You know what else is rare? My toe nails. Can only get them in one place in the world and that place is constantly moving. Selling them for $50 a clip.
They are referring to those fancy chocoate shops that display chocolate below a glass pane like they do for icecream and cakes. People pick what they want and they fit every type of chocolate thats picked into a box and people take that home. Those chocolates are almost always hand made with special fillings inside or decorated with fancy food colouring.
@@aishwaryarosarin8612 the shops I'm used to seeing sells bonbons alongside truffles and thin chocolate bars. So I think of them as chocolate stores. Nowadays, they have been adopting different marketing practices and I see them selling ice-cream coated in chocolate, or chocolate themed drinks.
@@vegannigeria9218 cocoa farmers averagely get paid £1.4k-2.8k annually. They earn average £0.36-0.60 a day which is supposed to feed more than 6 people. What google says🤷🏻♀️
This isn’t about huge profits. If you are mad about that blame large corporations like Cadbury.. This is about saving the species. The producers are working with the farmers and conservation groups to save the Nacional species. There are some fascinating articles about the process.
Right on JewerlsVIew. And the uneducated poor who find money in life, they buy what is sold for a high price and only known for a high price, just like Apple XR iphone, or a Rolls Royce car.. it is priced high, which makes it the only reason talking about it. These type of things are what in economics is called a (Veblen Goods economics)
That's how business works🤷♂️. The farmers are important yes, but they don't have the same overhead as this company. If your crop fails you maybe effect 6 people. If that company makes less money then it should, it can't pay rent on buildings, can't maintain the expensive machinery, can't pay for advertisements etc. The company has a lot more on the table than the farmer. Would it be nice if farmers got paid more? Yes. Is it realistic for then to get paid a lot? No. That's how business works, under capitalism, socialism, or communism. All have flaws, and none can pay the farmer as much as you wish they could. It is what it is...
@@eldritchomen You're not listening are you. The company has to pay for more than just rent. If you think the company doesn't deserve to pay rent because it doesn't pay the farmers enough. You're naive. If that company fails, it will not just effect 6 people. It will affect thousands, will put the company into large debt, and will leave the farmers without someone to sell to. Does that sound better than their current situation? The company NEEDS to make extra money as a buffer in case something goes wrong. If batches of that chocolate don't turn out right they'll be working at a HUGE loss. Which will affect not only the company but the farmer aswell. Use ur head bozo
@@ezechieldzimeyor4541 He didn't even mention paying them LOTS. Just a livable wage. Also, if a company fails just because it has to pay livable wages, then they have 0 reason to be operational since they clearly only operate on exploitation. Even then, farmers can find new buyers. This also does not have much standing of the company makes VERY large profits which would allow them to afford to not exploit poor farmers (I especially hate this practice in the tech industry exploiting cheap asian labor)
@@Ninja_Bryden Alright, simple enough. If you don't like it, change it. Remember seeing these two western brothers who thought wool farmers were getting paid enough in the middle east( if I recall correctly). So they set out to make a company that sells their wool, while also paying the farmers much more. The owners and farmers are all friends and everyone is happy. Only issue is each sweater is $120+. It's hard to base a company of being compassionate, they managed to do it. Lots of people act as if those two brothers are what the world needs more of. So I say go do the same, start your own company and pay the farmers a livable wage. I'm not sure you'll find the success those two brothers did. But at least you can say you tried🥂
Cheria it’s not that they seemed underwhelmed, they went it with wrong expectations. They assumed it would have fruity notes and be kind of sour (this sounds weird but if you’ve had cacao Barry 64% Guayaquil, like that) but this tree doesn’t produce that type of flavour.
I agree the monetary cost of an item is out weighed by the person and it doesn’t matter if they are average or billionaire, everyone is unique so the comparison may not be very valid. It is more about refinement and the things a person is exposed to in life. I am not a billionaire and I would never consider myself average; however, I’m ordering 2 so I can experience it for myself.
@@michellikelly5455 I had it and I tasted nothing complex or anything. I'm pretty sure that my taste buds aren't broken. I can differentiate between good wine and average wine. For me, you better spend the 450 bucks for Wagyu A5 beef. That's legit, compared to a overly expressed chocolate bars.
@@gold9994 Different Value I guess 1 is you tasting years worth of effort while the other one is mass produced and made for social expectation of what a chocolate should taste like, that doesn't mean the one that take years to make is better tho I think it's more of sentimental thing for people who haven't tasted that kind of choco in years since u know said in the vid it's almost instinct or just just curiosity... Preference
@@gold9994 Different Value I guess 1 is you tasting years worth of effort while the other one is mass produced and made for social expectation of what a chocolate should taste like, that doesn't mean the one that take years to make is better or tastier tho I think it's more of sentimental thing for people who haven't tasted that kind of choco in years since u know said in the vid it's almost instinct or just simply curiosity... Preference
They are working on saving the tree species by propagating the seeds but to not be a hybrid tree they must also be pollinated by a Nacional tree. It takes years for the tree to mature and in the mean time they are working with the farmers and conservation groups to save the species.
@@3daysandotherlies776 yeah, but it's not a particulary hard to grow or anything else. Wasabi and Truffle are another story because of the extreme growth condition.
The world's experts in cacao cultivation and varieties is CATIE where they have the world's biggest cacao repository. It is located in Turrialba, Costa Rica. There is a master's thesis from a CATIE student on how cacao growers can avoid exploitation and receive their fair share of the final chocolate sales by processing cacao from tree to bar/bonbon.
Reasonable. Fermented, stored a year then stored again 5 years. If im a business man this will hemorrhage alot of missed profit for that duration. Like caviar where they have to wait a decade to mature 1 sturgeon to make a $100k. Caviar batch
There doesn’t seem to be a reason for the 5 year ageing, like if it takes that long to mix the flavours through and remove the “off” flavours then it’s not really that high quality
I would like to see their reactions if they didn't know which was the expensive one or the cheap one. People's judgements get clouded when they're amazed of the background history or the price
Fun fact: The word "chocolate" comes from the word "xocolatl" in Nahuatl. The Mexica believed that cacao seeds were the gift of Quetzalcoatl, the god of wisdom.
And it is native too SOUTH AMERICA!!!! WE, SOUTH AMERICANS, CULTIVATED IT!!! WE SOUTH AMERICANS DOMESTICATED IT!!!! Mexico, The Atzec, The Mayans, The Olmecs, would have no Choloclate if not for us, SOUTH AMERICANS! Choloclate is our crop, not Mexico! Mexico got through trade, yet they get all the credit we, SOUTH AMERICANS like always get NOTHING!
@@Torpito0 do your studies. Huancavilcas, Puna and a lot of tribes from current coastal Ecuador had intensive trade with mesoamerican peoples, via sea routes. It's something already heavily investigated and published that seeing this question made my rise one eyebrow from the sheer ignorance showed by you on this subject.
@@akapilka I was just sharing a fun fact? I know in other indigenous tribes they have other names for it & also have used it for many uses. I am aware it wasn't specifically in Mexico cacao was discovered but wide spread through the America's
@Harrison Tran I'm trying to say that it is probably a rip off for the average person, but not for chocolate enthusiasts who are willing to pay for it.
You got hundreds of these bars? There are only 150 of them to begin with. Oh, you mean you got hundreds of those trees? How do you know they are the same variety?
Hundreds of trees isn’t a lot, especially to fight a parasite in terms of genetic diversity. We used to have chestnuts so plentifully, nearly 1 in four trees in North America was a chestnut, making quality wood and food so plentiful in the form of nuts, they were culturally iconic and emblematic of one region on earth and that was North America before a Diseased Chinese chestnut tree decimated them to the point of near extinction. If what he says is true and it is distinct and it was actually sought after for its particular qualities and this isn’t some hipster scam, The bars would be worth it but I’d also tell him to start investing in genetic diversity research or else it’s pretty much going to become extinct the moment somebody plants a certain tree with a certain disease their... but it really wouldn’t shock me if it was just a scam.
Dude who cares 😂😂😂 it’s just marketing at the end of the day. People would not tell a difference if any other chocolate had the same “brand experience”. It’s all on the sales pitch
I had the impression it was too subtle and they were afraid to say it. Borderline bland. And that’s not totally surprising as cacao flavor is volatile and this chocolate ages for 6 years. You can buy chocolate that’s probably much better than this one for less than 10 dollars.
I find it incredible that the chocolate expert spent so much time talking about the experience and packaging rather than the chocolate and the taste itself.
Overpriced or not the farmes never get the salary they really reserve for their work, all the money goes straight to multinational companies and the Land owners, it doesn't matter if it is cacao, sugar, soy or crop.
There is some amazing market chocolate out there. My favourite by far are the Mexican style chocolates. Such powerful and complex flavours with a much different texture.
@@yumiko523 you really have zero idea how Cocoa beans are farmed do you? Most of the times the farmers don’t even know what westerners do with the beans. We’re talking about people who make .60 cents a day only to have the product they made be sold for nearly 500 dollars, more then 500 times what they’re paid daily
They are working very hard to do so, but it isn’t just about propagating the seeds. They need to also be pollinated by a Nacional tree. There are some articles on it. It’s a fascinating read.
Chocolate is chocolate is chocolate. My uneducated low society taste buds cannot differentiate them. I’ll spend $5 on a bar to make hot chocolate ($10 if I’m feeling fancy) and save the other $440, thank you very much!
I just want to say, I was lucky enough to get this for my birthday today, and Oh. My. God. Words can't describe the feeling. The taste, is something you wouldn't expect from a chocolate bar, and it really captures the work that was put in to it. If anyone gets the chance to try this, you won't be disappointed.
Wahaha ik you buy cheaper chocola you can het the same feelings. You Will be sorry hen you spend so much money and find out you have could have the same sensation for much cheaper. I have seen experts taste this and they agree with me, only the rich and fools pay for this
In addition, there is a whole project for the protection of the environment and honest trade behind it, and Ecuadorian chocolate is one of the best in the world
Me, someone living in a third world country, hissing at people like you for being ignorant about things. Just because it seems overpriced doesn't mean it's bad in every way, to call something disfunctional and bad just because it's overpriced is dumb. You never tasted it, and likely never will because of that mindset. So you'll go ahead and rag on it instead.
@@dahoodinie3950 And taste is different to other people, for someone who isn't a person specializing in food that can't differentiate tastes, it's gonna be just the same as others. There's also preference, some people like other tastes better, some dont. And the main part of kit kat is the wafer anyway.
One thing any business major should remember is it is not the seller that determines the price of something. It is the buyer. If the buyer thinks he's getting sufficient value for what he's paying, then it's worth it to him to buy it. I just got back from Ecuador. I went to two plantations and sampled their chocolates. One was a Republica de Cacoa. They had the best chocolate I've ever tasted. I learned a lot from this video, though. I never knew there was such a thing as the arbol nacional.
Visited ecuador and got a bar of dark chocolate from “Cacao Nacional” for 10 bucks(its really good) on a farm with a visitor store, these guys are ripping them off
Including the bean with the bar is a really nice touch. It gives the consumer something to display, and if people are paying so much due to the rarity of the tree, that's really what they want. Also depending on their geographic location, maybe they can make their own.
Just letting folks know that you can get these bars for as "little" as $33 CAD or $72 CAD for their "cask aged" bars per their "Signature" line that they released about a year ago. That's definitely still quite more than the price for a bar of Amedei Porcelana, but my point is that the hype from the past few years was for a price figure that probably primarily comprised the cost of the _packaging_ and presentation. Anyways, I guess it may have indeed been an effective marketing strategy to have made people conflate the price of the chocolate itself with that of the presentation, then to surprise them with the ability to get the same bar sans frills for a "fraction" of the price. So if you paid $270 for the bar with collectable handcrafted box, you would probably be happy knowing that you don't have to pay as much to experience the bar again. As for this $450 price tag, perhaps in addition to more frills added to the _presentation_ , maybe these bars also use some of their rarer beans that you won't find in their Signature line.
