Remember this one???
The Jason Alexander McDonald's McDLT commercial from 1985 is a memorable advertisement featuring the actor and comedian before his fame on the hit TV show "Seinfeld." The commercial promoted the McDLT, a now-discontinued hamburger sandwich that McDonald's introduced in the mid-1980s.
The concept behind the McDLT was to keep the hot and cold ingredients separate until the sandwich was assembled. The commercial capitalized on this unique packaging by highlighting the freshness and appeal of the McDLT. Jason Alexander played the role of a customer who is enthusiastic about the burger and sings a jingle to express his love for the McDLT.
The jingle featured the catchy line: "Keep the hot side hot, and the cool side cool." In the commercial, Alexander passionately sings this jingle while showcasing the McDLT's dual-sided container, which kept the hot beef patty, cheese, and bottom bun separate from the crisp lettuce, tomato, and top bun until the customer assembled the burger.
The commercial emphasized the freshness and quality of the McDLT, with Alexander's energetic performance adding to the excitement. The McDLT was presented as a delicious and satisfying option for customers who desired a burger with distinct temperature contrasts.
While the McDLT was initially successful, it faced criticism due to its use of a polystyrene container, which was considered environmentally unfriendly. McDonald's discontinued the McDLT in the early 1990s, and it has since become a nostalgic reminder of fast-food offerings from that era.
Copyright Disclaimer: All of the copyrighted commercials in this video fall under the Fair Use Doctrine and are only being used as supplemental content that is discussed for educational purposes.
29 сен 2024
