Introducing DEBUTING - an Interreg Europe project developing business through gender awarness 

We “debut” with a new issue - gender equality as an SME competitiveness factor - addressed in a new way - via clusters - in a policy context.
The potential of gender equality as a competitiveness factor for SMEs is not fully acknowledged. And when it is, companies are often challenged by the question “how to do it in practice”. There is a massive need for capacity building for SMEs to develop gender-inclusive business models and a gender-friendly work culture.
The policy level needs to create a better framework to implement measures to support SMEs stay competitive, innovate and create new market opportunities. Clusters, as recognized “agents of change”, are a perfect tool to support SMEs to adopt such measures, being key actors in the design and implementation of the Smart Specialisation Strategies.
All of this is what DEBUTING project is all about. Learn more from the video and by visiting our website at interregeurope.eu/debuting