Thank you very very much Pastor Poju... Both messages are exactly what's the 'doctor ordered' for the Church in 🇮🇪... mightily blessed & I know next time you will be here... You will meet a 'Change Level' congregation in Dublin. You did exactly what you quoted before: 1. Until you understand not just the needs but also the culture of the people you are trying to reach, you will be as Paul said speaking into the air. It takes humility to understand another's culture it requires a genuine heart and ears that hear. Paul said to the Jews I became as..... to the Gentiles as.... 2. Even God Almighty had to take the form of man in order to reach us. Geniuses go beyond knowing the needs they get the cultural match. A person may want to eat but if what is presented differs from that which he has a taste for, he may push the plate away. Listen to others.