Any question arising when looking at the map of life Thought - past - limitation - division means that you are rushing to the same thing in different garbs. Examples follow : There's a term used by startups .. 'Do the diligence ' . Its bs actually. We rely on peer reviews . We rely on ratings when we buy online. We rely on likes to choose which video to watch. Then there are those clever people who say 'choose your own battle' . We do background checks , we do all sorts of foolish things but all employng thought and yet more and more people are getting duped scammed by businesses or gurus every passing day