After a long time coming ITV4 launched at 7pm, it was the first ITV channel to get the new ITV corporate logo, about 2 months before the other ITV channels did. The station displaced the evening hours of ITV News on DTT, at this time ITV4 was only broadcasting from 6pm to 6am. As of Monday 7th June 2010, ITV4 will operate a full 24hr schedule, displacing GMTV2.
Jim Rosenthal was the first presenter on the channel, and the match was Real Betis Vs Chelsea. I do remember it got about 1 million in the ratings.
2 окт 2024