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Inside Singapore’s Salted Egg Chips Factory | IRVINS Salted Egg

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Remember the salted egg craze in Singapore a few years ago? Well, IRVINS Salted Egg potato chips would probably come to mind if you mention salted egg.
But when COVID-19 struck, this homegrown brand wasn’t spared from the economic impact, especially with Singapore’s ban on tourists and their airport snack stores having to close.
Find out how they bounced back and continued producing over ten thousand snack packs per day!
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Опубликовано:

28 авг 2024

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Комментарии : 198

@StarSaphire9981 3 года назад

It’s really quite expensive, but worth the taste once in a while.

@classicpotato3352 3 года назад

How much is it

@StarSaphire9981 3 года назад

@@classicpotato3352 think it was around $10 for a small 150 grams bag.

@tama3442 2 года назад

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@rainbowkeys 3 месяца назад

@@tama3442 i rather worship salted egg chips than your annoying ass spammy cult

@lineyking 3 года назад

I’m surprised they’re not selling in Indonesia and Malaysia

@raissasabrina2970 3 года назад

Second that. Indonesians always bring Irvin's home.

@user-oh6wb5rj2q 3 года назад

@@raissasabrina2970 it's halal?

@raissasabrina2970 3 года назад

@@user-oh6wb5rj2qCannot help you much because I am ok with non halal foods. But I guess so, they use no pork or alcohol derivatives.

@wjlim7498 3 года назад

Lionel Pang ever wondered how much SGD16 is worth in Indonesia or Malaysia???? People there can live off that amount for days.

@lineyking 3 года назад

Cody Lim that’s true hey

@xxWidex 3 года назад

If Indonesia was more Chinese-friendly at the 90's, Irvin would still be a Indonesian now and the chips would probably be Indonesia's top snack.

@asthenyukimori9853 3 года назад

May 1998 won't be forgotten.

@firstnamelastname736 3 года назад

If he's still in Indonesia, he's probably gonna have different path of life anyway and Irvin's mightn't even exist.

@abelsumanas 3 года назад

This would went waaaaay back to the mid 60s.

@wjlim7498 3 года назад

... top snack that only the rich can afford....

@mrartdeco 3 года назад

Won’t happen.. different circumstances create different path

@pappico 2 года назад

Watching this video as I'm eating the Salted Egg potato chips. So good! I hope you can have sales or can ship to Japan soon!!

@tama3442 2 года назад

@ghiaallainesogocio3442 3 года назад

I didn't know the owners are so down-to-earth people! I am so glad I've recently made a review video of their products... It was really good! 🥰

@BB-qk5zz 3 года назад

Can sell abit cheaper? We promise to buy

@Willbassyeah1 3 года назад

yah theirs is still the best brand for salted egg chips. But walau $12 bucks per packet damn hard

@xxxxxx8818 3 года назад

Premium. No money dont buy.

@BB-qk5zz 3 года назад

@@xxxxxx8818 tell that to 77who press the likes.🤣 so to u everything has a premium tag too?

@xxxxxx8818 3 года назад

@@BB-qk5zz $12 for chips is premium. If you cant afford it, nobody is forcing you to buy it. And like someone above mentioned, it's the most established brand in the market with constant demand. They do not need to lower the price for people to buy the chips. Wanna know what's not premium? Pringles and jack&jill. Stick to those if you can't afford salted egg chips.

@BB-qk5zz 3 года назад

@@xxxxxx8818 well.. i feel 78 people that they could still afford to pay for that pack of chips. Just that, we could get more if it's cheaper? R u representative from irvin? But your logo looks like u r from.... haha

@nekozuchi7256 3 года назад

kudos to them, hope they survive this economic downfall and emerge stronger

@tama3442 2 года назад

@reghdelosreyes6416 3 года назад

Love this chips but it's really quite expensive for a regular Filipino like me.

@itachiuchiha2340 3 года назад

Irvin's is simply the best snack human ever made.. the taste is too good, it's feels like want to die

@macrick Год назад

lololololol

@jljl8961 3 года назад

This news is kind of late haha .. 2 -3 years ago everywhere in Singapore was like long Q and this Irvin fish skin is always running out of stock. Although is expensive but people will still buy 1 cartons or many packs not just one pack. Than when it get popular my friends from Thailand will ask me to help them to buy when I visit them. Now Thailand have the branch there and all over the world . I guess in Singapore it slowly down but the taste is still so far the best fish skin in Singapore market . One thing I didn't know that this Singaporean born products is actually Indonesian. Read about him he came to Singapore when he was still a child.

@jljl8961 3 года назад

@Haytham Kenway wha Lao of course I know lah . I am just trying to answer to those who say that this snacks main customers are tourists. What I know is 2-3 years ago the main customers are locals and not the tourists. Because of the q catches the tourists attention and that is how it started and I am one of them to q up but now the local crowds kind die down they need another strategy to help in the business even without covid-19.

@jljl8961 3 года назад

@Haytham Kenway he was born in Indonesia . Yes I know he had migrated to Singapore and become a Singaporean and he got this idea when he came to Singapore and this is a Singapore product I know yeah so? Irvin Gunawan is his Indonesian name. Why are you so possessive and narrow-minded and trying to act smart? 🙄🤮

@yun-xuanang3464 22 дня назад

their mom is so cute

@stefanong1917 3 года назад

LOL! When I heard his accent at first, I knew that he was Indonesian rather than Singaporean and yes, my guess is right!!

@bady3k 3 года назад

Never really ate this, but after seeing the people behind it and hearing their story, I shall go try it 😁 Just a really feel good story, the way they changed their business strategy to overcome the effects of the pandemic.

@tama3442 2 года назад

@yihengtan461 3 года назад

I think most Singaporeans know this ain't worth the price, maybe as gifts, but nothing more

@kakashisensei1378 3 года назад

Nah man to me its quite nice i buy it once in like a month hahahahahah

@macaroniooo352 3 года назад

I think its expensive bcs of the packaging. I wouldn't mind if the changing packaging honestly if they make it cheap

@Twingle1314 3 года назад

I'm a Malaysian studying in TW.I used to buy a lot of IRVINS snacks from taipei101 but due to the pandemic it was closed now😭

@RayMak 3 года назад

This is really delicious. The owners are cool people too.

@aminuddinsoopar 3 года назад

WTF dude, why are you everywhere? Are you trying to get viral or something?

@hvly3008 3 года назад

Ahmad Aminuddin it is his strategy to attract attention

@brannonwinchester7054 3 года назад

Why u guys hating. Nothing wrong with commenting

@sandrawong6787 3 года назад

Um..... Salted egg lizard.....

@deputyzen834 3 года назад

@@brannonwinchester7054 it did became a nuisance, such effortless, bland comments

@believe88 3 года назад

How about the $1 truffle chips selling everywhere now? Always wondering why so cheap and soooo good

@wjlim7498 3 года назад

You mean the meadows brand that one?

@rey-gb3hs 3 года назад

wait you guys are getting chips for $1? I want to know your location

@ameame8 3 года назад

Bruh. The Meadows brand one tastes horrible. Poor quality chips

@Knifed81 3 года назад

I don't believe you Believe.

@sumit6190p 3 года назад

@@rey-gb3hs yes, u can find meadows $1 truffle chips In 7/11 and fairprice.

@hh-fr9gi 4 месяца назад

I don't typically eat chips but i love these. I live in canada and theyre quite expensive, 26$ per bag

@dweeds 3 года назад

Sad, I was expecting to see how they packed the gecko

@apl175 9 месяцев назад

fast forward to 2023 - IRVINS chips and salmon skin is available nationwide in the USA at Costco. This is not an insignificant milestone.

@p01104 3 года назад

I remember going pass the 313 store and the shop front was usually empty. Then, one day, this chips became so popular my friends from overseas were asking me to buy it for them..

@Johntrung672phan 3 года назад

In Vietnam they have salmon skins with salted egg and potata chip with salted egg for sale just less than $2

@snakebite215 3 года назад

please come to Malaysia. craving for the fish skin, but due to covid, cannot go to Singapore to buy.

@pestolover 3 года назад

HAHHA 😛

@cnachopchopnewsagency Год назад

You guys are poor. This bag cost SGD7-8 here and in Malaysia it will cost RM22-25 just for that small bag. You guys cant afford it.

@DieThinking 3 года назад

that price tag for chips? guess ill stick to calbee... whether or not its convid lol

@SuccessforLifester 3 года назад

Never buy a single packet before. A luxurious snack for the well heeled

@leiann4428 3 года назад

It’s yummy. I can buy once in a while but not everyday chips for me , too expensive. LAYS is just 2$. Lol

@iasyama1999 3 года назад

if it's a dollar cheaper I'd buy it every week

@farihamohamedhilmy4700 3 года назад

I love salted egg chips but I’d rather look into other brands that can sell at a lower price

@tama3442 2 года назад

@honeybager905 Год назад

You can buy on Amazon too

@BrutusMaximusAurelius 2 года назад

I order them about 4 times a year as a treat, since it’s quite expensive.

@PTSenators9643 2 года назад

Searching Scottish Indians made me find a city called Kolkata, India and made me buy a soft drink called Irn-Bru from Scotland this year. Next year, would like to buy Singapore's Irvin Salted Egg snacks online because I have been to Singapore by transit before. My budget is $US250 for online purchase a year.

@MrHahacs57 3 года назад

oh LIZARDS EVERYWHEREEEE. do Pokemon CHAR-LIZARDS theme next!!

@mcgmcg 3 года назад

these chips tastes divine!!! super worth it! ❤️

@BBQJester 3 года назад

Rich parents definitely opens a huge path to opening a new business

@ProfitStudyGt 3 года назад

so how did the lizard get into one of the packet?

@niteboy 3 года назад

Poor lizard...got fried

@gabrieliws Год назад

Most of the comments, the price is pretty high. Wonder if they move the factory out from Singapore whether it can lower down the price.

@gizmomac1520 3 года назад

It's so good!

@parkchunjae8471 2 года назад

The price is ridiculously high

@Labulagi 3 года назад

Why not reinvest in johor and reduce the production cost?

@littlebluedolphin 3 года назад

It'll cost more in terms of food security, theft security and laundering risks. Who dares invest there?

@andteamtakibabies Год назад

I hope they change the price and more affordable for customers 😘😊philippines always like a cheaper price

@yushu3776 3 года назад

Hope they will use more eco-friendly packaging

@redllamajg5890 3 года назад

It only reminds me of lizard

@stringzoflife 3 года назад

We need these in the UK!

@leniedelacruz6077 3 года назад

Hope it will come soon in italy

@lewis2552 3 года назад

Always wanted to try these, but it cost around 8$ for this in Taiwan. It’s 160NT and above here where I can find it. 🙃

@zqlimy 3 года назад

Irvinsaltedegg.tw

@lewis2552 3 года назад

zqlimy whats the point of sending me this? Hahahah did you see the prices in the website? 210Nt for small 420Nt for big = 10$ SGD for small 20$ for big one lol

@lewis2552 3 года назад

Haytham Kenway bruh, Affording something is never the matter to me. It’s about wether the product fits the price, if it’s worth it or not. If you think getting a “big” bag of chips filled with 50% air in it for 20$ is worth, suit yourself. As long as you’re happy 😉 *fyi, I would have you know that 20$ here in Taiwan can get you estimate 8-10cups (depending on stores) of pearl milk tea.

@ALANTIS1977 3 года назад

When it is every where...the feeling of exclusiveness is lost and ppl will soon start to lose interest.

@banafamofficial 2 года назад

Delicious ❤

@shubhayukolay9609 3 года назад

First comm. never mind.. another nice video from OGS..

@tommyfield8449 3 года назад

Why their accents not like Indonesia accents but more to Pinoy accents?

@charlesmartell2396 3 года назад

No, he has indo english accent.

@tommyfield8449 3 года назад

@@charlesmartell2396 i guess i must have misheard or their accents seem close to pinoy accents.

@charlesmartell2396 3 года назад

@@tommyfield8449 we indonesian sound like that when speaking english😂. But his accent not very heavy.

@didikdau6661 6 месяцев назад

Sy pertama kali dengar itu adalah orang indo...ternyata benar dugaan saya.....

@takanna 3 года назад

wheres the segment on salted egg lizards?

@LadBooboo 3 года назад

1:05 selling $12 bags of salted egg chips/fish skin isn't going to be easy.

@wojak6793 3 года назад

No they sold better than expected not worse

@LadBooboo 3 года назад

@@wojak6793 i never said how well the items sold. You think the average Singaporeans will buy $12 snack more than once?

@Goofyaah23 3 года назад

Yeah i see no potential market for Indonesia because all they ask is cheap price and halal certified although Indonesia wasn't religion based country

@yieldm232 3 года назад

Salted lizard skin got anot?

@aniqrifaat5322 3 года назад

u mean cicak goreng?

@hsheuw Месяц назад

First, it’s Bengawan Solo and now it’s Irvin. Lol. You, Singapore are seriously good at poaching Chindo talents. 😂

@WynPhotos 3 года назад

Interesting...

@AbcDef-ei6oc 3 года назад

He has opened branches globally but not Indonesia even though he is Indonesian lol

@lukeaw634 3 года назад

I wonder are they hiring ppl at this time?

@myeongwol 3 года назад

Why they haven't selling in Malaysia yet??

@Exodianotforbidden 3 года назад

16sgd x 3 , even Lays is considered expensive in Malaysia already with rm18 per pack 😅

@kennyongyc 2 года назад

unhealthiest food , sky rocketing yr cholesterol level

@vespermartini5188 3 года назад

Indonesia banget aksennya

@geminifourthmommy 3 года назад

it’s really not worth the price tho

@theresawong3033 3 года назад

Why are your products so expensive?

@littlebluedolphin 3 года назад

Capitalism

@direxxion 3 года назад

Are they Singaporean’s? Serve NS ?

@macrick Год назад

@ryanng1274 3 года назад

Ridiculously expensive. Flavour also not as good as in the beginning.

@TableTennis-Man 2 года назад

Never eaten before. Zorry.

@aidilhakimmazlan9611 3 года назад

So expensive for what? 🤣

@kathgo5047 3 года назад

KAYA MAHAL..KC MAAYOS PROSESO..ISA PLANG NATIKMAN KO UNG POTATO CHIPS SPICY

@prn_Melatonin 3 года назад

Isn’t this the one with the lizard inside the chips

@Pehtaim 3 года назад

yup

@ncheric1638 3 года назад

Wow !! Taste better.

@ahhlongg 3 года назад

the lizard jumped in when they are busy waving at us LOL

@EatAwayTV 3 года назад

Salted egg chips PRO PLUS

@niteboy 3 года назад

@@vespertines. it's a joke 😂 The poor lizard got fried

@moltenvanilla5935 3 года назад

Id rather eat fresh fried salted egg fish skin at restauranrs

@khankhattak. 3 года назад

do u sell in japan

@CA-ve2qq 3 года назад

Where do the lizards come from?

@huangzb8060 3 года назад

The salted eggs used are salted lizard eggs from Vietnam.

@MrBoliao98 3 года назад

I've never eaten Irvins, even $5 a pack, how to afford? I can eat a set meal at Macs loh.

@tanpingyi4771 3 года назад

Where are the true blue Singaporean entrepreneurs?

@prvuse8281 3 года назад

too expensive

@panzermeyer9944 3 года назад

Do you have “Chiobu Flavor” ??

@hilmir 3 года назад

ive never had this chip, and i am singaporean. lol

@ShyCitizen 3 года назад

In the USA. It cost like $13 and the bag isn't that big. Big bag of chips are mostly $3 and i'm talking about party size bags. If i'm walking in a snack aisle and a big bag of hot Cheetos is only $3 i'll grab that instead of the $12 chips. lol

@cbgh4637 2 года назад

Raw material is fish..

@Darth-TBAG 2 года назад

Shitty chips that always have lizards and other “treats” in them. Free extra carbs 😂

@eugeneho8677 3 года назад

You try to be atas and only sell in your stores and mainly to tourist....now pandemic hits, you need local help. The local should be your main focus, not tourists.

@wjlim7498 3 года назад

Still same price tho. $16 for a 230g pack. Never decrease price at all even tho no tourist to chop.

@Hahahaha10188 3 года назад

Try golden duck is cheaper tho

@eugeneho8677 3 года назад

@@mingzmings88 he got say mainly sell at tourist already. Easy to chop

@jljl8961 3 года назад

@@mingzmings88 in the way is right. But if you listen again he said " one of our store" is serving tourist not in whole that what he mean. I think he should referring to the one at orchard 313 branch. Initially it was the local to buy and create long q and the tourists are curious about it and buy as well. After eating they kind of like it and started to buy in carton back to their countries because Irvin doesn't have branch back at their home. That is how when tourists buy they would bought it by carton and many packs. Now the local slow down. Irvin must have another strategy to sell it online and oversee to expand their business

@jljl8961 3 года назад

@@eugeneho8677 if you listen again I think he said " one of our branch are serving tourist is it? " I think is the one at 313 orchard ? Maybe not in whole . I remember I q up with my friends to buy when they just stared at orchard. Mainly the locals . But tourist will buy even more because they don have Irvin back in their countries. They bought in cartons haha

@ber19486 3 года назад

The quality is very inconsistent, the first we tried the product it was very nice, however the next few purchases, the product its totally tasteless, and the fish skin is all clump together.

@jiojio6381 3 года назад

👍👍👍👏

@sofiaruss8958 3 года назад

Too pricey for chips.

@menangal 3 года назад

$10 potato chips??? this must be the most expensive potato chips in the world. it would not sell when sold in a supermarket where there are other similar products. probably can sell at changi airport when people look to buy this as a “gift from singapore” ... but not as a pack of potato chips.

@OliviaChoong 3 года назад

Singapore labour and infrastructure costs are also not cheap leh. It's a premium product with a flavour people would pay for.

@wojak6793 3 года назад

Lol i bought this at a super hmart cuz i wanted to try something new so yes it does sell at supermarkets

@kaxrqi._gmbf1771 3 года назад

Halal?

@macrick Год назад

Haram and pls shut up

@jerrychua513 3 года назад

Damn xpensive, bad for health.

@treelamb86 3 года назад

Not worth it at all, given the "premium" pricing, chips are stale and doesn't feel fresh, not a lot of salted egg flavor. A much cheaper bag Lay's taste way more fresh.