iPhone 1 - Steve Jobs MacWorld keynote in 2007 - Full Presentation, 80 mins 

The last audience where everyone pays attention without being distracted by cell phones.

Steve jobs convinced me that i need to buy a 13 year old phone in 2019

My vote for the best sales presentation of all time. An hour and 19 minutes that changed the world.

2024? Who is here 😂

"These are not 3 seperate devices, this is one device" The amount of goosebumps they would've got at that time

This was the last day the whole audience came without iPhones.

Imagine working at Starbucks and receiving a prank call from Steve Jobs during the presentation of the first iPhone ever.

As a UX Designer, Apple really did their homework on all use cases with every single app they introduce in this keynote. They introduce a new product to the world and made sure the world knows how to use it.

It's crazy how he has to explain so many little details that we just take for granted nowadays.

There was a life before, and a life after this presentation… this presentation changed the world forever

Imagine being able to say that you were in the audience to witness this moment. A moment that would literally change the entire world forever.

This was the definition of Leonardo da Vinci's saying: 'Simplicity is the ultimate sophistication.'

Kids today will never understand how scrolling with the finger was such a big thing for us back then

Can't believe I watched this whole presentation in 2021 🤔

46:55 imagine being that random Starbucks employee that can say she got a phone call from Steve Jobs during the keynote presentation for the first iPhone 😂

It’s so crazy to think that all the things that come naturally to us today, all of the things we take for granted were only introduced 16 years ago. This was revolutionary.

This was just 14 years ago, and it looks like we are living in a different world now. This product really changed our way of life.

Possibly the greatest presentation ever recorded.

Watching it in 2023 October and the whole presentation is so heartfelt. Can’t even skip for a sec bcs I was so in to his presentation. Unfortunately it is penetrating me by knowing that the legend who changed the way of thinking of people is no more. 💔 Love u steve.

I’m watching this 16 (almost 17) years later on the iphone 15 pro max and I just wanted to say: thank you steve for your amazing innovative work. RIP Steve Jobs.

Amazing how 1 hour and 19 minutes changed the world forever

Now people watching this on their refrigerators.

Watching this video made me want to be a 17 year old phone...

To be honest, I am an Android user and have never owned an iPhone in my life (so far). But honestly, it's impossible for me to be indifferent to this video. I don't know why, but I feel both sad and nostalgic. I'm not really sure why, and at the same time, proud to have experienced the before and after of the iPhone. It's simple, but the presentation of the first iPhone changed the daily life of the whole world. I imagine that Steve Jobs knew it was a revolution at the time, but not to the extent of changing the world forever. This is a message written from France 🇫🇷❤️.

This keynote should be added into National Film Registry as a culturally significant movie.

For 1 hour and 19 minutes, every Apple Engineer held their breath.

Not even an Apple fan, but the influence of the iPhone on modern technology and culture is undeniable and impossible to overstate. This presentation is absolutely historic.

I just finished showing my 14 year old this video. I was trying to show him how far technology, even just the iPhone series, has come since the mid 2000’s. I was trying to explain how the advancement of A.I. will be quicker and much more scarier & worry some. My son now has an iPhone 15. So my lesson turned into “How The Apple iPhone Is Probably The Most Innovative Product In the Last 50 Years.” I’m 41, and I’m still amazed at Steve Jobs presentation as I was a Motorola Razr user.

Watching everyone get excited about touchscreen is weirdly wholesome.

When you think about it, it's absolutely insane that the UI they invented then has barely changed today. Nailed it on the first try.

They really did something so revolutionary. Cant believe its been just a decade and so much have evolved so fast. We cant even imagine what we'll be seeing in the next 50 years. Truly a legend. May his soul be resting in peace.

Every one or two years I just rewatch this and every damn time it feels magical, leaps ahead of whatever promo pre-recorded powerpoint presentations they put out in recent years.

If you think I’m about to watch an hour long presentation from over a decade ago about one of the most important devices in history at 10 pm then you are right

The way people reacted to these things is incredible. Literally just scrolling and they cant believe it

Here I am, in 2024, watching this from my M2 iPad Pro. Thanks for getting this started Steve, you were right. We were just getting started in 2007

I come back to this every so often and it is always a classic

They didn’t change the mobile industry, they change the world.

Isn’t it funny that the “internet communications device” was the least cheered and in the end the most important?

16 years later, I'm enjoying this nostalgic video from an iPhone 14 Pro Max.

And notice how people are watching the keynote and not RECORDING IT ON THEIR PHONES! People just living in the moment!

Imagine being the CEO of nokia and actually watching this .

It’s funny how the introduction to the “internet communicator” got the weakest applause but it ultimately became the defining feature of the iPhone and all future smartphones. That’s what made this thing a platform, enabled the App Store and unlocked it’s virtually limitless potential. The iPod and the phone were what drew people in but the internet communicator was the whole new class of product apple was giving to the world.

This presentation changed the world forever

This is so called great presentation with humor not so boring and repetitive.

He knew what he was presenting was revolutionary, but he had absolutely no idea how much it would change the world...

Even tho we all know it's an iPhone the way he builds up the hype still makes it feel like he's launching it rn😂😂😂

I remember seeing this unveiling and couldn't believe no company had considered this shift. Was a thing of beauty and truly revolutionary in telecoms and tech industries.

This never gets old. I must have watched this video at least a hundred times.

Who is watching this in 2020 October just to refresh the memory lane...

I remember tech people mocking him about the touch screen not having 'tactile feedback' like buttons, and that 'the iPhone will fail' and how arrogant he was to think that a computer company that had no experience in telephony could 'reinvent the phone' ... Steve was a visionary; and he was absolutely correct! Now we all carry iPhone style smartphones. The iPhone didn't just 'reinvent the phone', it changed global human culture!

No clue why I’m watching this in 2023. Just imagine if he was still alive the new ideas or modified iPhone. If you told him the last 8? iPhone just had a better chip and more cameras he would probably fire you on the spot

It’s always humbling to look back at my childhood years and see all the breakthroughs that led to what we all view as simple accessories today

Those people in the audience had no idea what they were witnessing. This was the day the world changed.

This presentation is legendary.

Ordered the iPhone 15 pro max and wanted to relive the birth of the iPhone…Steve jobs such an inspiration he will be missed

That moment, that day, he literally changed the world forever!!

This is a piece of history I love to watch every couple of years. I cant believe it has only been 12 years! So many things are funny now: Steve saying Apple will be introducing 3G in the future, seeing Steve one-finger-type some text messages like an 80-year old texting for the first time, seeing how slow original iphone is at responding to inputs, seeing the NYT webpage not optimized for mobile, etc etc... tech has come so far in the last 15 years, it is mind blowing... I just ordered an iPhone 11 Pro today :-) We are living in exciting times, ladies and gentlemen!

None of this may seem like a big deal now, but back then, nothing like this ever existed before. It truly changed the world.

from time to time I rewatch this and it's always amazing!

Miss this man so much!

"A widescreen iPod with touch controls..." "WHOAAA" "...a revolutionary mobile phone..." *_"YEEEEAAAAAHHHHH"_* "...and a breakthrough internet communications device." "woo"

It’s fascinating to see the things everyone applauded to. It’s easy to forget how the original iPhone was the first implementation of so many things that just became standard. Miss you, Steve.

Every now and then I love coming back to this video just to realize how much a single product changed the world. Hearing the audience laughing in disbelief over something we take for granted now is such a mindblowing feeling. For better or for worse, life has never been the same since the IPhone dropped.

Watching this on my Apple Vision Pro :)

Imagine being that Starbucks worker who got prank called by Steve Jobs.

It’s 2023 and I still come here for presentation techniques and inspiration. ❤

What an absolute legend. Incredible presentation, literally world changing.

This presentation is better than all the presentations done now... amazing

Ladies and Gentlemen welcome to another episode of Where Has Quarantine Taken Me Today?

Everytime Steve Jobs tells the audience: let's take a look Apple engineers: *sweating intensifies

I am so glad this revolutionary change in lifestyle mankind was captured on tape for generations to watch, learn & enjoy.

34:25 i love how everyone was so mesmerized by it that they completely forgot steve didnt prepare a presentation for the calendar app not that there'd be much to say about a calendar app, but you'd think he would talk about it in more detail after mentioning it in the phone package

It’s funny how much Steve talked up the internet communicator aspect and the crowd didn’t seem to think it was anything great by their reaction. Fast forward to 2022 and everything is all about being online. The internet communicator aspect has become the heart of every modern smart phone.

This keynote showed me that I take the basic things for granted. Even scrolling.

People had no idea that they were witnessing history unfolding. Nearly 20 years later, product launches still strive for this caliber of delivery. There may never be another Steve Jobs, but I’m betting Tim Cook is going to deliver something iconic at the Apple Worldwide Developer Conference on June 10th of this year. No pressure, Mr. Cook - but I’m rooting for you. Respect.

What a presentation, absolute masterpiece!

Imagine every other company watching this apple presentation and thinking well we’re are officially screwed.

It’s interesting how “Breakthrough internet communicator” got the fewest whoops from the audience, but was probably the most culturally defining aspect of the iPhone

i'm younger than the iphone. But throughout my childhood i always looked up to this visionary, Steve Jobs. I know it really seems so weird but at 6 years old something just clicked i went overnight from watching toy vids to Steve Jobs documentaries that I FOUND SOMEHOW by being fascinated by apple as a company. I'm now 14 going to be a 15 year old very soon and 9 years ago my passion for technology was born, my desire to be like steve (when i was a child) was born and the desire to create something as innovative and refined as the iphone was born with me. And it's still stuck with me... Yea this might seem cringe but i really wanted to share my life experience and how meaningful it is to me to watch this presentation.

Watching this is so inspiring. Thank you, Steve Jobs, for changing the world with modern technology and making me the person I am today, a computer enthusiast. Still upsetting that he's still gone...

"Steve jobs unlocks the IPhone sliding his finger" Crowd: Whooooooooooooooooooh yeaaaaaaah Back when unlocking the IPhone was a cool thing.

Don't know why but Steve jobs announcements become so attractive the night before an exam

you can learn how concepts behind the scenes make things magical and innovative

It’s November 2023 and this presentation even thou a decade and half back still nothing short of magnificent 🥳

It clearly shows in that era. Music was everything.

The audience at that presentation must have been completely taken aback. They witnessed how the world was changing in front of their eyes without them realizing it on this occasion. This is the best product launch event ever. It can be used for educational purposes

''Who needs a stylus?'', 10 years later realeases iphone pencil💀💀💀💀 Man, Apple has realy fallen without steve jobs.

thinking about this, really a lot of breakthroughs and innovation packed into one event and the guy demonstrating it is a genius when it comes to marketing. It's like, all the stars aligned just for this

I remember being in the Navy when the iPhone was released. I was standing guard with one of my friends who'd just bought the iPhone and we spent the whole watch playing with it, watching videos, listening to music and more. It was truly groundbreaking.

“It’s got a 3’5 inch screen on it - it’s REALLY big.” Funny hearing that now..

Was ein krassere Reiseführer ! Alles ausführlich erklärt und gezeigt ! Geile Videos Aramis ! Freue mich auf alle anderen Videos, die hoffentlich bald kommen werden !

Listening to this keynote with RU-vid running in the background through Bluetooth in my car while ordering Starbucks on my iPhone 12. . Mr. Jobs, you truly did change the world!

The audible gasp from the audience when he pinched the photo to make it bigger is incredible. Remember watching this Keynote live and my jaw hit the floor.

“It’s got a 3 and a half inch screen on it, it’s really big”

Prior to this if you wanted to enjoy music you needed to have a walkman. If you wanted to have a music collection or library you needed to go buy physical CDs for that walkman. If you wanted to take pictures you needed to have a camera. If you wanted to have a library or album of those pictures you needed to have the photos developed and printed. If you wanted to communicate with others you needed to have a phone and if you wanted to use the internet you needed to have a computer….which for a period of time for anyone old enough to remember if you wanted to use the internet you couldn’t use the phone at the same time. Jobs put all of these things into one handheld, touch screen device you could put in your pocket and take with you wherever you went. Doesn’t seem like much nowadays but this was absolutely game changing when it happened.

This is one product launch where not only did it feel like a huge deal, it still somehow massively undersold itself and would go on to affect society in ways we could never even have imagined.

2007- “People who are really serious about software should make their own hardware.” 2020- Apple Silicon

When he pinch to zoom the photo, the audience reaction is priceless. That moment right there is stepping into the future.

This keynote changed the world.

Was a great presentation!, Thanks Steve.