Ireland’s newest visitor attraction - the International Rugby Experience in Limerick 

Ireland’s newest visitor attraction, the International Rugby Experience in Limerick, opened its doors earlier this summer and the immediate reaction has been positive and encouraging.
The Irish Tourism Industry Confederation (ITIC) caught up with its CEO Barry Hannon to hear about the idea behind the experience, its benefit to Limerick and beyond, and the immersive nature at the heart of the attraction.