InsurAAAnce & Rick Astley Never Gonna Give You Up 

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Rick: "Is this still a thing?" The whole internet: *"It will always be!"*

this feels so wrong, but it feels so right, thank you rick astley for giving us this legendary history, we could never get this from ANY OTHER guy.

I gotta admit, this is actually how marketing should be. Its funny, has soul, and entertaining.

Love the fact that Rick can still rock the outfits he wore for his music video to this day.

Wow the marketing guy needs a raise this is the 1st time a RU-vid ad has actually gotten me to click

I don’t care if I get rick rolled everyday. This man is a fucking legend.

Seriously this man is probably the biggest living legend humanity has ever seen. So legendary that he's paid to sing his own song in an ad, and is the entire reason the ad will work.

Finally Rick's amazing voice actually matches his age.

This is brilliant marketing at its finest! Rick Rolling never dies!

there’s no way the only qrcode i’ve ever scanned on the super bowl rick rolled me lmao

Give marketing guy a raise immediately. He deserves it

Anyone in 2024, anyone?

Never did I think I would get rickrolled by an insurance company.

Usually things like that are a cringefest, but this managed to be a truly lovely homage full of humour and nostalgia. Absolutely love it 😍😍😍

35 years later and Rick Astley hasn't lost his edge and still know how to Rickroll us lol

Claim your got rickrolled by the Super Bowl ticket here 👇🏻

This man has truly embraced his legacy.

After all these years, Rick Astley proved that he will never: - give you up - let you down - run around - desert you - say goodbye

OMG... never thought the lyrics can be so fitting for an insurance commercial. The legend is back! The marketing guy deserves a promotion!

People here from the Super Bowl rickroll😂 V V V

I love the way he asks "Is this still a thing?" Yes, this is still a thing. And it always will be.

man, if you think about it, rick astley is such a cool guy like, when he became a meme, he didn’t just ignore it or get annoyed, a full commitment was all he was thinking of. a commitment to the meme and he embraced it. we should all be grateful, because we wouldn’t get this from any other guy! anyway, i just wanted to quickly tell you guys how i was feeling, you know, i just gotta make you understand and appreciate rick astley.

Finally after 35 years, his appearance finally matched his voice

The fact that he owns this song so well when it's become so ingrained into pop culture as a prank and a meme 25+ years later and still going strong makes the whole phenomenon just that much more enjoyable, especially given it's such a good song to begin with. Best commercial ever.

35 years later, he can still pull off the gyrating footwork without embarrassing himself. The guy's legendary!

This song never dies, it only evolves.

Not gonna lie, seeing the legendary meme making a comeback is fucking NUTS the marketing guy deserve a raise 100%

Imagine Recording a Song that gets praised by an entire generation and then, a decade later, even the newer generation praise it all over again

Look at him. He knows what he's doing. And you can see in his eyes he has no regrets. He's loving every single moment. Every single beat, every single movement he's loving it.

After all these years, he never gave us up nor let us down.

He kept his promise,he kept his words He wouldn’t ever give up us This man is a living legend

No matter how old this song gets, we all know OLD IS GOLD 😊

this is amazing…

This is genuinely the most convincing ad ever. Good to know the Rick roll is being put to good use!

Just got Rick rolled on the SUPERBOWL 😂😂😂😂

Just saw this commercial for the first time, and I love it, his reaction "is this still a thing?" IS GOLD!

This is absolutely legendary! Can’t believe an insurance company pulled this off!

I love how Rick is fully embracing the meme that's been keeping him famous for the better part of the last two decades. You might say he... *_rolls_* with it.

Thank you Sir Rick Astley for giving us the remaster we didn’t deserve but needed

unbelievable, i couldn’t ever imagine getting rick rolled from a super bowl commercial

damn, imagine filming and recreating the Rickroll with the man himself... such an honor!

Rick: "Is this still a thing?" The internet: "Always has been."

I just love this man there’s no stupid controversies or anything he’s just happy and an amazing lovable meme

This is not just a meme, this was straight up amazing!

"Is this still a thing?" Oh boy, it most certainly still is.

The fact that Rick has embraced the meme status of his own song just makes this 10 tines better 😂

I’m glad Rick still enjoys everyone who’s supported this song because of Rickrolling itself. Keep it going, Mr. Astley! Never give up!

0:49 THE ZOOM LMAO

Same actors, same place, same tune just 35 years later.. Remastered masterpiece

Rick Astley may got old, but he never gets old.

honestly it took me so long to write this because i went into cardiac arrest after being rick rolled by the super bowl oh my god

we all need to admit, no matter how old Rick Astley is, this will never get old He will never give us up Edit: never had this much likes on a comment Thank you all

Got the QR code on my tv and had no idea what it would be… I laughed. I absolutely love this song and this makes me happy.

middle-aged rick astley dancing is the most wholesome thing ever I hope we get to see him remake this in another 35 years

I'm sure Rick gets tired of the joke sometimes, but this song is genuinely a timeless banger and I hope he knows we know that

I never thought I’d ever get Rickrolled by the Super Bowl.

Honestly, this was a true masterpiece. This will go down as the BEST ad in history

This guy in Marketing really did it. He really got us, give this legend a raise!

Honestly, this is fucking genius. Do you want me to actively watch an Ad? This is how you do it. This is how you do marketing. The person that got the idea deserves a raise and Mr. Rick Astley, what a legend. Just brilliant, absolutely brilliant.

Whoever thought this was a great idea for an ad needs to get a raise immediately. They are a legend

I love how instead of being annoyed, he embraces who he is now. An internet celebrity/singer.

These people knew that this was the one and only shot they had at making meme marketing truly work. Long live the Rick man ❤

just hoping people never forget this meme, and NEVER LET it DOWN edit: bro 392 likes? insane

dudes really bought a superbowl commercial spot just to rick roll everyone, insane work

What a blast from the past and he still has a great voice! Made me feel better about getting Rick Rolled.

Who’s here from the super bowl

You must now Rick Roll at least 5 other people with this new video. Let's GO!

Imagine clicking into this video expecting it to be a MV but turns out its just an ad. Now that's the real rick roll.

We demand a full version of it 😂

Anybody else get sent here from Super Bowl 2023?

FINALLY someone understood how good this song is. marketing needs a raise, this is how you make advertisements. RICK ROLL TIME

Anyone else get rickrolled from the QR code 😅

Classic Rickrolling. Never gets old!

We need a full version of this.

Yooo CSAA is even here to watch everyone’s Super Bowl qrcode rick roll reaction 😎

That's the first Rick roll that actually made me shocked. That was the very last thing I was expecting. 10/10 well played

This became a link during the Super Bowl. Whoever came up with this idea. Give them a raise. Brilliant

He still got those moves. It's enough to make a grown-man cry

Everyone from the Super Bowl: 👇

I JUST GOT RICK ROLLED DURING THE SUPER BOWL??!???

The legend of rickrolling will never die

This is peak advertising

NOT DURING THE SUPER BOWL.

Let’s take a moment to appreciate the guy at 0:42; skilled enough to hop onto and grab the fence with one hand while he holds a takeout bag and a coffee cup in the other.

I can't stop watching this. The upgrade in cinematic quality and how well Rick has aged... it's euphoric to see.

I SWEAR- we now know rick rolls are inescapable

aint no way super bowl rick rolled me

Who’s here from the SB commercial?

CSAA and AAA you guys have really outdone yourself with this one!! I can't believe you pulled this off!! Your marketing team deserves a raise!!

0:13 Bhanu from Survivor

I was working on homework and got the ad. I saw the hair and got a gut feeling. We need more of this

Why Is This A Super bowl Commercial

Here from the super bowl ad of the QR code

This is the remake we always deserved!

who’s here from superbowl

The Superbowl Rick Rolled us. What a time to be alive.

I TOLD MY PARENTS IT WAS RICK ASHLEY HAIR BUT THEY DIDN'T BELIEVE ME UNTIL I SCANNED IT AND YELLED AT THEM FOR NOT BELIEVEING ME.

This was actually one of my favorite commercials

Many years have passed, but Rick hasn’t lost his shine at all!