03:48 Data is foundational to successful companies and essential for outperforming competition. 07:36 Distinguishing between analysis and analytics 11:24 Quantitative analytics applies formulas and algorithms to gathered numbers for predictions and decision-making. 15:12 Understanding the relationship between business terms and data analytics activities. 19:00 Data science incorporates complex mathematical, statistical, and programming tools. 22:48 Business intelligence is the preliminary step of predictive analytics. 26:36 Machine learning is involved in client retention and acquisition, fraud prevention, and advanced analytics. 30:18 Data science tasks begin with having a proper data set
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