@@koford a) The channel is called "Hardware Unboxed", not "Unboxed Hardware". The name is literally in the video title. b) I'm fine with Steve forgiving nvidia, but that doesn't mean I, the person you're responding to or anyone else has to forgive nvidia. If I don't want to buy a 3080 anymore, because nvidia have been behaving like massive cunts, I can certainly do so. I don't have to be fine with nvidia.
It was a great apology up until that part. He should have just left that out. They should have also added how that happened and what will happen in the future to fix something like that from ever happening again.
Yeah the first one was lengthy and wordy, this one was sweet and short. I think it was a way to see if people were loyal to nvidia or if it was a way to see if people give a crap about RTX (1% do)
Am I crazy or does the second email almost sound like it's having a go at the first? "Oh I must be suffering lock down fatigue to write something so stupid.... don't you agree, Carl?"
Using covid lockdowns as a blanket excuse to act like a pig towards others just made the apology even worse. He's not sorry for anything but the received backlash.
I think that was him trying to sneakily say (as he can't say that directly) that he wasn't the one dictating what was being written there. There's no way he was. Not from an emotional or personal standpoint, just a standpoint of that the PR nightmare that was that email would never have even gotten anywhere near a half-decent PR manager. I think the only reason that email got sent is because the higher-ups pushed him to send it. You have to remember here that every single thing in an email from a corporation, even if it's credited to a single person, is signed off on by many people, and is not necessarily from the person credited. Don't go after a single person in a company with your burning pitchforks, go after the entire company.
@@nikkiofthevalley Definitely not every single thing in every email, they don't hold daily 3hr meetings to dissect the 350 email they write in each team every day. But, for important communication like this where it is about expressing a decision or opinion by the company, it would be expected to go through more than one person. Although it's definitely not guaranteed, I'm sure there are many cases where way bigger stuff was just handled by a single person by accident or even intentional.
While they did something very wrong they still backed up thanks to influencers and fans so if you still get treated the same after fixing the problem you did there wouldn't be a reason to not do moves like this or back up.
@@summushieremiasclarkson4700 yes your right every company is, but if they didn't backed up on what they did it would just be worse, not listening to the complains or critics would make any company impossible to deal with
Then again, nobody would have expected them to fire off that PR nuke in the first place. So, I don't know what's obvious or not anymore in the Nvidia PR department.
Shocking... Welp, there is always AMD... until, they do something like this lol. There have been multiple examples of RU-vidrs getting blacklisted because of negative reviews or not following the required guidelines. Sadly, I'm sure we will see more of this from more and more companies.
Let's not blame chickens before they hatch. If eg. AMD, or anyone else, does anything like this, they deserve every criticism they get. But let's not go all Minority Report on anyone.
Maybe tech reviews should be more positive because the products they review are positive. I got product X. It does this, this and this and I want to see if there are any vast improvements on this. There is a lot of "junk" out there, but in the end of the day people are looking for stuff that is good.
This is probably suggested by Nvidia's higher ops or founders which their PR team has followed. Usually, a PR team only follows what the Head Management wants. Since the PR team are also the ones who can clean-up the mess. 1 good evidence that this came from Nvidia's higher ops is that BDR still has his job. If this decision came from the PR department, BDR should have been long gone after it backfired. This kind of email and have many operational decision on it which can only be made by higher ops. So definitely this is not BDR's suggestion. It's without a doubt the higher ops or even founders of Nvidia.
That's the only thing that makes sense to me. I don't know who BDR is or what kind of person he is. I wanna believe that he's a reasonable guy, because Linus believes so. But even if I didn't, in pretty sure there'd be at least some negative impact on BDR's career and relationship with Nvidia if this was his idea.
@@trs5127 My theory is that what he has been told to do with the letter was so stupid in his eyes that he decided to amplify the stupidity to a ridiculous level so he can piss off the entire community based on orders he was given, so whoever gave them backpedals
"The community feels the hit", I love that you guys are highlighting that this really was felt beyond a single RU-vid channel and I think you guys are right to say it's not just an issue between Nvidia and Hardware Unboxed.
Quite frankly, I can't even imagine what a good apology would sound like, except maybe "It was these specific execs; Here's the paper trail that proves it was a rogue action and we're not just scapegoating; They are fired without compensation package". Anything less rings hollow after such a blunt attack. But hey, I was trying to convince myself to buy an AMD card next, maybe this is finally enough.
@@imightbebiased9311 Sure. But this isn't about a faux-pas caused by lock-down fatigue or whatever bullshit they came up with. If someone steps on my foot, a simple "sorry" will do, and unless they keep doing it, we're good. On the other hand if someone punches me on the nose, it ain't that simple. Either they've got a really good explanation how such a thing could happen or shit's going down. This wasn't a step on the foot.
@@swapode Oh, sorry, I was misinterpreting your words. I thought you meant that you weren't sure what a good general corporate apology would sound like these days, not an apology for this specific situation. Yeah, I'm not sure what a "real" apology for this sounds like without a, "We will never do something like this again" somewhere in it.
I think you're defending BDR too much. My feeling is the Asia Pacific region drafted the email and went after Hardware Unboxed for personal reasons and likely just pushed BDR into issuing it without him really knowing the story. He was probably tired and said, whatever and sent it. It feels like the buck stops at BDR.
@@Hotobu You don't think an executive can overreact and lash out? It happens constantly, it just rarely gets publicised. 'Executives' includes a lot of petty, entitled jerks. At a certain level they're virtually untouchable, and some of them throw their weight around.
They really screwed themselves. Could've just ghosted him, stopped sending him FEs, he'd probably know why... except the obvious follow-up vid testing the RT/DLSS which he even announced in the original video. Now they can't even deprive him of them if they want since they have to fulfill their apology, so we stop hating them.
@@RusticRonnie You guys are behaving like children. The drama is so off the charts. You guys actually think you are freedom fighters or something. "Look at me! I'm so conscientious I'm buying AMD!" As if you all can evaluate the totality of what huge corporations do. Are you 12? Give it a break.
@@sailbatten2056 It's just as asinine if you flip it around to what your response implies. "Hey, everything Nvidia did is no big deal - it didn't affect me personally so it's fine (usual bootlicker mentality). You should just shut up." They're voting with their dollar to not support bullshit bully tactics - tactics you're down with. I'll also be going red next build and I hope it makes you clutch your pearls just as much.
It still stinks and the apology was not enough. The entire media was pressured here so a public message should have been shared. Steve should have been given some special treatment by this shitty company and not have been used as a distribution platform for their own mistake.
Yeah, I'm with Linus. That initial email vs. the subsequent apologies sound like two different people... My take on this is somebody higher up than BDR (who had no business interacting with media) must've seen Hardware Unboxed's review, and taken offence to them not holding RTX up on some golden pedestal during their mainline review, and so scripted that message and forced/coerced BDR to sign off on it (basically making him the fall guy for it it bombed, like it did)
Not from me. I'm buying an AMD on purpose. I was going to get an RTX 3080 but I don't care about ray tracing and I'm speaking in solidarity with my money for #hardwareunboxed
👍, and if you ever get tired of Microsoft's BS, you can count on good Linux support with the open source drivers baked right into the latest Linux kernels. Just run a good rolling release distro like Manjaro, and you will never have to worry about being out of date.
@Jason Tate "" I was going to get an RTX 3080"" you tell me you switch you mind cus a company said something wrong to a youtuber? you are stupide. i buy hardware based on what i like and what i need and not politics. fan bois are sick this days.
@@magnomliman8114 that you dont care how companies act is fine. but some of us vote with our wallet. the only way to stop companies to stop acting bad is to affect their income. that is our responsibility as consumers in an open market. it has nothing to do with politics its about morals. its the same as preferring to not buy products created by child labor because it rewards bad practices.
@@magnomliman8114 You're pointing out that he is buying a different brand of a video card, and then like 3 sentences later you call him a "fan boi". I don't think you know what a "fan boi" is, my guy. Maybe take a step back from the weeb shit and come back into real life and learn what words mean before you start trying to act like a tough boi on the internet.
RTX is garbage... in most games it actually makes the game look worse. Plus it absolutely destroys FPS. They would be better off using those transistors for rasterization
So here's the thing. In corporate environments, other people can have access to a manager/director's email account. For example, a secretary may write up an email and run it by the owner of the email account before sending it out on their behalf. This whole situation looks like a team member wrote up an email, Brian signed off on it (Covid fatigue)? without properly reviewing it, and it backfired. I point to testimony that the email didn't sound like Brian and doesn't sound like something he'd say. To Brian's credit, he is taking FULL ownership of this situation. But do NOT expect him to rat out his team mate or whoever wrote up the email. He's a professional of the highest-order. No need to ruin his team member's career and life by exposing his name to the public.
If Steve forgives them, then I forgive them too. We won't forget this bullshit, but in the end they apologized and rescinded the policy that they threatened HU with. Mistakes were made, but if we don't forgive them when they try to fix those mistakes, then there will never be any attempt to fix mistakes in the future. A foul was called in the field, Nvidia suffered a penalty, game on.
Its nice to see that you guys have each others back. sorta keeping the independent relevant for these reviews. Wish reviewers in my country also had such collective voice and provided a fair review.
The problem here is, the signal have already gone out to the smaller reviewers that won't dare to risk going against what they said in the original mail.
@@aawillma it sounds like an email written by committee, my guess is that several managers had sight of it and edited before asking the sender to issue it.
Or he's taking the fall for an executive who forced him to sign the letter. In either case of course Nvidia wouldn't comment on internal disciplinary actions. No self respecting employer would do something that stupid.
The buck stops with BDR pure and simple, the first email and replies were sent from his account. Even if someone else did write the first email, it would look even worse if NVidia tried to shift blame to someone else. That would be kindergarten stuff.
I find it interesting that since the apology there has been a increase in nvidia ad’s on RU-vid. I even saw a nvidia come up before this video started playing
1:40 He's The Global Director of Public Relations for the corporation of NVidia. He IS the approval for that sort of thing. Putting that aside, even if he wasn't, he wrote it in the first place, and he hit the send button. It doesn't make much sense to try and take responsibility away given his position, and direct involvement.
The worst part of this for Nvidia is they now call into question everyone that gives them a good review. We are left with, "Did they say they love that card so they won't get blacklisted?"
Whoever doing these clips, congratulations. I hate those short clips where you miss a lot of stuff. These good titled longer videos about the whole topic are great.
I have personally had an Amazon seller do something like this to me. They tried to bribe me to change my review of their product. I refused the bribe and then edited my review, knocking another star off and stating that they tried to bribe me :D Not all heroes wear capes ^_^
Yes. It's CRYSTAL clear that Nvidia's leadership are behind this and just threw BDR under the bus. Here is what NEEDS to happen in order for Nvidia to succeed as a company. 1. They FIRE their shitty leaders and replace them with people who ACTUALLY care about the consumers. 2. They need to treat their partners like ACTUAL partners and not just ATMs. 3. They need to oust every shareholder who is encouraging their shitty behavior. 4. Any time something bad like this happens, Nvidia needs to own up to it, admit they fucked up and explain how it is going to prevent it in the future.
The apology isn't sincere at all, hopefully they learned that the media and consumers aren't onboard with their bullshit and that they don't speak for gamers, maybe the most we can expect from a publically traded company. And I say that fully believing that ray tracing is the FUTURE, while also believing that today's implementation isn't worth the computationnal load. IMO, nVidia are just trying to get the population to associate ray tracing with their brand, for when it becomes viable, that's all it is.
Glad that they even backtracked in the first place. Plenty of companies would just straight up not give a fuck and plow through until the waters settle again.
As a proud member of the Linux community, I can say Nvidia has been pulling bullshit like this for years telling us to frack ourselves for support, and that they don't want our money because of it, and I'll happily run AMD, and hope Intel also gives us a good option for a GPU at some point that's not an iGPU.
They can't possibly associate raytracing with their brand. It is something that has existed for several decades and is perhaps one of the most geometric, intuitive, and simple ways to render things. As soon as performance catches up we will be seeing it more and more. And of course it's everywhere already in rendering. Also it's technically path tracing I believe? Which is much much better than plain old ray tracing.
@@lost4468yt I'm not super into the tech world, so take this with a grain of salt but when I hear Ray tracing the only thing I think about is Nvidia. If I hear that term all I associate it with is rtx. So Nvidia definitely want consumers to think green when they hear Ray tracing
@@whaddyamean99 Sure. But it's not like Nvidia owns anything around ray-tracing. They don't own the trademark, or the technology, or the methods, or anything. Ray-tracing and path tracing (which Nvidia also just calls ray tracing it seems) have already been used for decades in the CGI world, simulation world, etc. And some games have used it before. Even the best ray traced title for RTX, Minecraft, already had a mod to path trace it by Sonic Ether, and the mod is considerably better and even more performant than Nvidia's implementation. Eventually everyone will support it, consoles, AMD, Intel, etc. Nvidia might be able to associate the tech with themselves to gamers, but that will not last very long because eventually everyone will. And if AMD and others were smart they could actually start calling their implementation Path Tracing instead. Path Tracing is much better than plain old ray tracing and can create images that you pretty much can't tell from reality. I think Nvidia is still using a mix of ray tracing and path tracing, but for whatever reason they called it all ray tracing.
This stuff happened because in the past when bad practices were called out about Nvidia alot of reviews either turned a blind eye or went after those speaking about those things as either fan boys or blowing things out of proportion. He result was they kept pushing this companies products and the monster grew. Then they act surprised when monster company after getting to a certain size decides to flex it's muscles on them when they are the top dog. I'm glad reviewers are angry about this but the problem is there was alot of other things to be angry about for a long time that seriously affected consumers who had no voice. Now that the shot was fired at reviewers now we want to make a massive deal about it. I hope reviewers bring this level of intensity and this level of distrust in future inevitable screw ups any tech company makes.
"Lockdown Fatigue" Yeah, because your company making more than they've ever made while you get to primarily sit at home. Sooooo tiring. Out of here with that shiz.
@@firmman4505 This guy is a higher level Nvidia employee who has probably seen multiple and bigger bonuses this year because of how much Nvidia is raking in the profit. This is typical common practice for high level executive employees. "Lockdown Fatigue" isn't a thing when you're sitting pretty in your comfy home pulling in 6, maybe even 7 figures. Citing it was a cop out. Plain and simple.
Trying to build a new system currently and Nvidia cards are just flat out not available anywhere at the moment so apart from the bad press over this current situation they also seem unable to produce quantity of anything at the moment.
Love how this is such a big thing, it happens all the time for written press reviews & I’m sure has done for RU-vidrs! Then there are the hidden paid for reviews, which really are the worst PR..
I'm thinking the apology was written before the first email even went out. In two weeks this will be forgotten. Bottom line, unaffected. Nvidia wins again.
As we say in Spain, waters will come back to its course somehow, but the damage to Nvidia's marketing will persist. Few people will restrain from buying a Nvidia GPU for this sole reason, but many of us who are aware of the scandal will be more skeptical at them in the future, now that we have the proof of shady policies. Consumers will make sure to get objective analysis before buying one of their products. Not to mention the backfire at the level of tech media: rather than fearful, if anything they're resentful and even more compelled to deliver objective reviews.
@@MrDarkSephirotWell then count me as one of the few who won't be buying an Nvidia GPU for my PC after this, In fact the last Nvidia Graphics cards I bought where 2 EVGA 9500GT 1GB cards in SLI, I've been AMD every since(Not much I can do about the chip in my Switch Lite if I want to play Nintendo games however), and I could not be happier as AMD gives great Linux support unlike Nvidia.
@@CommodoreFan64 so this HUB-gate hasn't radically affected your choice :P I don't use Linux but AMD has definitely been the "underdog" and the more consumer friendly for many years, more so in the CPU market. Overall they provide slightly better value for money, although this is a bit more debatable depending on how much you value RT and specially DLSS.
Here’s the problem when a company apologizes. There’s more than one person. You can’t resolve how sorry a group of people actually is, because there may be someone in there who isn’t. That’s why emails like this are such a disaster. Trust is too easily broken, and not easily mendable. This is true for individuals let alone one of the two dominating companies in a particular manufacturing specialty. If something like this can slip past PR then how can we trust their PR to maintain future professional company-reviewer-consumer interaction?
Totally agree with Linus. Explanations need to be made. That first email was so transparently crooked this is not just "water under the bridge". Like he said, this is far from the first time Nvidia have been anti-consumer.
when things like this happens, honestly, it is normal for any big company. sometimes it is not even some conspiracy, but many different shits are happening inside, some conflicts going on between teams/personnels for example. for many ppl involved in these things, it would be their interest to just shut up and say we just can't tell you, even if you are a friend or so.
additionally, it is totally possible, most ppl inside the corp wouldn't have a good sense of what's going on other than just the pr problem. to put it to scale, the whole structure would be like thousands of LMG with complicated administrative connections and many times for many reasons, teams or admins chose to not disclose information even to their boss or their partners. so it would be very hard to grasp what happened unless you pour a lot of effort in investigating.
I don't know, but all this makes it more likely that my next video card won't be from or specified by Nvidia. And, AMD's progress in graphics cards make their offerings more viable for future purchases. Nvidia, you have some competition here, and being arrogant jerks about it isn't going to help you get your products in any of my 4 home desktop computers or future machines I might build. I've boycotted Sony products since 2005 regarding their using a rootkit for copy protected CD's. Can I do quite well without an NVidia card? Over the last year the answer to that has become "yes, I can".
@@nicolaim4275 Yes, I have no MS Windows at home since I've been using Linux for nearly 12 years (I did build a Hackintosh once, but, After a couple of months, I scrubbed it and put Linux on that box). So AMD's GPU product line becoming competitive in terms of performance means I'll likely use it in my next build.
I don't know what's worse. Him forming that email, thinking it's good to go, and sending it or someone else forming that email, slapping his signature on it, sending it, and proceeding to drag his name through the mud.
They sent out a press release sounding email knowing it would leak to the internet and cause a sh*tstorm, immediately walked it back as an honest "mistake", but left that message in the minds of every up and coming tech reviewer who needs/wants access to launch day hardware.
Lol I love.linus he will throw a grenade at any company that pulls stuff like this ... because he's just like that but I'm guessing when he was smaller and before tech tube wqs as big as it is now companies did stuff like this all the time and usally got away with it
I've used Nvidia for a LONG, LONG time (20+ years), but my next card will be AMD unless Nvidia FIRES whoever REALLY did the email. Please pass that on the Nvidia.
bro, even boycotting doesn't help, people still using NVIDIA as you can see on the steam hardware survey. if the boycott is too much which is AMD more than NVIDIA on the steam hardware survey, then nvidia might respond publicly.
It's not about him currently. It is assumed that someone higher up than BDR is calling the shots and he is being used as a pawn in a worst possible way to shield the perpetrator. Sure it's easy for us to say if he has any personal integrity left to just quit but that is not right. We all need a job now and it's hard to come by. He is probably putting his head down and trying to get through this s***storm that is not of his doing.
Why do they have to talk to you specifically? This is between them and HW unboxed. If they do it to anyone else, people should hold the line. Simple. Bit self-important on your part tbh.
The biggest mistake that people make, not just the community but tech reviewers also is that they believe that BDR, Nvidia's head of Global PR would be writing and sending out the emails. No, only under specific circumstances and situations would a person of such high level within a company would personally write such emails. Such a task is actually handled by a specially trusted confidant, back in the day and sometimes still used today, this person would have been known as the 'private secretary'. The trusted confidant would be the one who takes on a lot of the daily mundane tasks away from the executive employee, things such as reading emails to determine which ones are considered important to pass on to the executive. This trusted confidant would also be tasked with responding on the executives behalf and would sign off any emails or documents on behalf of the executive. In my opinion BDR would have such a person on his staff. A private secretary or trusted confidant's job is to learn as much about the executive as they can, their likes and dislikes, their habits, what they like, don't like, their do's and don'ts because in doing so, they would be able to take on a lot of executives lesser important job roles. A very good private secretary/trusted confidant is one who would respond to emails to the point that the receiver of the email would believe that it actually came from the executive themselves. Also remember as well, when an executive wants an email written or a memo written, they will not do it themselves, they will communicate what they consider to be the important parts they want pointed out and then tell the private secretary/trusted confident to fill in the rest. This person will either do it themselves or they will hand off that task to a junior employee. Only when the crap hits the fan will you see an executive personally write an email or a memo. Therefore, in this case, in my opinion, only ONE of those emails was personally written by BDR, the others were written by others but with having the authorisation to sign it off as BDR. I've worked in a couple of multi-billion tech manufacturing companies and thus know how the system works when it comes to dealing with top senior executives and I can tell you, it is very rare that a person gets to actually deal with a senior executive directly in person, it is more common that you will deal with their private secretary/trusted confidant.
Big companies are not people, they cant be sorry in the same way people can. When big company say "I'm sorry" it means NOTHING. We can only judge them by their actual actions. Here, their action was to promise that HardwareUnboxed will be getting review cards, they just walked back their decision, they did nothing to repair the harm to the community. And people are right to be angry about it. And they are right to be angry at BDR, his name is signed under the email, if you sign something you take responsibility for it, period.
It's a long one, but this video is definitely worth a watch. Turns out, this kind of scummy, manipulative behaviour isn't at all out of character for Nvidia. Everything from misrepresenting their products, paying actors to build a rep in forums before shilling the brand, cheating in benchmarks with modified drivers, and throwing their business partners under the bus every time their products fell short to the competition. It's all described with the relevant articles - all the way from the start of the company to the upload date of the video in 2018. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-H0L3OTZ13Os.html
I really really hope that AMD soon delivers graphics cards that smokes the crap out of the highest end nvidia cards in rasterization so that we can all forget about nvidia for good
I mean they haven't really done anything they need to be forgiven for. Techtubers are not entitled to cards to review and if a manufacture decides not to send you one because they don't like your coverage, that's 100% fine. Buy the card at retail when they are available and review it then. Tbh nvidia should have told him to kick rocks.
It feels like the powers that be st Nvidia are banking on peoples short memory's and assuming this is just another incident in a long line of "it will just blow over" attitude.
@@MiTaReX I feel the real tragedy here is this will hardly be a blip in the grand scheme of things. Nvidia still has the greatest market share for a reason. I really want AMD to take them down a peg. A whole peg.
I don't know, AMD trying to kill Zen3 support on 400 series boards blew over pretty quick, and that was before b550 even existed. Then 6000 series MSRP being fake on top of releasing far less cards than Nvidia. All these companies pull shady shit. Most of it gets ignored. We need to hold Intel and AMDs feet to the fire too.
You know the shonen trope where the puny protagonist beat the big bad guy thanks to the power or friendship? Well, now you know where that trope comes from: the power of community was utterly unstoppable...
Honestly, the original email sounds like it was written by someone's wife who was hired into nVidia during the pandemic and to make her feel necessary, the handed her a pile of accounts to review and she wrote that email, not knowing the impact because she hasn't worked there long enough to understand, or anywhere at all. ever. If you don't think this happens, you're out of your mind.
This only happened because it blew up. NVidia was more than happy to try and strong-arm HU, but the second it blew up in their face, they backpedaled. And while you might have previously had a great relationship with BDR, he had to have signed off on it for it to have his name on it, whether he wrote it or not. He looked at that email and said “Looks good to me!” And then the apology is basically “Well...we’re sorry that you feel that way. It was never our intention to make you feel like we were pressuring you to change your direction. But seriously, change it or gtfo.”
I think you're giving BDR a bit too much credit here. He's pretty far up the chain and there isn't many who could be the one to boss him around, he's who the rest answer to as far as marketing goes. Either he signed off on the behaviour of others with this and other things such as GPP in which case he's complicit or he's one of the ones behind this sort of behaviour.
someone from higher up wants that msg to be sent and he has to signed it to get it through, then the heat was all on him because of his signature. instead of saying he wasn't the one who wanted to push that msg he just defuses it and take responsibility.
They are only sorry that they got caught. In a big company, this trickles down from top management or CEO that "we need to push this ray tracing thing, also because AMD isnt that far behind anymore". And then further down in the management chain it translated that way.
Assistent: You know, the Hardware Unboxeded-Community is going wild... Brian: Pah, who cares. 750k Subs! Assistent: And LTT is not happy eighter... *Starts typing in panic*
Nope, but the thing is the only way to hurt them is to not buy their products, and nobody is going to do that. Businesses that are untouchable in any sector act like this often.
If its signed under your name, and you are the Chief PR Officer/Director of PR, then it is your fault regardless of whether you wrote the email or not. In an organization, people don't just approve emails under your name without you being aware of it and having given them the authority to do so. Moreover, its pretty rare for senior officers in an organization to write their own emails, they have other folks write them and then approve them; that's not an excuse, because then that's an excuse for every organization that says stupid shit. And its not like this is the first time its happened.
I think Linus going full "Slayer" mode on nVidia's ass probably had a lot to do with the rapid apology. His video was utterly relentless, nothing was held back, said from the heart and without remorse. Absolutely zero fucks given.
It's as simple as understanding that they wouldn't have given the apology if this hadn't blown up. I believe that they're sorry this happened, but only because they had to think it about it more after being sorry for getting caught
The problem is it is damaging to the integrity. People are already questing it like " yeah the reviewers all get paid so we don't get a unbias opinion." It is just a bad move from NVidia, they harmed the integrity of their products and their company. And on top of that also tried to drag the reviewers into it. Even if the mail didn't came out, it still would. People are eventually gonna buy the product and realize if you oversold it.
Childish move by Nvidia but have you watched the actual video that pissed Nvidia off? It's easy to admit it was very AMD biased. They claimed RT was useless (arguable), as well as DLSS (no one agrees with this) and refused to even SHOW Radeon benches against Nvidia, but at the same time enable SAM (which you have to have Zen3 and 500 series boards.) THEN in their CP2077 video they say no one is going to play with DLSS disabled because it gives such big gains. Tell me that doesn't sound biased.
