Interview with Shana Nys Dambrot 

Many artists ask: how do you get a critic to write about your show without resorting to unethical methods like bribery? Here’s the reality-there are thousands of exhibitions competing for a handful of opportunities to be reviewed. The best way is to be consistent. Keep telling us about your work-even if it feels like shouting into the void, we do notice and remember.
Approach critics professionally: don’t flood our DMs with long press releases. Instead, introduce yourself briefly, ask for an email to send info, and follow up with a clean, concise press release. Use the ‘rule of threes’: three months, three weeks, and three days before your event-remind us, but don’t overwhelm us. It’s about building relationships over time, staying on our radar, and understanding our limitations. It’s not personal-just persistence and professionalism.
Stay tuned for our upcoming IG Lives with more valuable information for artists, collectors and galleries!