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Inside Balmain's Digital Revolution | The Business of Fashion 

The Business of Fashion
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BoF's Imran Amed sat down with Balmain's Olivier Rousteing and Emmanuel Diemoz to discuss the rise of Balmain and it's digital revolution.
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8 авг 2024

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Комментарии : 135   
@Asierramoore
@Asierramoore 8 лет назад
This is such a good interview. I'd give the interviewer five stars - so eloquent and tasteful and he brought out the best in his interviewees.
@Laitalafraise
@Laitalafraise 4 года назад
I agree. I noticed that too!
@criolloRD
@criolloRD 3 года назад
Olivier has been successful in Balmain no only for being a talented designer but also for being an excellent and very active Public relationist!
@Kk-ee4cj
@Kk-ee4cj 7 лет назад
You can tell from the interviewer's questions that he has a very intimate knowledge of the fashion industry. Thanks for the thoughtful and insightful questions!
@ec796
@ec796 9 лет назад
I love these types of interviews. I would be really interesting to watch an interview like this with Hedi Slimand and the ceo of saint laurent
@businessoffashion
@businessoffashion 9 лет назад
Thank you Erik.
@tiyamikephiri6629
@tiyamikephiri6629 7 лет назад
What I love about BOF is that they ask relevant and specific questions. It's not generalised and this has a great result. It was so enlightening and inspiring listening to Olivier talk us through the Balmain world. Always nicely done BOF.
@AOcnalop
@AOcnalop 7 лет назад
Because of Olivier and his Balmain revolution, Gucci and Chanel have stepped up the creative direction. This era will be cherished forever!! 😍😍
@amonic.2089
@amonic.2089 4 года назад
Yes! He's Bold and confident enough to Push the envelope.
@saveit4later89
@saveit4later89 8 лет назад
This was a very influential interview. The right questions where asked where the audience gains knowledge !!
@businessoffashion
@businessoffashion 8 лет назад
+saveit4later89 Thank you very much.
@tictocmm
@tictocmm 9 лет назад
I think that for such a young guy diving into uncharted waters in a historic Parisian house, Olivier has done a terrific job at Balmain.
@josepht.7937
@josepht.7937 8 лет назад
Absolutely! Olivier has done an amazing job in marketing and promotion of the brand and of himself.
@mqstudiodeborahcampbell9471
@mqstudiodeborahcampbell9471 6 лет назад
This is the future of fashion, the combination of Music,street culture and social media. Great interview
@naemaabdirahman3113
@naemaabdirahman3113 4 года назад
His is real guy or
@barbaramelville6320
@barbaramelville6320 Год назад
Of course he’s real what else????????
@conversacionesconmipadre
@conversacionesconmipadre 7 лет назад
Imran is amazing as an interviewer. He is bright, prepared, intelligent and articulated. I love him
@logbinder6330
@logbinder6330 9 лет назад
I love Armed's style, it's subtle and simple, but impressive without even trying.
@businessoffashion
@businessoffashion 8 лет назад
+peter thank you
@patientlove3191
@patientlove3191 9 лет назад
Great interview. I loved the conversation about taking risks and also how being inspired by the fashionable women around him is what sustains the relationships, instead of "using" them to advertise creations that were created without them in mind... as other houses do. Olivier is fantastic. I am one of his many instagram followers.
@selinasam28
@selinasam28 8 лет назад
I love this interview it made me learn more about Balmain and Olivier himself
@AyikosMedley
@AyikosMedley 7 лет назад
Olivier interviews well, easily communicating his vision. Its lovely to watch. He is really the designer of this generation and the interview brought that across well
@johnward5723
@johnward5723 6 лет назад
I absolutely have fallen in love with this guy! His vision of diversity will light the way forward into the future!
@Tourian
@Tourian 9 лет назад
I love these interviews. They're smart, well produced and the guests are amazing!
@businessoffashion
@businessoffashion 8 лет назад
+Juan Adrian Garcia Cid Very kind Juan.
@josepht.7937
@josepht.7937 8 лет назад
An amazing interview! Pleasant, engaging and informative. Well done!
@jonnyfendi2003
@jonnyfendi2003 9 лет назад
To be as hyped up as Balmain is to only be pushing 30 mil euros is surprising.
@jackiem3740
@jackiem3740 9 лет назад
jonnyfendi2003 pretty good for only 4 years at the helm though. REALLY good actually...
@hayaglamazonluxe
@hayaglamazonluxe 9 лет назад
+jonnyfendi2003 It was doing way less than that, Olivier is crushing it. Balmain is flogging £2,000 blazers, so not like they are going to get many customers
@bubblebutt4919
@bubblebutt4919 4 года назад
2020? I still love this interview i love Balmain! 🔥🔥🔥
@suannoir
@suannoir 8 лет назад
OMG! I never knew, such a fantastic interview and makes me want to buy more Balmain. Inspiring me to create my own line as well. Love this channel. Very pure and influential...
@norauni
@norauni 9 лет назад
Great interview! It's exciting to see some of questions that I'm curious about being asked in the interview. Balmain goes beyond designing fashionable clothes, it's also a successful business.
@businessoffashion
@businessoffashion 8 лет назад
+Nora Liu Thank you Nora
@GianyGeorgianAnthony
@GianyGeorgianAnthony 9 лет назад
Loved this interview, Olivier is such a inspiration.
@cocobird2632
@cocobird2632 6 лет назад
this is very nice i enjoyed it i surly enjoyed the whole new and how to but it , the foundation and the recreation its too heart felt , i liked how both guests where seeing each other point of view yet both going for the same heart , good job
@aquilaguerra7259
@aquilaguerra7259 8 лет назад
This interview was excellent. Simply excellent!
@businessoffashion
@businessoffashion 8 лет назад
+Aquila Guerra Thank you very much.
@MrWatchcollector
@MrWatchcollector 9 лет назад
no no nooooo i just have to comment on how he interviews AGAIN he is amazing. like really?? Doesn't he fall off?? he's like the Beyoncé of interviews!! The program is so informative. Just think 4 years??? yeah...now i feel lazy. I'm going to work on my logo TONIGHT.
@hayaglamazonluxe
@hayaglamazonluxe 9 лет назад
+Kwame Adams That's the spirit, you can do it.
@Asierramoore
@Asierramoore 9 лет назад
+Kwame Adams He is good.
@griesser2000
@griesser2000 9 лет назад
As always guys at BOF you did great interview. Balmain was relevant again thaks to Christoph Decarnin and his view on the Balmain girl and todays Balmain girl seems to be not so realistic but somehow sucesfull thanks to that celebrity-designer frienship.
@epifanny
@epifanny 8 лет назад
+Javier Josef Griesser The Balmain girl today is not realistic??? Was Decarnin's girl real? Being a 'girl' i find the Balmain girl today more real than the one before...
@nouraa1258
@nouraa1258 8 лет назад
really enjoyed this interview! the interviewer did such a great job
@bellaf7774
@bellaf7774 4 года назад
Amazing interview! And classy as well❤
@Monir1993
@Monir1993 7 лет назад
Brilliant interviewer. Well done, Imran!
@albalincoln7718
@albalincoln7718 4 года назад
Beautiful interview, beautiful creative minds, too bad not all people who are a fan of Olivier can afford one of his items.We still love you
@skqq3250
@skqq3250 Год назад
This is a lovely interview. Each person is made up of genes from his biological mom and dad. I’m sure of of them had ties also to the street. He is a pure talent. Enjoy your self Mr Olivier. We’re you doing go-go dancing as ur self or dressed up as a different person.
@Stefy910299
@Stefy910299 9 лет назад
Thanks you for this wonderful interviews. I agree with the rest, if you could make one with Hedi Slimand, would be great! Keep up with the good work ;)
@businessoffashion
@businessoffashion 8 лет назад
+stefania valdez Thank you for your suggestion.
@amalzidou6253
@amalzidou6253 8 лет назад
I love really love love looooove Balmain 💁🏽keeping on the good work Olivier kisses💋💋💋💋💋!!!
@barbaramelville6320
@barbaramelville6320 Год назад
Wow 🤩 absolutely awesome 👏 love ❤️ this
@miss.phyllisreneefoster9547
@miss.phyllisreneefoster9547 6 лет назад
we love him hes great designer too, his designs are like wow!
@annettewashington7491
@annettewashington7491 11 месяцев назад
Excellent!
@yasminogbu8929
@yasminogbu8929 6 лет назад
fantastic interviewer ...
@ElizzabethHope
@ElizzabethHope 9 лет назад
he's so cool! Really he is
@joelbellz
@joelbellz 9 лет назад
Really great discussion here!
@businessoffashion
@businessoffashion 8 лет назад
+joelbellz Thank you very much.
@fallonlunda1408
@fallonlunda1408 8 лет назад
I love him. A great designer !!
@UsmanKhan-yt8tn
@UsmanKhan-yt8tn 5 лет назад
Many congratulations to you both.....U 'll go internationally soon ....M waiting for you in India......India wel come you ......you are my favourite.....M big fan of yours and your clothes....beat wishes
@Rose-pz8es
@Rose-pz8es 7 лет назад
Good interview
@wilwillsmith
@wilwillsmith 4 года назад
Such an inspiration for hard working
@icarrus4u
@icarrus4u 8 лет назад
Very talented designer.
@Cfselectricssydney
@Cfselectricssydney 9 лет назад
very interesting
@destinysfashions2675
@destinysfashions2675 8 лет назад
Soooooooooooooooooo in love with Oliverrrr omgggggggggggg
@efghiabcd2611
@efghiabcd2611 4 года назад
I liked a Balmain EDP in 1984 very much. classic, pleasant, with black and white striped box. Called: Ivoire. Lasted quite a while-
@DDominoGeronimo
@DDominoGeronimo 6 лет назад
Issa legendary icon. PERIODT.
@brigittaandriamanalina4440
@brigittaandriamanalina4440 Год назад
My favorite fashion designer
@gitanjalikarki4249
@gitanjalikarki4249 5 лет назад
grt comments .....yes interweivers n journos have a grt responsibilty to bring out the best out of the interewees as they r the important bridge between the viwers n readers.....who may be millions of miles away........their talks should be stepping stones of stories of humanity itself....one more step of humankind .........striving to make earth a better place.......!!!!
@dariuscarlos6707
@dariuscarlos6707 3 года назад
Oliver inspires me so much
@nurtured-channel2953
@nurtured-channel2953 5 лет назад
I would love too be his 😍🔥... muse highly respect this young talented men. Olivier really embodies the Balmain Brand and understands a culture of information
@ayedreamer
@ayedreamer 9 лет назад
Oliver is a genius!!
@g-uy9me
@g-uy9me 8 лет назад
BALMAIN BEST DENIM JEANS. PERIOD. THE END. THIS GUYS A , VERY SMART!!
@frenchanthony2226
@frenchanthony2226 5 лет назад
I agree with you. Best jeans that are being made. You darn right Olivier is smart! Such a genius!
@barbaramelville6320
@barbaramelville6320 Год назад
Gorgeous love ❤️ love ❤️ the purse 👛 collection love ❤️
@enriquemoon
@enriquemoon 7 лет назад
Talented kid!!!
@nameisamine
@nameisamine 8 лет назад
omg 24 and he was creative director of Balmain. @_@ fml.
@hoquocanh868
@hoquocanh868 8 лет назад
Interview Elie Saab please!
@renaissancesunshine8940
@renaissancesunshine8940 8 лет назад
any chance of internship, BOF in India
@THEBIGGESTSCUMBAG
@THEBIGGESTSCUMBAG 6 лет назад
BEAUTIFUL
@taminazabaneh6548
@taminazabaneh6548 8 лет назад
I luv Olivier roust he is hot n amizing n admiral real adorable in his work of fashion world n sweet classic wit a touch of poise he is a wonder n bold I would really like to meet him n do some fashion modeling for him seriously
@valeriehitier9026
@valeriehitier9026 2 года назад
Le mec a un et rare sens de la mode!!
@NickMcKennaisaliveandwell
@NickMcKennaisaliveandwell 8 лет назад
Where did Imran Amed get his jacket? I love it.
@josepht.7937
@josepht.7937 8 лет назад
Yes Nick...it is awesomly stylish!
@frankiesmith718
@frankiesmith718 Год назад
I like that black and white striped shirt
@y-adouradou446
@y-adouradou446 9 лет назад
Decarnin's look was so strong, must have been hard for Olivier Rousteing that he always have to justify his work to say that he's not doing what Christophe was doing... Even it sounds in my ear a bit agressive when he explain his difference (he's young, he listen young music, he design for young people... sounds like Christophe is doing old fashion...), I kinda understand. My feelings are very complicated above him but he does have a great talent! I'll always keep watching his work.
@y-adouradou446
@y-adouradou446 8 лет назад
0LolaLola I don't know what to reply to you... we must not live in the same world
@y-adouradou446
@y-adouradou446 8 лет назад
0LolaLola I'm pretty sure I've seen more than you, not because I'm old but because it's basically my job. Trends are inspired by older trends, it's a mash up between different lines, cuts and era. What he does isn't the same as what have been done, it's a modern version of it, strong and inspired. Sometimes I do think he takes shortcuts, like when he redo the givenchy smoking or the YSL saharienne, but talking generally, he really start to influence the trends now and whatever I like him or not, I respect his work.
@garzasmorenas6680
@garzasmorenas6680 4 года назад
Ahi esta el bello Olivier Rousteing!!! !! Cute!!
@n0emi.4
@n0emi.4 8 лет назад
ubice sido mucho mejor si la entrevista hubice estado subtitulada ....
@dreamerking5511
@dreamerking5511 6 лет назад
Please whats the interviewer's social media, he's so good
@sabtow1991
@sabtow1991 9 лет назад
terrible camera angles
@Dimasstywan
@Dimasstywan 8 лет назад
please interview alexander wang
@mikeai1616
@mikeai1616 8 лет назад
I love Olivier. This interviewer is quite bad though. Really need to focus on listening instead of waiting to ask the next question. Olivier did well. Balmain forever!
@dayanaferrer522
@dayanaferrer522 6 лет назад
OH MY HE COMPARED BALMAIN AND CHANEL WHY THEY BOTH GREAT
@WhosJZN
@WhosJZN 9 лет назад
power women yaay
@StaileyStyles
@StaileyStyles 6 лет назад
Power
@esterakowalczyk5022
@esterakowalczyk5022 6 лет назад
'fashion show imem Wolf.
@kimj.6985
@kimj.6985 6 лет назад
He has a perfect face.
@mrblf652
@mrblf652 8 лет назад
The only make $30 million a year. I thought that the label made more than that.
@sonyamon7523
@sonyamon7523 8 лет назад
You do understand that is alot of money?
@mrblf652
@mrblf652 8 лет назад
Sarah Nowjo No shit. It isn't a lot of money for a MAJOR CLOTHING COMAPNY!!!!!!!
@ec-ub7wx
@ec-ub7wx 8 лет назад
+Sarah Nowjo I worked for a small boring fashion company and they made 50mil...30mil for a major house is pitiful lol
@nocturne90210
@nocturne90210 8 лет назад
+elfen caten their clothes are pretty expensive though and they don't produce that many for each piece. It's seen as a high end limited brand. Known enough that everyone can appreciate/acknowledge it but not to an extent that everyone can go and buy it
@valeriehitier9026
@valeriehitier9026 2 года назад
Ah c est un bon moyen de commencer : être le bras droit , il connaît déjà la maison….en tous cas il a un talent pur et dur
@MissPerriwinkle
@MissPerriwinkle 2 года назад
is Balmain making money?
@esterakowalczyk5022
@esterakowalczyk5022 6 лет назад
'fashion.launguage..
@antonschmid6252
@antonschmid6252 8 лет назад
gh
@esterakowalczyk5022
@esterakowalczyk5022 6 лет назад
*INSIDE* _ the mun'd Melo _ partte in im stey to love
@cryptopirate8880
@cryptopirate8880 6 лет назад
is designer hispanic
@jlewis122
@jlewis122 6 лет назад
They need to recognize that Olivier actually put balmain on the map. Because I have never heard of them until he came on as the creative director
@mikeysal231
@mikeysal231 7 лет назад
What nationality is he? He looks of mixed race. (No politically correct bullshit responses please)
@JaesadaSrisuk
@JaesadaSrisuk 7 лет назад
Mikey Sal He was sent to an orphanage at seven days old. The nationality of his parentage is unknown.
@dedeewright5998
@dedeewright5998 6 лет назад
He was adopted. He says he does not know. Calls himself a Black boy.
@luish.3188
@luish.3188 8 лет назад
Ugh, what a queen. I love his work, his personality, not so much.
@phlickster
@phlickster Год назад
CRINGY! Olivier said, "Glamour." You kept saying "street." Definitely felt moments of tear down Olivier on way too many levels. Ironically, Olivier keep coming back to "communicate;" which this good interview could have been a stellar conservation if you listened to him and communicated with him rather get through your list of questions. Maybe it is generational.
@patpat446
@patpat446 9 лет назад
Loved Balmain until he started engaging the Kardashians...don't think their followers have the wallet to purchase Balmain clothes unless he starts focusing on fragrances
@shanemurray6971
@shanemurray6971 9 лет назад
pat pat I think the connection of Balmain and Kardashian's was to build social presence for the house of Balmain
@hayaglamazonluxe
@hayaglamazonluxe 9 лет назад
+Shane Murray I agree, and it has helped them because it introduces Balmain to younger people
@hisnameisdrew7051
@hisnameisdrew7051 8 лет назад
it's not really about most of the followers but people who can afford it bandwagoning as most celebs and rich people do. they follow
@MrMlbfan6
@MrMlbfan6 8 лет назад
+HisNameisDrew also but Lanvin is a good company but they need to add younger people like balmain and they would destroy balmain.
@daviddimachki2132
@daviddimachki2132 6 лет назад
His haircut is bugging the fuck out of me...but then again who am I to talk😏
@infoseijoarnjz
@infoseijoarnjz 4 года назад
Hahaha...this boy just copy and copy and copy to all the best of 90`s. He makes Balmain an H&M store...
@goldenglove4663
@goldenglove4663 7 лет назад
The House of Balmain has gone down....KARDASHIAN is the name associated with Balmain. To be quite frank Balmain was a House built of elegance and beauty.Now it is associated with the social media and Kardashians......The designs and clothes are very tacky and the brand is very uncool.
@patr70
@patr70 5 лет назад
I was thinking the same thing until I really started looking at the Clothes which are Beautifully made, "glamorous", and high quality. I love the Balmain Olivier has created.
@africanhistory
@africanhistory 2 года назад
I seriously doubt he is 1/2 Somali 1/2 Ethiopian. He has none of those features. No one out there looks like him,. check your DNA again./
@saracandy2411
@saracandy2411 Год назад
Lies he look exactly like my brother 100% somali
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