Is The MOONSWATCH Actually Worth The Money? 

The genius behind all the hype is making people think they get a cheap omega, while actually they get a very expensive swatch.

I couldn’t imagine a Casio and AP colab… what could be more god tier about it? Pride and pinion exclusive!

WE WANT CASIO X RICHARD MILLE!!

My very first watch was a swatch. Given to me by my grandparents, who I adored. A swatch will always have a spot in my collection.

I was at our company's sales kickoff and every sales person was rockin Rolex, Omega, Tudor and AP. But the richest guy there, our CEO, was wearing a Moonswatch. Lol. Swatch definitely figured out the marketing cheat code.

I am a Swatch staff and what Nico said is true. until this day, people keep coming to our store asking for Moonswatch but we didn't even sell one because it's only available in the SELECTED store. even some customers complain that they already went to the selected store but the stock is already sold out. Don't waste your time for whoever is trying to find a moonswatch. just buy one of our stainless steel chronographs, it's a more durable, more attractive design, and most importantly, Worth your money and time.

I love the Omega brand but have never really been able to afford it or never internally could justify buying one. I refused to pay any sort of resale values for these until I got the Mission to the Moon at retail. I loved it so much, put different straps, wore it daily for about a month and then literally out of the blue decided to take the plunge and buy myself an Omega Speedmaster Moonwatch. My decision to get the moonSwatch was the reason i transitioned to the MoonWatch. And then of course I bought a few more MoonSwatches only because they are fun things to wear and you can colour coordinate them with sneakers or a fit. And of course, it’s brought SO many people into the hobby! Which is always a good thing.

Jesus Christ, the guy spoke for so long WITHOUT really talking about the watch

I love this style of video. Talking about one certain watch and the history of it and your opinion of it, especially the history, not a review of the watch but just what it is. I could watch ones like this all day long, even if it was a video of a certain brand and their history from the start to now. It really reminds me of your older videos.

As a proper Omega owner, and MoonSwatch owner - respectfully, both are fun and purposeful watches. Sometimes, we take these things too deep to heart, forgetting that life is all about fun and not our egos. Whatever choice you make, it's your life and your money. Have fun, and enjoy! FYI, my daughter gave me the MoonSwatch, and more people at my office BY FAR compliment my MoonSwatch over my Speedmaster. I enjoy the Swatch more!

You've missed one of the main points - in the run up to the launch date they said they would make the watches available to purchase online but then they went back on that promise. I don't want to drive 150 miles to a store, only to find out that they don't have the model in stock that I want. But now I know the watch is not worth the money, so I'll forget it.

As a watch guy who hates snobbery and is also in marketing/branding, you’re an instant subscribe. I appreciate your business acumen, straight up review, and down to earth commentary. And now I sound like an old dude discovering RU-vid for the first time 😂

Nico what you said is ENTIRELY TRUE...my father never considered buying a watch, and had absolutely no interest, until the MoonSwatch came out. When it came out, he ranted about it every time he drank tea after coming home from work, and a few months ago, he ended up finally buying to 'Mission to the Moon' and the 'Mission to Jupiter' MoonSwatches...

This is such a cool video format from Nico, I loved the storytelling mixed with history and fact. The honesty of the review and your perspective made this an incredibly engaging video and I love listening to Nico talk about watches like this in depth.

Im still annoyed by the release. They said they were going to sell them online. Then, went back on it and unless you are near a dealer, no chance with out a premium

When i saw the price tag on the moonswatch, i looked down on my wrist, saw my army beaten, 6 year old g shock, and remembered why i dont need anything other then casio

A perfect storm really. Props for Swatch for doing this and causing the entire watch market to explode. Rolex, AP, PP, etc...have never had drop go this nuts and achieve that much attention. Swatch tapped into the average man/kid/woman group and caught lightning in a bottle.

I got a headache with the zoom-in and zoom-out and couldn't got more then a 2 minutes before leaving ...👇

Ive had one since around launch... it's very fun to wear. Also much more durable than what Ive been hearing online. The plastic case holds up surprisingly well to scratches and Ive had zero issues with it so far after wearing it 1-2 times a week.

Well, I think it’s a double kill here. Those guys who couldn’t justify the price of Omega would be super happy with getting a Swatch collab and those who had money but never considered getting one finally saw an opportunity to test an affordable version and make up their mind. It’s a double hit for Swatch/Omega. This campaign brought more clients to both branches.

Its so kind from nico to wait this much time before talk about the moonswatch knowing the influence he has on the watch world. Good job mate

My sons love of watches came from me buying the mission to mars. Now he’s reading all the books I have on omega Rolex patek and AP and knows their history. I love what this watch has done to start his journey

i remember getting a swatch from some watch store in the bahamas while on a family cruise around 1992 probably, at 10 years old and thinking i was the coolest mother fucker in school because i had this super thin, colorful fancy watch now. granted i was clearly already the coolest motherfucker in school but the swatch just elevated me to a more god tier status. i probably have that thing packed away in some old box in my parents attic or basement too. should dig around for it some day. also i like the swatch moonwatches because theyre fun and pretty affordable if you can get at msrp.

The important take away with this which Nico finally pointed out is how a real powerhouse Swatch was and still is, something that most of the moonswatch content here on youtube fail to acknowledge

The moonswatches are brilliant in many different aspects. Quality is as you’ve pointed out not one of them. My son and I visited Seoul earlier this year when we noticed some strange event taking place. People where forming a line outside, apparently something was about to happen. It turned out to be the line for a special Swatch event. We joined the line and ended up buying two mission to the moonshine pink gold watches. I treasure it.

So basically: Great marketing, terrible watch 😀

So I actually have one of these (I got the Jupiter one in Germany a few months ago). I know it’s not really an omega and is essentially a marketing ploy but for me personally it’s one of the best watches I have ever had. It’s light, comfy, simple. It’s great. It serves a purpose. The real issue with these watches is people buying up the stock in stores and flogging them for twice the price online!

To me, the colorful moon watch is worth to buy as it represents one of the most iconic watch in the man history. Anyway, this plastic moon watch is for fun and weekends wearing, it may last much longer time if there are a few of fun watches to rotate.

I own two Rolex watches and one Patek... Omega was never a consideration for me until I heard about the MoonSwatch... Then I learned more about Omega and the speedmaster because of the buzz... Now I'm madly in love with the speedmaster over the Daytona design. Investment wise I want a Daytona next but actually on my wrist I want the speedmaster design

It's a rotation watch, not a beater. You just have a red watch for your red shirt. (You wear a G-shock with your yellow one)

I bought my Jupiter around half a year ago and it is gorgeous. Had to adjust the pointers with the pusher-combo once but now it is running reliable ever since.

I’m not sure where the reliability question comes from, first, I’ve been collecting Swatch since ‘84 and every watch still works, no problems to this day, yes a few bands needed replacing but not one watch has failed. As for all people reporting issues, as someone that deals with warranty repairs every day I would love to know the number of watches sold to the number with failures, every company knows a certain % will fail that they cover under warranty, and people complaining get more attention than all the ones that just work. Whether it’s worth the money or isn’t an omega I don’t really care, but swatch quality in the nearly 40 years I’ve been collecting is 100% success rate.

Great video Nico. It was a genius move by Swatch to collaborate with Omega. The watch world went crazy over the release and I think it brought new people to like watch collecting. Keep up the great content. Lots of love from Australia. Abs

in 22 I qued up and got me a sun - one of like 120 the shop got. Queue was estimated to be 4000-5000 people over here in Frankfurt

I think that this is a smart move for the big brands, even though they have to somehow "spend" their prestige if, as you said, they're able to convert 5% directly to their brand that's already a huge win. But if someone doesn't feel like buying the "main" version of that watch but still interested in watches, is one more wrist, maybe someone who started with a MoonSwatch will end up with an AP, and maybe if there was a colab as you suggested (Casio x AP) someone who started there would end up with an Omega. This is good for the watch market, period.

My dad got me my first watch which he happened to be right place at the right time and got me an mercury moonswatch…I love it, I’m now on a mission😉to collect as many as I can ✌🏼

I think it’s a cool little watch, but insane to me that people pay over retail for it

Proud of my moonswatch. Just passed by a swatch store and they happened to have it before a line formed. 5 mins in and out

FairPlay Nico. It’s nice to hear about something that is relatively connected to Omega be talked about on Nico’s channel even if it’s just the moonswatch

I own a mission to pluto, and tbh love it, it’s been almost a year and i wear it everyday, nothing fell off, besides the small scratches on the glass itself. It seems to hold on quite well.

I never got swept up in the Moonswatch hype, but I would absolutely jump over some barriers for a AP/Casio Collab! 😂

the moonswatch is a good travel timepiece; if you're going to somewhere sketchy and dont mind "losing" your time piece.

Very, very good video, mista! Initially, I wanted to buy the whole collection. After initial failure because I was not nearby any swatch boutique, I gave up. By no means buying a premium price for dishonest flippers. I decided finally and bought a Speedmaster 3861 brand-new flesh and bone. I am much more than happier.

I rock Jupiter, wife rocks Venus and I got my brother in law the moon We love them. Watches are personal, if you like then go for it. Truthfully, $300 isn’t really an issue in my current financial situation and in a few years I’ll pick up a proper Omega, but for now what more could I ask? The watch has already created a friendship and is a great story piece. If it only lasts 2 years I won’t really care, it’s already paid dividends.

The Mission to Jupiter was the first one that caught my eye when these came out, due to the khaki dial/black strap combination and contrasting orange seconds and chronograph hands. I have a thing for muted earth/warm tones for my watches as they sort of give off a vintage-y vibe, but ultimately never got a Moonswatch. I like that you have the exact colourway!

These types of collaborations should come out of their advertising budget. Keeping costs down and quality up.

I love the high energy fun videos but just letting your knowledge spill out and dropping a super informative video like this was a great switch up that I truly enjoyed

I was lucky enough to purchase the mission to the moon earlier this year while I was in Venice. I have enjoyed this watch and have taken it with me on my travels. I’ve definitely put a few good scratches on the “crystal”. It’s definitely pricier than what it actually is but I’m not upset by my purchase. My grail watch is the 50th anniversary speed master. Id rate it a solid 7/10

Just bought the Mission to Mercury and really like it. I own the Omega SMP300 as my only expensive watch and the Swatch as a playful and fun accessoire.

Love this video format, would love to see more!! I think people will appreciate learning more about the business that creates the watchs they want! Great job guys!

I have colleagues who bought two. I see people wearing them at dance coffee shops. It’s a hype piece.

I love the ones the ones I picked up for the wife and myself. I have always loved Omega as a brand, and Swatch wasn't something I would normally look at. But the colab was something I couldn't pass up. Plus the wife loves her watch and will never get rid of it

wearing that watch Mission to Mercury for 3 months already. Nothing happened. Usually I'm wearing that all the day and doing weird stuff that might be fatal for the watch. Nothing happened.

This video is 1.5 years too late 😂

5:11 Nico loves watches. Hublot is a watch. Which means… NICO LOVES HUBLOT WATCHES!!!

I like it. Although it’s definitely an expensive swatch rather than a cheap omega. I think it’s a nice option if you’re not sold on a speedmaster or want something cheap to not worry about

Better than an unboxing. The mother watcher is actually speaking his mind. So good.

Peoples think that they are getting cheap Omega, but they are getting expensive Swatch

I want that watch because I am a big fan of the collection and my family can't afford it😢

I got one because I love both omega and swatch. But honestly, he’s not wrong. I had to buy a new strap for mine and still only wear mine maybe 2-3 times a month. It’s a cool story, but it’s $260 to sit in my watch case and show people pictures. Which in all honesty, is also fun to do.

Not the same, but Voutilainen, a brand usually sells watch in the $100-200k price range, collaborated with Schwarz-Etienne to create the $30k Roma Synergy.

After chasing these for a year and spending a lot of time waiting outside the singapore swatch stores, I decided to get a Speedmaster-reduced (which I love) and a cheap fake moonswatch...which together cost me less than some of the ebay prices for a moonswatch

I've been harping on about these watches and this very issue since the launch. Initially I was really excited that I could (would) get an Omega branded watch for around $350 AUD. As living in rural Australia, Swatch stated they'd be available online and not having access to a Swatch "boutique", I thought awesome I can get one. Then they ran out, and then they decided not to sell online, and then they decided to drip feed supply only through "selected boutiques" and this basically torpedoed my hopes of owning one. In my opinion the cynical Rolexesque limiting of supply and cash grab that preceded the initial release has destroyed my desire to own what I believe is a really cool relatively affordable watch. There is not a snowflakes chance in hell that I'm paying overs for one to the equally arsehole flippers online. Lastly, as far as I'm concerned, Swatch and Omega can collectively get stuffed.

It's a watch you can't fix. Even a $20 Timex you can pop the back off. . . Even a MVMT Swatch's are crap and you're supporting a company that's AGAINST the right to repair when you buy one of their products. No, absolutely not. Bad watch, bad company.

A proper CasiOak would be a legendary watch. I think the biggest hurdle there is what price point do you target? Casio already sells watches in the $1000+ market. If you make the jump to $2k or $3k there might be other watches that will hold value better, maybe that could fit in that category. Over $5k you start having some real options.

the mrs has bought me mission to mercury today and im in love with it! and now after watching this video... keen to start making my own little collection! thanks Nico

Con: The chrono second hand got offset 3 seconds within the first month of me owning my Mission to Mercury. Resets to 3 seconds after the hour now.

Casio is much over than AP, AP is nothing against Casio. Please don’t pray for its collaboration.

Quite late to the party, but I'm still a bit baffled by the reported lack of build quality on these things. I've owned quite a few standard and non-standard Swatch-watches (like the Scuba 200). But more importantly, I owned one of their first Irony chronos which was a gift from my then-girlfriend. She must've bought that thing for me in the late 90s (1996? 1997?) and I wore that watch as a daily for at least 10 years. At some point, it got downgraded to a holiday watch, but it did last until about 2014 when some of the movement's functions started to get wonky - probably due to internal wear and tear. The case, bracelet, crown/pushers and all that other stuff however were still totally fine after all those years. I also never had any real issues with any other, non-steel, Swatch models I've owned (and I did start wearing them as a kid/teen in the 1980s). All of which is to say that, IMO, Swatch have always known how to build these things right and I do believe they generally last much longer than some folks think. So I don't think it's too far fetched to suspect that these mechanical defects out of the box on the Moonswatch were at least in part deliberate.

Could not agree more ! Back in the 80s/90s tag produced the f1 watch for around £100 which for many was the introduction to buying quality watches by building an affordable starting watch as you say many big name watch companies would benefit

Did Swatch make a fake Omega and market it well? After all - if anyone can make a fake, it is the company who make the real thing.....

I bought a swatch and I love it. But now I want a speedmaster. It made me a new watch fan so I guess it worked. They dragged me in.

Bought my first automatic after watching Nico. Loved the passion paired with the knowledge of the various brands, and their history.

i`m about to buy all of them (entire collection), i understand they are "overpriced" i just love the theme, and how easy to wear they are.

Traveled to greece from Australia last week and had a 2 hour layover at Doha international airport. I couldn't believe how many of these things I saw on many and varied wrists. It's like everywhere I walked, I saw someone wearing one. Cut to yesterday, in Rome now and stumbled across a swatch shop while exploring the city. Now, in Australia we have only 1 swatch store. One!!!! In the entire country. When this was released over a year ago I wanted one. Couldn't get it because I live about 5000km from said shop.... so I just said oh well. Anyway.... the line up, still outside the Rome store for these things was silly. I waited....and I finally bought myself mission to moon. Love it. Yes, it's plastic, yes it's quartz, is it cool...fuk yea. The buzz has still not died away. I think what ever gets people interested in watches can only be a good thing. Anyway...I'm happy... brilliant

I just bought the Pluto mission a few hkirs before watching this video haha. I agree. The price is rather high for the quantity you get. But like this chap said, the legacy and marketing innovation that you get from this watch, is the main selling point for collectors? 🤷‍♂️ for me atleast, i bought it because it adaps well to my fashion. But also, it carries a strong legacy.

Conservative brands tend to knock it off the park everytime they think a little outside the box, another example would be the Oris Kermit, I would love to buy one if it only were afordable enough.

I know it is made by SWATCH. The watch still gives me the feeling of a kid’s plastic watch copying his dad’s proper watch

Although I had doubts about buying a replica watch, gussl dispelled my doubts. The watch has an authentic look and feel.

AP x Casio watch would be incredible! Specially for younger individuals like me who are just getting a taste of the watch game and don’t have the income for high end luxury watches

This watch is for someone who won’t care when pushers fall off, and you can’t replace the crystal (plastic) - and watch case color bleeds onto arm.

I only have ever liked one watch in my entire life just because of this purple it transforming its dial to purple overtime, “life Dating back to 1978, this Rolex Oyster Perpetual Submariner 1608/8 is crafted entirely in 18k yellow gold. When it was first produced it had the blue bezel and matching blue dial configuration. However, over the years, it has transformed into the rich purple shade we see now. Which, along with the blue bezel, gold case and bracelet, and gold accents on the dial, it is a fantastic look. Adding to the distinct appeal are the nipple style hour markers that are found on gold vintage Submariners 1680/8. The bezel still includes the original luminescent pearl within the inverted triangle, while the Mercedes style hands are luminescent thanks to its tritium material.”

I am genuinely shocked the video is actually about the Moonswatch and not reacting to reddit comments or watching tiktok

I was lucky enough to be gifted a speedmaster from my wife on my wedding day. I’ve worn it everyday for almost 5 years. Now I have 2 toddlers who love to play with daddy’s watch. This is such a cool alternative that I’m happy to beat around for a fraction of the price. Yes from me. Great video Nico

AP - CASIO = WOWWWWW what a colab what would be !

Completely agree. I bought a moonshine after market. Luckily, only paid £40 over list, but I did think it was a fake when it arrived. Complete waste of money.

They made millions from this. Even none watch people went in line to buy this.

They feel like the cheapest lightest plastic watch of all time!

The genious in this is that people that bought a moonswatch and barely knew about Omega, now do… and might buy an Omega in the future as their first luxury watch instead of something else…

I originally wanted to buy all 11 variations but was not prepared to travel over 200 miles to get to one of the shops which sold them to maybe get one. Then it came out that the colour was bleeding from the plastic and the fact that the acrylic crystal was laser welded to the case so could not be replaced if damaged. A scratch could be polished out but crack it and you have to throw away the watch. That is not acceptable for a £260 watch. There are many quartz and automatic watches of good quality for less than that. This coupled with the fact that genuine watch collectors and watch lovers couldn’t get one but tons of scalpers managed to acquire them and sell them on eBay for ridiculous prices made me sick enough to decide I no longer wanted one.

Id love an AP casio collab.

Its a fashion watch, not a luxury watch, so no its not a waste of money, its affordable, and easily available, its good for people first getting into watches

The hype was crazy. Even none watch folk were talking about it. Which is very unique. It's a brand and marketing move, not a quality product.

I agree with this entire video 100% however I would add that I think the much smarter move would have been to make the moonswatch in the quality fitting with the price. Either leave as is and drop the price down to 50.00 or make it have the quality of a 250.00 watch. I think that would have built a much larger customer base for both brands. Also on the casio and AP collab that I wish would happen. I think it would be beyond genuis. It would bring AP to the masses and creat such brand awareness it would be as known as Rolex. Sure the conversion rate would not be massive however the conversion rate from non watch people to watch and would build their name

I've got the Mission to Mars, is it overpriced? yes. Does it make me feel good everytime I wear it? yes. - I think that's all that matters.

There are a lot of people looking to make a quick dollar by reselling, footwear, watches and other perceived luxury products. In fact there's people who go around charity shops, garage sales looking for things to resell.

It was a great hype machine - but so glad I didn't pay X5 for one on Ebay. waited and then just got the black model - it's a real fun watch. When I bought mine the guy in the Swatch shop said "You're wearing a Datejust, why would you want a Swatch?" But I just buy what I like, and as a kid I was crazy about Swatches.

The closing is gold! Do I like it? "I absolutely love it" but your head gesture says otherwise..

The intentional poor quality is an interesting point. Swatch could have easily made a quartz chronograph faux-Speedmaster in steel with a better strap if they'd wanted to.

Because of the name brand and price point, it's a gateway watch. It will grow the watch community. For that it's a great thing.