The IPS Ivocolor system comprising universal stains and glazes was introduced to the market in October 2015. Read about the complex creative process that was involved in the development of the product image for the advertisement of the new product.
In the beginning there were many questions: For example, what can be done to present this type of product in an exciting way? How can the uses of such a product be demonstrated clearly and effectively? How can the colourful and esthetic qualities of liquids and powders be shown to their best advantage? Powders and liquids are certainly not as spectacular as the latest model of a popular sports car manufacturer.
One thing was certain right from the start: Whatever would be done had to be faithful to the product. Any decorative elements would have to be avoided. Nevertheless, the unique selling point of IPS Ivocolor would have to be visualized: “one universal staining material for all* products”.
Find out more about IPS Ivocolor
www.ivoclarviva....
*with the exception of non-crystallized IPS e.max CAD and CAD-on restorations
The range of available products may vary from country to country.
13 сен 2024
