J. Cole APOLOGIZES to Kendrick Lamar!? 

Reaction to the Video - 1:27 Thoughts On The Apology - 5:34 Cole Still In His Prime? - 12:08 How Is Cole Ranked Moving Forward? - 14:36 Hip Hop Responds - 16:13 Will Cole Address This On A Song? - 18:01 What Will Drake Do? - 18:34 Does Kendrick Double Down? - 19:39

Kendrick: “ITS BIG ME” Cole: “You right big bro”

Prince saying “I thought he was about to play a Kendrick song” had me crying lmaooo imagine he played ‘Alright’ after that speech and rapped that song word for word 💀💀

J Cole apologize and realized he was conflicted misusing his influence, abusing his power full of resentment, a resentment that turned into a deep depression.

Coming back to this after Family Matters and meet the grahams. Cole made the right move.

Cole fans were fighting for their life and now he pulls the weakest possible move 😭

I warned my coworkers about K-Dot. They were in their Cole bag heavy. I’m at work now and it’s crickets from them. 🤷🏾‍♂️🤷🏾‍♂️

This what j cole meant by might delete later 😭

People were wondering if he was gonna go the full diss track route, subliminals, or nothing at all; and Cole somehow found the secret fourth option that gave the worst ending lmao

my chin is out is very crazy 😭

I’m so disappointed bro. I did not expect him to cook Kendrick either. I JUST WANTED THIS MF TO AT LEAST TRY TO HOLD HIS OWN smfh

"I remember you was conflicted, misusing your influence..." "I was gonna kill a couple rappers, but they did it to themselves.." "Funny how one verse can fuck up the game.." Kendrick's words are aging like fine wine, not sure if I can say that about Cole anymore

Then stop saying you’re the “UNO” if you fold to anybody who wants the crown.

coming back here after what's gone down with kendrick and drake... hindsight 20/20 go crazy 😭

Cole let Nas,rap,his label,his locs,everybody down,shit is terrible rn

After Meet The Grahams and They Not Like Us, I bet y’all get the apology now.

How can I ever argue J Cole #1 after this 😭

the disappointment on darae's face is killing me😂😂😂😂😂😂

Coming back to this now it makes a lot more sense that Cole made this move in my opinion.

Hip-hop is like boxing. You can respect your opponent all you want, but you still have to hit em. If you don't have the stomach for it, play another sport. You can be the best at many parts of hip-hop. You can be the fastest, most creative, but to be the best you have to be willing to battle. Otherwise, you're just the best at hitting the punching bag, but not the best in the game. Cole thought he was practicing for the title, but Kendrick forced him to realize he just liked to exercise.

No way he got a crowd full of Cole fans to say they love Kendrick at that moment in time 🤣

"I won't let you quit yet" Kung Fu Kenny LOL

Y'all are my favorite reaction channel, everytime idk the context of something, I just come here and everything is crystal clear, vibevilla ftw 💪✨

KENDRICK PREDICTED THIS: "You niggas fear me like y'all fear God You sound frantic, I hear panic in your voice Just know the mechanics of making your choice and writin' your bars Before you poke out your chest, loosen your bra Before you step out of line and dance with the star I could never end a career if it never start" Untitled 07

J Cole made the best move as we look back now hmmm woah

“I remember you was conflicted…”

Some lyrics on the The Heart part 4 aged well

No love lost for Cole, but the respect is a different story...

Kdot had JCole talking to God, as if God gives a fuck about a rap battle. That’s all it was, a rap battle 😂😂😂😂

Lmao darae couldn’t even look at the screen But fr I love Cole but you can’t be rapping about how you’re the best and no one will try you etc and then when someone finally does you do this

Cole was tossing and turning in bed like a 5year old after he dropped that. smh

You kids to get it/ understand. Cole is ahead of his time in wisdom. Not many people get it because most people don't naturally deal with anger/ego issues. When one who does works on finding a way past part of their life and momentarily relapses, they remember why they left it behind. It takes maturity, wisdom, and balls to do what he did. In a current world filled with hate, he chose to walk the path less chosen. Respect

He should never rap about being the best no more

Yall discuss all the nuances and details like no one else. And you keep it 100% honest with your personal opinions. Fully agree on J Cole making the mistake by going aggro energy lately and then suddenly turning soft. Now how does it impact his next project and our perception of it if/when it’s aggro energy? Great discussion starter. Loved listening and watching. Vibe Villa!

The only Switch Cole brought was a Nintendo, he played himself

All of cole's bars are in question now. Honestly so disappointed. I fw cole, but if you're not the type of person that deals with confrontation well then just stay out the way in the first place. "I take your favorite major rapper, left him independent Cryin' in the corner 'Cause I ain't into sorta kinda, dissin' niggas I'm borderline addicted to slaughter Line up niggas in order Of who you think can really fuck with me most Then I tuck the heat close, if he don't duck then he ghost" None of this hits the same anymore. We'll listen, but we not believing none of this goat rapper talk anymore. SMH

3 weeks later...

Wild turn of events. Doesn’t surprise me too much tho. I felt like Cole heart wasn’t in that diss track and he probably didn’t believe the majority of what he was saying

KDOT 2-0 ONE DOWN ONE TO GO

i mean next album is called the fall off.

The man has been rapping about being great/the best for years now and warning other rappers not to come at him. I understand why he didn’t want to respond in the first place but if that were the case he just shouldn’t have responded. Getting peer pressured into responding when he didn’t want to then apologizing 2 days later gives me so much secondhand embarrassment. A lot of his music will never hit the same anymore. This is Chance The Big Day level of embarrassing

"first time I was tested". And he folders in 48 hours...

I get what Cole saying but nah man. I still can't believe it. This shit a sport, there was NEVER gonna be BLOOD between Kdot and Cole. Kdot must be mad too, dude been seeking competition since Control but nobody wanna play lol

I've been a Cole fan for so many years, seeing him develop and smoke everyone for the past years felt amazing, like look thats MY favorite rapper. I BELIEVED this dude was ready for the smoke so when i heard might delete later i was pumped "ok, kendrick was going at drake and cole was collateral dmg so thats why he just doing a warning" is what I told myself. Then this... I'm done, i'm fkn beyond dissapointed in Cole.

Cole took ‘Might Delete Later’ to a whole other level 💀😂

As a Kendrick fan ,nothing is more satisfying than this 😂😂😂

Depending on how Kendrick takes this apology. This might be the lead up to the collab we all wanted. And they can challenge each others pen on a project. That's my hope 🙏

Probably cutural difference, but i honestly respect Cole for being true to himself even knowing that he gonna get hate for it.

Can’t get Over The Guy in The Crowd Saying “ We Still Do “. 😂😂😂😂

DRAKE WOULD FUCKING NEVER… win, lose or draw.

I see they put Kendrick on the wall 💪🔥🔥🔥

Now l’ve seen it all Benzino crying on one hand and now Mr Nice Watch clocking out oh lawd

Folded under absolutely zero pressure 😂

I love how passionate you guys are over this. It's like it was personal to you.

Been a kendrick and cole fan forever and watching cole with the hunger getting better and better over the past 5 years and then to just throw it all away by folding like this is just brutal.

Hahahahahahha K dot really is that dog. He’s gonna do it!

We told Cole fans this battling shit is gonna be new to him and they still pretend he’s LIKE THAT. Fast forward to him releasing the most boring diss of all time and now to this lmao. it went from " it’s only a warning shot " to " shoutout to Cole for being the bigger person " real fast lol

Kendrick on the Heart IV, April 1st, 2017 “ y’all got til April 7th to get y’all shit together” 😅

Your Channel is Fire, I just discovered it & have subscribed!

Cole fans when he responded: 👏👏😎 Cole fans when he apologized: 🤬😓

Cant believe I was on the right side of history 😌 Let it be known, Cole can never be considered the GOAT after this. Imagine if Bron in the finals went "I forfeit, because I cannot compete in this sport to beat my opponent even though I called myself the GOAT". Nahhhh. Imagine if Tom Brady forfeited. Nahhhhh. I have the utmost respect for Cole as a person but as a rapper, he aint ever gonna be on top again.

React to The heart part 4 - Kendrick Lamar, after the J cole diss and apology, it hits different. And remember the date that J cole apologized (April 7th) while watching.

Yooooo, you used to be rapping in the car during the whole album reviews, you the shit!❤ I know you're never going to see this but I thought you were both Vibe Villa listening to whole albums in the car thooo, I'm not sure where are the other guy went but ik you're that guy with the beard I listend to years ago, I'm pretty sure you are. that's been a while! Ayyyyyyyyyyyy, can't believe you're still out here doing that shit, appreciate you for the culture and the music!! love the shit that's happening right now! It's about to get wild and for some reason after some of these references I think Slim Shady is about to get involved because there's an album coming up soon and it's not out yet so there might be some bullshit about to add to this mix of bullshit. I'm just waiting for it

As a Jcole fan, I understand you guys, you can’t be talking like that for the last four years and do this, man got me in my feelings yesterday, like he sold us dream the last four years, I’m still his fan regardless.

I'm just glad to see you guys kept your word . And put Kendrick on the wall as well. #Kung Fu Kenny #Kdot✊🏾

I feel like J Cole is the only 'big' rapper who can hang with K dot. I just don't understand why he's apologizing.. just battle it out, you can't go on tracks and call yourself the goat - Then backtrack and apologize, after a weak diss when WE KNOW he can hang with K dot.. Lost for words FR..

Dude, yall channel is 2nd to none! This video is an all time classic!! 😂😂😂

yeah this shit had me bewildered dawg i cant believe he said that shit. undeniably you cant listen to him say hes the best on all these tracks and feel the same way at all. craziest part is he KNOWS kendrick is still going to respond and he tried to get infront of it. optics is terrible

JCOLE'S DISAPPOINTED FANS ALL OVER THE F*****G WORLD HE LEGIT RUINED MY MORNING IMMEDIATELY I SAW THE VIDEO I ALMOST CRIED AND THEN I THOUGHT OF YOU GUYS BRUHHHHHH I WAS AND I AM STILL PISSED OFF!! TWITTER HAS EVERYONE CALLING ONE PF MY FAVORITES A CHICKEN ARRGGHHHH IM SO MAD!!!

Cole really built up some of the biggest underdog hype of all time. Never been so disappointed in someone I'll never meet 💀

Here for the drizzy reaction, come on dudes

i am die hard kdot fan and i was all up for the future tracks. but i feel cole and what he is saying losing peace and feel like not in alignment...i relate to that. ❤

Y'all need to relisten to the Heart pt 4 that shit is prophetic now 😂

Imma need that drake diss reaction pronto!

Fans: Aight if this what we doin', this what we doin' J Cole: THIS NOT WHAT WE DOIN' THO'

I was waiting for this

Just when I thought hip hop was gonna go back to the essence of penmanship and bars and showing and competing for who’s the best mc lyrically You got j Cole apologizing for being a rapper 😂😂😂😂😂😂😂😂😂😂 You can take my hip hop card

You can NEVER APOLOGIZE in a Rap Beef, you gotta just go until you either Win or take an L & then just hold that L or W! An Apology is WORSE than an L, what is this unnecessary Fear of something more happening?! Ain't nothing going to happen! ALSO not only are Beefs so important & integral to Rap. The Genesis of Rap itself was built on BEEFs & going back & forth is what made Hip-Hop, it further propels the Artists & makes Rap more exciting! It is an Art form at the end of the day & sharpens the Artists & their craft, when they know they are under the pressure of time & millions of people dissecting their each response..... It's a significant moment when we get to all find out whether our fav artist can handle the fire, can handle the pressure, pressure makes diamonds, even the greats can fall, can fold…so to deprive us of this BY just bowing out is a MASSIVE Let-down! So Yeah… I just don't understand the unwarranted fear of something more.....basically it's a total b1tch move that has been perceived as worse than an L & will affect his career Significantly! He has Instantly lost my respect & I can guarantee you A LOT of other people's respect! TRUST ME!

Knew y’all would come through with some good stuff. Keep doing your thing.

GOAT reaction channel fr keep it up guys

"Drake would never" *Few days later* "Yeah guys I'm with Cole on this one"

"I know Prince will have some to say, I have-" *flips pages disappointed" I was dying on this lmao

Yall breakdown shit so well for me this my favorite reaction channel

love this video ... completely agree with y'all

Kendrick just gon have to beat him til the hulk unwillingly comes out of him in self defense mode. You're going to redeem yourself, whether you like it or not Cole

need that Drake reaction rn

Had to sub yall kept it real

I’m a cole fan and this shit is so embarrassing he let us down man, hard to defend this he basically knocked himself out the big 3 conversation and he’s the one who’s always talking about it lmao smh

you guys said it all. as a cole fan, i was so excited when he dropped 7 min drill. yes people can rightfully question some of what he was saying but after all the time of him talking smack with such a believable tone i was excited for him to finally show it against the best. him putting his chin out is hurtful to watch. the end when you guys were talking about kendrick and drake not letting him do that to himself was fucking hilarious though, so thank you for that

great video and great take agree with everything here.

yall are so damn good man 100% best reactors erver

He was gassed up by his homies to drop this track and he said some things that he didn't truly believe. I'm sure he still thinks he's the best rapper and he can out rap Kendrick, but it seems he would rather try to out rap Kendrick on a track with him in a competitive spirit instead of direct disses especially when that's his mans. It always felt that way from the shots from Kendrick to Cole on Like That too. For Kendrick, it was competitive with Cole, but it was more personal with Drake. Cole shouldn't have dropped the diss track to begin with, or at least not come at it that way by attacking his discography and shit when he doesn't even truly believe what he said on that track. He should've just let his pen speak for itself and just try to out bar him. This shit sucks for all of us that wanted to see them both go at it competitively fr. Mick Jenkins had probably the best takes on this on his Twitter.

Bro we don’t want a war between Kendrick and Cole. Never did. There’s not enough static there to feul a real beef. We want a joint project! We been so desperate for them to interact musically and artistically that ppl clinged to the idea of a battle but in reality we want them to collab

Saw other reactions for drake and ross. Waiting on yall 😂

😂😂😂😂😂 Historic Moment. KENDRICK GANG 🔥🔥🔥

The heart pt 4, 2017: "Ya'll got till april the 7th to get yall shit together" This man Kendrick is a prophet lmao. Bro had to apologize ☠️

"I remember you was conflicted Misusing your influence Sometimes I did the same Abusing my power, full of resentment Resentment that turned into a deep depression Found myself screaming in the hotel room I didn't wanna self destruct The evils of Lucy was all around me So I went running for answers Until I came home

Real talk there was only one real line that kinda took a shot at J. Cole, I think because it wasn't that deep he felt like he didn't need to do a whole track to try and diss KDot. I respect J for even getting in front of everyone to squash it. J Cole still one of the best in my opinion but KDot on another level, lyrically. Much love VibeVilla !!

“Ok let’s get it up it’s time for him to prove that he’s a problem” 😂…he folded.

Where tf y’all at