Jeff Staple Breaks Down Nike x Pigeon Dunk, Streetwear Culture & His Top 5 Sneakers | GQ

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"Let me get this straight. You design the FADER, you write, you're a sneakerhead, and you have this brand called Staple that is catching fire in New York?" Starting out as a graphic designer, Jeff Staple asked around the front of Japanese sneaker shops in order to get in front of Marcus Tayui of Nike in the 90s. From that first fateful meeting to sparking a Lower East Side sneaker "riot" when the Nike x Staple Pigeon Dunk was released, the designer takes us through the birth of resell culture he saw burgeoning in Tokyo and Hong Kong, the evolution of the Pigeon Dunk, and reveals his top five sneakers of all time.
Director: Josh Jun
Director of Photography: Brad Wickham
Editor(s): Gerard Zarra
Celebrity Talent: Jeff Staple
Executive Producer: Traci Oshiro
Producer: Jean-Luc Lukunku
Associate Producer: Camille Ramos
Line Producer: Jen Santos
Production Manager: James Pipitone
Production Coordinator: Jamal Colvin
Camera Operator: Devan Davies
Audio: Sean Paulsen
Production Assistant(s): Griffin Garnett
Associate Director of Post Production: Jarrod Bruner
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Ben Harowitz
00:00 Jeff Staple's Life in Sneakers
00:28 Sneaker Journey
01:18 Building a Brand
03:10 FADER Magazine and Nike Japan
05:21 Pigeon Dunk
06:48 Sneaker Riot
08:43 Top 5 Sneakers
08:50 Nike Jeff Staple x Dunk Low Pro SB Pigeon
09:22 Nike Jeff Staple x Dunk Low Pro SB Panda Pigeon
10:22 Nike Dunk Low Premium Nordic Pack
11:05 Nike Considered Chukka Boot
12:06 Air Jordan 3 Black Cement 2018
13:10 Narrow It Down...
13:55 Not Just Sneakers
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2 июл 2024

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Комментарии : 109

@AS-fd9jc Год назад

Jeff Staple changed the game... that one shoe started the whole sneaker reselling hype/craze

@citrusbitrus Год назад

"There were no kids that looked like me" That hit hard. Kudos for not letting that hold you back. Keep giving those behind you something to look forward to. ✨️

@cyberal23 Год назад

Well deserved respect, can’t believe they took this long to feature a OG streetwear legend like Jeff.

@Dantega415 Год назад

A goated video that needed to happen. Much love to the man behind the pigeon, appreciate everything you’ve done for the community 💯🙏🏽

@gregoryklein7323 Год назад

When I was working on And1's creative in 2005 Jeff Staple came in and worked on the creative with us, he was way ahead of his time in regards to his footwear knowledge. Him and Bobbito Garcia know sneakers!

@donovanvelez7469 Год назад

I'm loving this recent Jeff Staple spotlight 💯

@leonidasrozon2201 Год назад

As a former New Yorker resident, I’ve been wanting a staple pigeon dunk it’s like a grail I may never be able to get.

@alejandroramirez4470 Год назад

Before I knew the guy, I knew only the dunk that still is loved. He was on Full size run last week and knowing more about his rise through this video is inspiring.

@yolothatrolo3577 Год назад

I once knew a kid who had sold a pair of his black pigeon dunks for like $300. Lol

@DoJoStan Год назад

Oh no LOL.

@cupmanwun9984 Год назад

@jdfromda80s Год назад

🧢, you just tryna get top comment lol. JK JK

@likeanantelope1842 Год назад

They never dropped anywhere near that. Did he skate a bunch of holes through them?

@yolothatrolo3577 Год назад

@@likeanantelope1842 it was the black pigeon pair and this was in 2017/2018 he got utterly ripped off

@danielg.1365 Год назад

Wow, amazing list and interview!

@davnguyen7880 Год назад

he shouldve mentioned the warren lotas incident ! im curious to hear his side

@giff74 Год назад

I've followed his shoes for a long time, but never been close to owning any. I still love his self made story and how he still sounds like a real sneakerhead!!!

@jasper-hc1pw Год назад

The Puma s you can pick up for a couple buks

@giff74 Год назад

@@jasper-hc1pw I appreciate the heads up, but one of the few luxuries I've been able to afford in life is rocking Nike footwear product. Just not the really expensive ones LOL

@kevintong5872 Год назад

Dude this is so inspiring!

@EmilTheoneandonly Год назад

so crazy, love it!!

@alessio4761 Год назад

This kinda inspired me more than most of the Ted talks

@amirimranz Год назад

This video was legendary. Thank you GQ

@dankjank1236 Год назад

This series is so sick!

@cpkay33 Год назад

Great interview.

@IH8AI Год назад

This was a really cool interview

@thtboiilit Год назад

Truly inspirational 🙏🏽

@laurameakin Год назад

Loved this video and have immediately gone and bought his book!

@jordanleban8312 Год назад

This vid just makes me 😊…also the fact that he went with black cements for the reason he did…love it 👍🏼👍🏼👍🏼

@ronrondrewthat Год назад

Knew that’s why I love & rock Staple! Tennis 🎾, Sampras & Chang were my idols growing up and playing.

@C.J..1992 Год назад

Mine is the Supreme Black Cement SB Dunk, a mix of his 2 favorites

@Fabo100 Год назад

90’s tennis was amazing especially for the U.S. miss those days! Loved Chang, Agassi, and Pete Sampras was my favorite

@gothamgalleria Год назад

NYC streetwear legend. Thx Jeff

@BoondockGore Год назад

Never seen these in person ever and I seen some classics in the wild growing up in Santa Barbara County and hitting the strip a lot.

@jayratjayrat Год назад

Wish this interview was way longer

@ASVP5 Год назад

I remember when the city series were around 1000-3000. And they were the only shoes really commending that 1000+ price tag.

@VFRVxMVB Год назад

Good Job GQ - good Job Jeff!

@heddy1546 Год назад

Such a great amazing story

@leomcgrail863 Год назад

Jeff seems so passionate about the culture and his business props to him for keeping it real for New York!

@justmatt9296 Год назад

The video we didnt know we needed.

@ssways Год назад

What a legend

@svrzic5498 Год назад

Legend

@Klaudes Год назад

Amazing guy

@mellow-jello Год назад

Got to agree, I have my Georgetown AJ 3, is my grail.

@Censoredbaggah Год назад

Wow never heard this story before...

@no40 5 месяцев назад

Disappointed that him and Nike did not want to re-release the pigeon dunks. There are people that truly want to enjoy and wear those sneakers instead letting them sit just so that they could potentially resell as high as possible.

@1hundredz Год назад

I remember making the line for them back in 05. And gave up halfway down the line. Didn’t know they were gonna sky rocketed in value. I believe they only made 500 pairs.

@puffnstuff02 Год назад

150

@Teejworld_ Год назад

I still got the staple puma fresh in a box

@markesqueda8302 Год назад

Respect

@soleplanter Год назад

never get enough pigeon talk!

@Devananta-Rafiq Год назад

That is such a clever title

@arvrinperalta Год назад

13:15-13:21 he didn’t cross out the Nike Considered lol c’mon GQ I saw that error

@itzmearavedits3046 Год назад

this guy knows his stuff

@Lrj530 Год назад

👑

@bottomfeed Год назад

Empire dunks sound crazy tho ngl

@M4NA5 Год назад

My all time favourite sneaker was and will always be Air Max 90 “Bacon”.

@alejandroserrano7755 Год назад

Same here. Such a beautiful colorway.

@Alejandro-xz9kd Год назад

ayyy shoutout jersey

@tsgrimey Год назад

When will Jeff do another dunk

@kevinwinter6298 Год назад

Is that a Kaws pigeon on the top of the clothing rack? All the way to the right

@thedeeprot Год назад

👍👍👍

@TalkTalkTalkLikeLike Год назад

Jeff you should do a Reebok collab with Michael Chang

@enegmatixerebro Год назад

Do they come in a different color? I like me some dark colors on me shoes

@sammylindsay9236 Год назад

The pigeon was a Todd Francis bite. Antihero.

@rhysrhysrhys Год назад

Crocodile Dundee had a knife, mate.

@heron-aaronbrito3179 Год назад

Wish I experienced this lol

@lucasino8 Год назад

I made an hommage to the panda pigeon with my ID dunks.

@lucasino8 Год назад

Mainly cus I'm broke

@16soccerball Год назад

Jeffs dunk is the ONLY panda dunk i acknowledge, the other can go to the garbage

@alejandroramirez4470 Год назад

makes sense too with his reasoning.

@jjdecember15 Год назад

He forgot to mention his warren lotas trash dunk

@andreshurtado9243 Год назад

Only 53k views…

@Bravonewyork Год назад

Oh lord again with this story 🥱

@chennelrep Год назад

yo they just shoes g

@holgaholic Год назад

another pigeon dunk interview

@Fivedeuce Год назад

Im tired of all the 2 disrespect they are nice there I said it better than nice

@benh.2853 Год назад

wonder when Jeff Staple would stop talking about the his pigeon dunk riot. after that his design actually kinda sucked. Hope he could bring something new. (No beef I am a big fan of him)

@billcaddelljr.217 Год назад

Slammed , Alot Salt

@jasonvegan5761 Год назад

Lol shoes aka zapatos 👟

@zohanthecspro Год назад

First!

@user-qk5ft8eo8t Год назад

@YakaLaminatov Год назад

@userlost919 Год назад

If he says "true heads" one more time smh

@josiahdavis7708 Год назад

1st or second?

@flamingice3085 Год назад

Nobody will remember you for either

@tammurray8576 Год назад

I'm not sure any leather shoe can ever really be an "eco shoe"

@andyt3343 Год назад

Doesn't look like a Staple.. more like a So

@aliali-ce3yf Год назад

I'll just never understand sneaker culture. Its fascinating, but it makes no sense to me. I barely notice what shoes other people wear................and to pay more than $50 for shoes seems ridiculous especially when they cost a few bucks to make, the rest is just upcharge. It seems like a sucker deal/speculation.

@logicoveremotion3321 Год назад

I just laugh and think NIKE would be so different if JORDAN went to another brand... the ripple trillion financial impact was ridiculous

@ryadhasanahmed5443 Год назад

Adidas wouldn't been the biggest rather than the 2nd biggest if Jordan went with Adidas after the Air Jordan 2.

@kristinchong629 Год назад

The repackaged indentured servitude. Guys. If you saw this dude on the street what would you say in your brain. As Sam sanders on his podcast obsess better.