Business owners, marketers, and salespeople have only a short period to capture the interest of a B2B prospect. Within this time, they must communicate the utility, scope, and impact of their technology solution. Vague or weak messaging at this stage is largely unconvincing. The few moments of attention of a B2B prospect are precious, and so these moments must be leveraged to guide and to empower the prospect for good effect.
Currently, most companies are using traditional marketing collaterals, such as brochures, datasheets, whitepapers, and documented case studies to introduce their service products and to inform prospects. For new engagements, these documents are either presented in person via participation at trade shows for example, or as email attachments after having an initial introduction from a cold calling message. Some companies also share their expertise and technical insights through online webinars or through scheduled social media postings. While these approaches are reasonable in having the relevant stakeholders receive all the important information, they lack the convincing structure, engagement, and product or service demonstration that is necessary to captivate the interest of the prospect.
The intricacies of engineering design and technology items are not always self-explanatory. The prospect needs to be told how the technical features of any product or service translate forward into functional and commercial value. This purchase guiding procedure must be informative, captivating, and also easy to share with relevant stakeholders for a consensus driven, joint decision-making process at client organizations.
A good sales video for engineering and technology items should articulate all relevant technical information together in an exciting, creative story-telling sequence. The script and descriptive narration should have the right emphasis and inflection points to keep the viewer engaged throughout the presentation. The carefully selected visuals must be arranged and timed for perfection. The overall combination effect must be compelling. It must present insight, it must demonstrate value, and it must consolidate brand credibility.
3PointJunction is the central point for converging ideas in design, operations, and management. Here, we are focused on emerging technologies and associated industrial marketing practices: specifically, crafting compelling visual media to enable B2B sales for advanced engineering and technology solutions.
With international exposure, and practical expertise in engineering design, manufacturing operations, and project management, we hold unique advantage in being able to appreciate diversity in operating cultures, technology systems, and functional settings. Our experience, engineering insight and socio-technical awareness allows us to better comprehend our client situations. As a result, we identify and articulate their differentiating value; and organize relevant technology and business media to develop a compelling sales pitch.
It's important to realize that engineers and technology experts are mostly focused within their domain, understanding technical problems, and developing suitable solutions. Naturally, engineers have limited exposure to the marketing and sales functions. Similarly, marketers and salespeople are also focused within their own specific domain, understanding customer needs, and navigating through complex decision-making structures. So, marketers and salespeople are not really expected to have much insight into engineering concepts and complex technology solutions.
At 3PointJunction, we are experts in industrial marketing. We bridge the gap between engineering and marketing functions. Considering our unique combination of engineering practice and marketing skills, we understand more, and deliver better in terms of technical media productions. Our work involves close collaboration with business owners, development executives, engineering teams, and sales and marketing professionals as well. Our aim is to establish context for client products and services, and to demonstrate as to how our client’s solution stands out as the best choice in the market.
We strive to present a convincing overview of our client’s technology solution, cutting down on valuable time, effort, and resources that are otherwise required to communicate the full scope of product or service value. If you find our approach interesting, and would like to know more, then we could get on a discovery call to discuss specific details in relevance to your business offering. You can always reach me out via LinkedIn. My profile link is in the description below. Thank you for staying with me until the end of this video. And I’m looking forward to hearing from you.
LinkedIn: www.linkedin.com/in/waqasahmedsix4/
2 май 2024
