[Japanese Ads] LOTTE, Rice cake with ice cream「yukimi daifuku」TVCF 

More or less. According to Wikipedia, Yukimi Daifuku is basically vanilla ice ,milk wrapped in a layer of mochi to give it that stretching texture. In terms of hanami/cherry blossom viewing season, there's also a strawberry variant of it besides the strawberry kind.

Uh in short yes it is and I am aware I’m terribly late in answering this.

What does that mean “ me cm “ ?

You me is a department store in japan

I went the homepage and find their CMs. Thank you for your idea !