Hey Philip, your video is amazing man Iaunched a campaign in the UK and the receiver said it's a personal gmail. I stopped the campaign after that, I had 80% open rate... but you made it very clear now with your video :)
Great video, Philip. I used to run a campaign in which we were offering a GDPR compliance stress tests. Targeting titles like CTO, CISO, DPO the question I got often was "where did you find my email". So, my question to you is whether extracting emails from LinkedIn (or any other source) falls under any GDPR regulation and is there a chance of getting in troubles following-up people who specialize in GDPR compliance. Thanks.
It depends on your region, Germany for example is way more strict than other countries in Europe or the US for example. But the rule of thumb is to send fewer and more personalised emails to hyper-relevant ppl who actually may be interested in your service rather than a mass email sent to thousands of ppl hoping some may be relevant. The latter will get you into trouble the former will be fine. B2B cold emailing is totally acceptable but it needs to be relevant to the person you are sending the email to (and try to personalise). PLEASE NOTE: I AM NOT A GDPR LAWYER, this is just opinion, not legal advice. Please consult a lawyer in your region if you have any doubts.
In which country are you located? In Germany cold email IS illegal. One may take the risk, but it can get sooo expensive that it may actually ruin your existence.
Yes, that is true to a certain extent, Germany and Switzerland have the strictest rules around this topic. But to my understanding is (I am not a lawyer, just my understanding and take on the law) - we are talking about B2B sales cold email outreach, not the newsletter type. So it is actually not illegal you just have to be more cautious with it. So the rule of thumb is to send way fewer emails, go deeper on personalising them, and make sure the person receiving the email is relevant and could potentially expect to receive an email from you even though they do not know you. This is looser is all the other EU countries. Here is a blog which goes over which ones are the strictest vs the most lenient: www.leadiro.com/blog/gdpr-mapped
Hi Philip. I thought it was a good video. But you did not mention anything about the lead-contact collection. I wonder if software like Hunter and Lemlist are GDPR compatible. The companies themselves, say it is, but I don't trust that 100%. Because, if I have understood it right, I need to be more specific than just naming the software. But more like, your website, social media, google search (map-pack) or Yellowpages. Am I correct? Thanks for your videos. Please continue to spread your knowledge. You are changing people's lives.
Thanks for the content, this has been really useful. Quick question for you... how would this impact emailing really small businesses I.e. sole traders? I'm a sole trader myself (web dev).
So is it worth marketing on Instagram i.e. posts and carousels? And if so what type of relevant content should say a freelance web developer but using? My initial thoughts were to alternate between inspiring quotes and positive statistics about why it’s helpful for a new/small business needs to develop their website/get a website. Your input is appreciated.
hi Philip, many thanks for this video. I'm marketing a servicing business, this is something that people would use periodically, can I keep the database if this is the case as they would be using us every 3 months. I fit the criteria in all other ways. thanks Russell
@@B2BHero Hi Phillip, thanks for getting back to me, my transactions are regularly anywhere between 50 to 100 pounds. The b2b clients I'm pitching are for a service that these businesses would use anywhere between 3-6 months so id like to keep the emails for scheduled reminders to book in. is there a limit legally on how many can go out in a day, Id like to send out the emails in batch the week before we go to an area so the client gets notification of when were coming.
also i could have up to 1000 emails at a time, all highly targeted and useful for the client, would it be pushing the limit to send 1000 a day nationally
I would never send 1000 a day and I think you will more than likely get seen as a spammer. I recommend in all my videos to work hard on getting higher conversion rates through personalisation rather and send fewer emails, rather than low conversion rates but high volume. I generally would never send more than 50-80 a day but I generally work with B2B services which are high value (1k or more). If you want t to send a large volume I am not 100% sure how to do that without breaking some of these rules/ getting seen as a spammer.
I only run Paid social services for B2B software companies. If that is you check out my website and book in the calendar. www.superlumen.co/linkedin-ads Please note i do not offer outbound services for the time being.
If I don't want mail of email from someone, I shouldn't have to receive them, period. Cold Emails waste my time and yours since I am not interested in your products or services.
Interesting view point and I respect your concern. The other side of the argument is that for small business owners or freelancers it’s a really good way tk reach out to businesses to ask them if they need their service. There are very few other resources and ways to get clients if your small. Advertising is mostly out of bounds etc. I think the key is not to send out millions of emails a day to ppl who probably have zero interest but send out much viewer personalised ones to ppl who might actually get value from your offer.
