Instagram Ad Makeovers for Beauty Professionals and Salons 

Hey Vicente! Thanks for your question! Yes, lead ads and landing page ads still work! I think it depends on what you're advertising and the amount of research/commitment the average person wants to do before taking the next step with you. For most beauty services, seeing an ad like the ones I showed above, and then being able to chat through messenger to ask questions, is enough to make them feel confident about booking. But for more premium services - for example hair extensions or laser hair removal - it's a bigger commitment and therefore a landing page with extra details, testimonials, etc will likely be important because they want to do their research first. Lead ads are good for building up an email list, or for contests etc. I hope this helps!

Photos can work too, Lani! Videos are better but photos (especially if they're high quality) are a great substitute.