Inside Pantone, the Company That Turns Color Into Money | WSJ The Economics Of 

How do you do this when using procreate on IPad and printing with a local printer?

​@@RG_Eph export procreate projects into PNG/TIFF format. the next step depends on the level of quality that you desire, type of printing media and usage, you need Adobe Lightroom to pretty much assist and simplify your printing workflow. while it is possible to print using your printer's default settings, it is not always accurate (ie. the colour on iPad matches to colour reproduce by your printer). to achieve accuracy, you need to apply the correct colour profile (ICC) that is made for your printer model based on the type of paper you use eg. you want to print on a matte fine art paper, your printer is Epson model xyz, so that's one ICC. some major paper producers do provide downloadable ICCs for various printer models across different type of papers they sell. your printer's manual also offer steps to print using existing softwares bundled. check your manufacturer's support page.

Ah, I remember it well! Our first bathroom was peach with brown accents! Mauve and "country" blue were huge!!! 🤗

Peach prom dresses Peach bridesmaids gowns

Peach prom dresses Peach bridesmaids gowns

This is really interesting to learn! Thank you for sharing.

Peach EVERYWHERE in the 80's! Love those desert hues

right??? and the book is so dang expensive.. for that price i expect it to last me a life time

I also thought about it. I think their profit will down if they made those books that last life long😂

@@tingobingo1401 Oh, sure. There are plenty of reasons for Pantone _not_ change its model of “planned obsolescence” for its books. And even though there _are_ alternatives to Pantone, it’s probably still dominant enough in the “color” space not to change anything.

It’s not possible to print on paper and not have it change over time. I work for an ink manufacturer and deal with this problem constantly. Their bigger problem is that you can compare two brand new books side by side and they won’t match each other. It is extremely hard to make a color truly consistent over time. Time degrades all. We started to save wet samples and match them every time someone orders. So we are matching the exact same thing over time. That works much better than a printed sample but it still changes over time and even slightly went you have to save a new sample.

@@levipark9175 That's a fair response. My cynicism might be unwarranted. “Their bigger problem is that you can compare two brand new books side by side and they won’t match each other.” If that’s true, then the entire premise of the books is faulty, which makes the system even worse.

Marketing people rely on the PMS book as their go-to starting point. That's why you have to get new PMS books every year. As a print buyer I found you have to satisfy Marketing's expectations and the book is indispensable. I also to give PMS and CMYK specs with print orders with the note ' Print to match current PMS'.

Oop . I was going to say "how did they manage 'planned obsolescence' for damned colors?" 😂😅😮‍💨

Well you see, the problem is that you are not buying enough of their books, you should buy their book monthly and maybe buy a few of them at the same time, that way you would have a larger sample size so you can see which books are the most accurate and have the most common colours! This is sarcasm btw :P

@@gaveintothedarknesstheir books are ridiculously expensive!

Well… You pay Adobe to use colors digitally in the first place. You could as well argue that they (and other software developers) controls the colors. Because there’s a lot of calculations going on when you translate a color from e.g. CMYK to RGB. Or when you simply mix colors digitally. Adobe has had a deal with Pantone before to use calculations (software) that translates a color that has a Pantone code to RGB or vice versa. Now you have to pay Pantone directly if you want that function. You can always use a different system. CIE Lab is an absolutely free system since it is produced by an international consortium of scientists. Or the different RGB gamuts are also free. And many CMYK systems are free. You can similarly find swatch systems to buy of those system in “surface color versions”. Although, besides some who offer expensive swatches of CIE Lab colors, they are perhaps not as good as Pantone when it comes to color consistency and color gamut. Pantone also offers calculations that take UV light and fluorescence into account. Also, you can find the RGB or CMYK codes of Pantone colors readily available for free. You just have to type them in manually. Or you can buy a colorimeter and measure a color swatch to get its RGB code. If you believed that you had access to Pantone coding and calculation software for free, then you can as well blame Adobe who didn’t inform you well enough to understand that this license can be revoked and hence it is a risk to use the Pantone system when selecting colors. One can be upset with all companies making too much money. But Pantone sells color consistency. And has always sold it. It has never been for free. There are alternatives who sell color consistency, but they aren’t for free. Adobe is, according to me, not in any way into the color consistency business. Really… I would argue that even Pantone is weak, even if they likely are the best ones. Because colors are way more complicated than one believes.

@@abrakkehakka1357 you associated with Adobe or Pantone?

​@@Av-vd3wk they're an intern who has to defend corporate greed as damage control so they can get their weekly wages

​@@liv.s.Go on a few all-night press checks on six-color job with a 500K run for your employer or a $$$$$ client. It'll be educational, I'm sure.... 😎✌️

I was in fact wondering if that story would be touched upon in that video. Whatever the “changes in Pantone’s licensing with Adobe” I would think that very few customers using Adobe products would have any expectation at all that a certain color used in a file would be “removed” and, instead, would expect that any colors used in files created before the change in licensing would remain unchanged.

It's mainly for textile and apparel to confirm at the factory overseas

You have to pay $1000 to access their digital work

Because digital pinter work differently (just google CMYK), therefore colours can look differently even at the same printer.

No. They're not. HEX #s are six hexadecimal digits. The first two hexadecimal digits represent the red value from 0 to 255. The second two represent the green value and the third two represent the blue value. Red, green, and blue are additive colors used in three-color computer monitors and television sets which use the additive color model. They are different from color printers that use the subtractive color model of cyan, magenta, yellow, and black. Color light is different from color ink. When you add red, green, and blue light together, you get white light. When you add cyan, magenta, and yellow ink together, you get a near black ink. White on a color monitor would be HEX FFFFFF while white on a color printer would be no ink at all or HEX 00000000. The Pantone Matching System uses a singular number regardless of the medium. So blue on the Swedish flag is Pantone 301C which would be HEX 006AA7 or decimal 0, 106, 167 on a color monitor and would be 100, 37, 0, 35 on a CMYK printer.

Yeah but two different displays can make the exact same hex color code appear differently. I'm assuming that's the reason most of their business still comes from selling physical books.

Excellent point.

That applies to colours being bleached by the sun, but think of old paper (eg old books) turning yellowish/brown. That's because of oxidation over time.

I agree. Entrepreneurially, this is a daunting business idea! But they seem to be executing well.

You're not Pantone's target customer. You do not mass produce products that require consistent color.

Only if you care about colour. Really it's just a huge scam.

Ask AI. Prompt well (provide all the data), they can give somewhat accurate result. ChatGPT is great!

Go to the local art college? Students always need extra cash!

You can just grab the color references from a photo you like in a paint brand brochure. Printed. Not on screen as your monitor is surely not well calibrated.

I would recommend to switch to warmer lightbulbs too. If the temperature of the light is too blue it the prettiest colousr will look like a hospital room. Warmer tones are easier on the eyes.

Printers and designers generally can't do that. And as a veteran of numerous on-press inspections and approvals, Pantone does simplify an already expensive process. Not crazy about the instrumentation used though. In the end, a knowledgeable person with a loupe is a better bet! 😎✌️

good luck on getting consistency with your printing vendor or your printing machine.

It's really ugly

It’s just light brown IMHO 😊

Said no one ever…

👍🏻😂😂... very similar shades.. very 80's too..

It can, you just can't make it your company logo that color if you sell jewelry

those are different between screens they only tell how your pixels are lit up

It's the chemistry of the pigments and the ratios, basically. And the carrier medium.

and... RGB. sRGB, Adobe RGB 1998, and Pro Photo RGB, DCI-P3, CMYK, NTSC, Rec. 709, Rec. 2020, REDWideGamutRGB, many different color standards.

HTML is not a color model

Hahaha... HTML is a mark-up LANGUAGE! LOL

they mean in the sense of color schemes not standardization in general.

Oh dear. I have been saying pant-ONE wrong all this time. I blame this on Hermione

They did all of the above

I wish you could come over to my house and help me with colors for what to put on the wall and maybe even the right curtains. I know it looks good (someone could show me pictures of modern or even Scandinavian IKEA type of... Like those many houses they have in IKEA... Or that magazine dwell... So I would know what stuff to put on the walls and tapestry/ curtains. I'm old now and I just recently had a stroke. I was in the hospital for a month... I'm barely know how to read (and killed that part of my brain) but I know I like modern as well as pastel.. light bright uplifting... The house I live in now unfortunately... Even the cabinetry is so dated but I can't afford a new kitchen. I wish someone could just look over my house and give me ideas so I could at least maybe hire someone not not too expensive that could at least start painting their house. The majority of the house is a ugly tan and I hate tan! But I also suffer from. I'll see you depression and anxiety... And I tried a couple of rooms with a color... I don't know why but one wall I put turquoise thinking it would be nice. But then I found out I really don't even like the color of turquoise. Where is the real? But I do normally like clean, modern as well as bright, hairy and pastel. I did at least do the color of my bedroom green and gray on the other side and that actually turned out pretty good. So I did it in the master. . But I don't want this ugly tan in the living room. And kitchen kitchen?. I don't know. Maybe I should just do a type of white in living room... But the like to entryway? For example I made it a baby blue... And people tell me it literally looks like a room for a baby... It just doesn't go well with that ugly tan in the living room which I painted for years. And with these dated kitchen... I just don't know what color would work with that and then I would really like to have something pastel and extremely bright and airy and cheerful in the dining room (That's the room. I accidentally put one side of the wall turquoise and it just all doesn't work at all) I wish someone could just look at a video and tell me what they think would look good... Then maybe I could hire a cheap painter to paint for me and mostly in the different rooms except for of course the master and my bedroom which is that green and gray which I actually like pretty good.... And then there is two different bathrooms... Maybe something spa-like color in the master bath. And The bathroom that's the main bathroom is actually the smallest... And it's always super dark with no lights... No window.... And I forgot to mention the flooring is awesome dated. But back to what I was saying the flooring in this hole house is ugly but I can't afford the flooring. I just need help with the right colors... That little bathroom that we have here in the house... I so desperately need something bright and cheerful because again not only is it dark, the whole house is dark except for the one master and my bedroom... Maybe if I could just record a video explaining everything and someone could.. Give me an idea of at least what paint... I even thought about scraping down the cabinetry. In. The kitchen but with my medical I can't do that and I don't know how much someone would charge me for that... And I definitely can't afford to do anything with the flooring. I just don't have that kind of money😢

@@jtgd Pantone is arbitrary, CMYK or RGB is standard

​@@Lucas-uu3of Did you watch the video at all? You think designers don't know what CMYK and RGB are?

And now it’s harder with them disbanding from Adobe and need a subscription just to use their color options

But you weren't.

I'd bet not even 1% of the general population knows what gamut is.