Brilliant way to market his book ! He knows that we want to know about it's content so he shows us a map that we couldn't read.. pushing us to think "what's inside that book?!"
he diagnosed the pain and differentiated his claim and showed you the gain and finally delivered it to our reptilian brain. that's why you will search and buy the book.
I just came across the word Neuromarketing for the first time yesterday 4th August 2024, and its is amusing for me to see that not only this concept is not something ultra new but, There are RU-vid videos like this uploaded 11 years ago and the guy in this video is saying that he had been working in the domain for 12 years!! That means the concept of Neuromarketing is atleast 2.5 decades old and was invented somewhere around late 90s/2000.
Truly this ranks as among the most interesting and meaningful TED talks. Although I understand the brilliance of biological and psychological research demonstrating the existence and verification of many different aspects of the brain, it is still very unclear as to what influence different parts have upon one another in decision making and it can vary greatly amongst different people. Some of what he states have been key components of behavioral economics yet still w/ limitations since much observations were done in a laboratory as opposed to real life decisions. One thing I totally agree as far as applying neuroscience to marketing along w/ the powerful examples at the end is that marketing definitely must take many more things into consideration and become more than traditional methods which many companies have been overly relying upon.
+LA Walker It most definitely was. And I believe we are only getting started with research in this area as the brain is simply an area which can't be totally studied and with many studies being contradictory.
Hi John Kim - Yes we truly are just getting into the brain's abilities, with so much more to learn, so much research on this stuff needs to be done, but the how is the problem. Some great shows on the brain yesterday on NatGeo, it is fascinating!
8:06 It depends, if the question is which is darker in terms of pigments then they are both the same else A could be a shade of grey and B would be darker since a shadow has fallen on it.
+Brendon Walton If you really think about it, that is absolutely true. They both appeal to the same aspects psychologically, center around trying to gain lifetime followers, attempt at establishing communities of like-minded people, etc.
Benefits of Lyon English Toastmasters: Improve public speaking, Obtain self-confidence, Gain competitive advantage, Maximize your potential, Build leadership skills and Develop networking.
So, how is this different from psychoanalysis? Which has been used in marketing since the 1930s btw. Oh, it isn't. The only difference is they use expensive labs.
He is not saying that it is different from psycho-analysis. He is saying that with new methods they have found new ways to influence people. They have gained insights that can be put to use.
Not true. They have found a new way to explain how marketing works (which is very similar to old explanations). What are the new ways of influencing people developed through this work?
+Bonnie House It's definitely true his examples are used in behavioral economics. But I think we do need to further address whether many of these experimental findings are enough evidence to warrant such as universal among humans when all humans are different and how much exact influence each part of brain has upon one another.
A lot of what we know today is restricted to knowing just the outcome of certain inputs. The next big leap is coming to understand why these things happen.
Dr Kahneman called the reptilian or primal brain system 1 and he received the nobel prize in 2002 for demonstrating that " System 1 still wins today". Then in 2017 Richard Thaler (also nobel prize wiiner and former student of Kahneman) further demonstrated the ole of system 1 in decision making. So indeed there is plenty of scientific proofs!
Hi guys, any suggestions for good neuromarketing courses online? There's a course called "Neuromarketing Mastermind" on Udemy heard a lot of good things about it, but not sure myself. Looking something advanced.
