is best ❤

@SusammaVarkey-xc6cm 6 месяцев назад

Mm loving it

@sandhyap2221 6 месяцев назад

It became my mobile ringtone now... ❤

@PratonicSky 6 месяцев назад

Really nice and energising. I was wondering if anyone knows which song AI used for the video of the new crew uniforms presentation.

@baibaiLJYS Месяц назад

listen this track make me feel relex~~

@vinayjoshi4588 6 месяцев назад

Proud of Tata and Air India. Truly India's global power. Can't wait to see the day where everyone is in line for Air India

@alexparvati9917 6 месяцев назад

They only steal money from us. Wake up guys

@farhanahmed19781 6 месяцев назад

Beautiful

@gaurav2k 7 месяцев назад

Can't wait tonfly the New Air zindia from ORD to DEL in 2026... please bring the new aircraft on this route

@idkatthispoint-s9s 6 месяцев назад

The new A350's are under testing on domestic routes for now, they'll soon expand these to their international routes too since the A350 is a long-haul aircraft

@Al_xve 7 месяцев назад

Fantastic 😍

@HighwayContracting Месяц назад

WOW.❤

@aradhyamadhamshettiwar6823 23 дня назад

Best tune ❤

@crystalhorizon9240 5 месяцев назад

This makes me want to buy tickets to India right now! 😊

@amitavadutt621 6 месяцев назад

Simply wow🎉

@KanhaAIR 7 месяцев назад

I love air india

@TaknikiWorld 6 месяцев назад

Mesmerizing ❤

@lijuphilip2246 6 месяцев назад

Great Effort!

@talkingdrops 6 месяцев назад

Glory coming back to life ❤

@malaysamadder2634 6 месяцев назад

Marvelous 🙏masterpiece....

@pratiknilugal 6 месяцев назад

loved it. thank you!

@navaneethakrishna7311 6 месяцев назад

❤AIRINDIA❤

@swathipriyaselvamurugadasa2956 6 месяцев назад

My favorite song ever…❤❤ One of the best Hindustani fusions I’ve ever heard…❤❤✨ That too sung by my favorite singer Shankar Mahadevan ji !!!

@davidsarkar6108 6 месяцев назад

❤❤❤❤

@satvikkarmarkar 7 месяцев назад

❤

@animeshakash7456 6 месяцев назад

Amazing🎉

@prakashmk9723 Месяц назад

👍

@MrJoe79 7 месяцев назад

Great 👍

@praveenprakash141 7 месяцев назад

Please release an instrumental version

@vineethg6259 7 месяцев назад

Please bring back the old logo and the name style/font, especially the Maharajah. They were unique and iconic. This new design lacks identity and looks like some random private carrier, not the flag carrier of India.

@RigelVision 6 месяцев назад

What?? Are you out of your mind?? This new logo name and style is what's making it look like a global carrier. How long do we need to keep a mediocre design. This new one is fire!! 🔥🔥

@vineethg6259 6 месяцев назад

@@RigelVision I beg to differ. I see no "fire" or even a spark in the new logo/style. The centaur, sun rays, Maharajah and the name written in that distinctive English/Devanagari scripts was what defined Air India. I see nothing in the new design - no recognizable identity or theme. Its empty and soulless.

@jazze-te5fb 6 месяцев назад

Change is life. Air India aim to become international carrier with its own new identity and charm,so it's good n wise decision to bring new concepts and product.

@Trickyx786 6 месяцев назад

@@vineethg6259that old livery brings bad memories and tata want to start from 0 everything from fresh bringing the old livery on newer planes will be very bad

@idkatthispoint-s9s 6 месяцев назад

@@vineethg6259I also thought so when I saw the new design for the first time. But it has grown on me over time and I can kinda see what the designers were going for with it. Would it be what I personally would design to represent India if it were up to me? Probably not, but it looks sleek nonetheless...

@jitendraprasad1280 2 месяца назад

❤❤:):)

@tzgamer9779 7 месяцев назад

1:58 ❤

@budgieworld-c3j 7 месяцев назад

Wow

@Imparth2995 6 месяцев назад

❤❤❤❤❤❤❤

@fromroots 6 месяцев назад

I wish AR Rehman were given the opportunity to compose this

@Nashh-g4g 5 месяцев назад

My fvrt one but Spotify removed this 😐

@Самолётчудес 7 месяцев назад

🕺🕺🕺🕺🕺

@wackygaming9209 6 месяцев назад

Hello Air India! Im a aviation lover and am just 11, and I even know some of the controls in aircraft and I also make videos on my own you can also check out them. Can you please give me chance to once sit in the cockpit or to visit your training centre by the ways, Im from India

@richardnagarjunasuryaprase2010 7 месяцев назад

Theme song

@ramadesikangr 6 месяцев назад

Please move the headquarters out of Delhi

@Trickyx786 6 месяцев назад

Nope it’s the aviation capital of India

@Trickyx786 6 месяцев назад

Second its not Delhi but gurgaon is the capital which is in haryana

@aaryans5487 6 месяцев назад

@@Trickyx786 gurgaon is not the capital of haryana It's Chandigarh

@ramadesikangr 6 месяцев назад

I have lived in Gurgaon it is Delhi in Steroids

@ramadesikangr 6 месяцев назад

Move it to a business like place eg. Mumbai/Navi Mumbai

@ramakotaiahk7075 6 месяцев назад

🫡🫡🫡🫡🫡 🙏🙏🙏🙏🙏

@wherearewegoing378 6 месяцев назад

Oh no this soundtrack is average at best, I was expecting more elements of sitar and classical violin to show up.

@__..r..__ 2 месяца назад

Tangence digimarketing is out there making bad impact on this channel😂

@anand7168 6 месяцев назад

Hope this is not gonna be played inside the air craft. Not suitable with these many dramatic elements. People prefer soothing music while being inside an aircraft. Please don't play such music there.

@idkatthispoint-s9s 6 месяцев назад

It's called a brand track and not boarding music for a reason.

@anand7168 6 месяцев назад

You never know bro, still good to see your confidence that they won't use it as boarding music, I wish the same

@anniasthamajius9927 6 месяцев назад

Why didn’t utilise Indian talents…. This was done uk

@darshilmashru8479 6 месяцев назад

You think Shankar Mahadevan is British?

@idkatthispoint-s9s 6 месяцев назад

Haan Shankar Mahadevan ko toh Queen ne paida kiya hai na?

@mskinternational 6 месяцев назад

The music is very generic and disappointing. Sounds like music for a school play

@crazyherald9255 6 месяцев назад

"Eh, Anirudh ko laao re", yeh kya bana dala BRO! Yeh "ta ka dhi na... ta ta" zamaana gaya. Modern India vibes to modern music. Dadaji type music nahin sunna hai :p Tum pooraney, tumhari music taste bhi poorani! Loved the modern logo, the website, even the app upgrade is epic!! But track screams Boring!!!! :/

@medbasic 4 месяца назад

CLASSICS SUNO

@alexparvati9917 6 месяцев назад

Air India is the worst company ever... Very old planes, unsafe, nothing is working, staff is unpolite, food is crap. Price is very high. Why do you cheat people like this?? My journey was a nightmare thanks to air India

@steve8228 6 месяцев назад

one of the worst airlines in terms of service, customer support and overall attitude if air india staff. Its a shame that Air India represents India

@Skyboy320 6 месяцев назад

An absolute headache. The air India express sonic tune is much better. Too much screaming going on here!

@shaaakings 7 месяцев назад

👎🏻for ignoring CCJ and CCN

@CocomelonKidsrhymeschannel 5 месяцев назад

Air India is worst don’t bother to deliver your luggage bag 4 months bag still lying at Mumbai

@DebMukherjee-j9u 10 дней назад

I did not like this music, this fusion can be improved , too much rag sometime destroy the very essence of the music. It should be soft and freeflowing and catchy keeping in mind the international travellers. There is a much room for improvement

@AbdulHadi-x6d 7 месяцев назад

Such a disappointment

@toyboyholidays8170 6 месяцев назад

As an airline consultant, I expected something better.. This is basic and Generic an repeat. I would have expected something modern and killer tune!! BIG FLOP. Better redo it..Else its a big FLOP

@KanhaAIR 7 месяцев назад

I love air india