iXS - Trigger FF Campaign 

CHALLENGE
The new trigger helmet from iXS is technologically the lightest and most stable helmet in its class. Combining this with the iXS bike racing history was both, a simple and complex task.
WHAT WE DID
Flashback experiences are the core of the image films with the three drivers Geoff Gulevich, Adrien Loron and Laura Brethauer from the iXS driver team. Dirt flies around the drivers in slow motion, experiencing their flashback moments from their races as they try on the helmet. Speed and high-tech alternate again and again.
The fashion catalog shots and dirty-beauty shots were also shot in the Racerfish studio. Last as a reinterpretation of authentic sports with high tech and aesthetics - let's get dirty.
IXS: ixs.com/ch/bike/
Racerfish: racerfish.com/...
100% Racerfish Production