Smarties Candy Company (formerly Ce De Candy, Inc.) is a confectionery company well known for its namesake candy, Smarties.[4][5] Edward "Eddie" Dee founded Ce De Candy in Bloomfield, New Jersey, in 1949.[4] Dee emigrated from England to the United States.[6]
Edward Dee's granddaughters, Sarah Dee, Jessica Dee Sawyer and Liz Dee[7][8][9] serve as co-presidents of the company.[10] Smarties Candy Company operates plants in Union Township, New Jersey, and in Newmarket, Ontario, Canada.[11] The Canadian operations were initially in on 993 Queen Street West in Toronto in 1963 and moved to Newmarket in 1988.[6] The old Toronto factory (c. 1907 east wing as fabric mill, c. 1920s west wing addition joined by central wing housing central heating and incinerator[12]) is now the Candy Factory Lofts (conversion 1999).[13] Its US headquarters are in Union Township.[5][14] It is one of the few remaining family-owned, mass-production confectionery companies in the United States
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