Jerry Lorenzo's Nike Air Fear of God Collaboration, an Exclusive Look

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We went to the Nike campus in Beaverton, Oregon for an in-depth look at Jerry Lorenzo's upcoming Nike Air Fear of God collaboration. Jerry, along with two nike apparel and sneaker designers who've worked with the likes of Kevin Durant and Kyrie Irving, take us through the process of the making a new basketball sneaker that could be worn in the NBA, jackets, shorts, and more.
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Опубликовано:

26 сен 2024

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Комментарии : 360

@thesneakertifosi 3 года назад

2 years later he's going to Adidas. Time flies.

@Dthm75 5 лет назад

Then you'll make a limited amount and price point them to the point kids cant afford them to be able to get the feeling of owning first Jordans like u want them to

@BackseatJuice 5 лет назад

Good, kills resale and get them to the people who really want the shoe.

@scubawithatuba 5 лет назад

Well said. The sheep can't handle the truth.

@Andre-md1oh 5 лет назад

@@BackseatJuice that makes zero sense

@BackseatJuice 5 лет назад

André No, you are just stupid. Try reading the sentence again and think!

@gbo102386 5 лет назад

BackseatJuice how does making limited amounts kill resale 🧐? I think u need to reread the original comment.

@TheSteveniell 5 лет назад

Fear of Price! 😆

@Rebecca-sc7rd 4 года назад

Esteban Polanco lolllllll

@zerlix.4878 4 года назад

Esteban Polanco .

@millza9512 5 лет назад

the first thing he said was absolute garbage considering these shoes are going to be approximately $400, what kid is going to be able to buy this??

@markymars 5 лет назад

Lewis Miller the rich ones

@GlitchmanOmega1 5 лет назад

@@markymars They won't because these shits aint got a supreme logo on it lol

@30m3 5 лет назад

Middle class white kids and asians.

@GlitchmanOmega1 5 лет назад

@@30m3 I mean i'm poor but it's honestly not THAT hard to save up for these. Just don't eat out and spend your money on random shit for like 2 months surprisingly I can afford these with two checks

@30m3 5 лет назад

@@GlitchmanOmega1 You won't get the chance to save for them for retail (release date is 15th). Plus these will sell out instantly and most likely will command around $700 - 1000 on the resale market. Besides if you have to save forget about them, spend your money on something more worthwhile as you won't want to wear the shoes and ruin them and so you won't get enjoyment from them. I've been there.

@airmeezy 5 лет назад

No need to relate to I can’t afford Jordan’s narrative growing up. He’s dad played in the mlb and was a manager . Save the crap lol

@rami9274 5 лет назад

his* my guy. just for future ref

@Thegideon5148 5 лет назад

@@rami9274 lol that's funny

@rockoutkids 5 лет назад

i don't particularly care for fog but i think jerry really killed it with this shoe. It's something different at least, and I love the shape.

@Yesszzirr 5 лет назад

Can't wait to cop the replicas! Lol

@aaaron7481 5 лет назад

repfam😂

@juancalderon4038 5 лет назад

Aaron Raymundo repfam😂😂

@jagg1620 5 лет назад

DHgate!! Has anyone ever got any vapormax on there??? How are they

@bilalkhan5370 5 лет назад

JAGG I got some Revenge x Storm ⚡ off of DHgate and they fire tho

@Barberingbyethan 5 лет назад

JAGG yeah I got VaporMax on ioffer they look really good but they are super loud on hard floors

@pemalama23 4 года назад

His pops was a MLB pro when he was a kid talking bout he could only afford Jordan Flights smh lol

@wuan7870 4 года назад

His dad was black prob didn’t get payed a lot

@manavmutha6897 2 года назад

The whole story of him not being able to afford a Pair of Jordans to actually collaborating with Nike to design a shoe of his own, which literally no kid could afford, just doesn’t come together. Respect, for creating such an amazing shoe tho, even though it’s not accessible to the masses.

@a.ffirmative 4 года назад

"His attention to detail is insane" Damn bruh look at those gluestains on a 350 dollar shoe

@wuan7870 4 года назад

Thats nike tho

@ivardejong4855 5 лет назад

‘And then we put some glue stains on the shoe, giving it a grungy feel and premium finish’

@knockz78 5 лет назад

Ask Jerry why he charges $350 for a plain black tee ?

@Dannydrinkbottom 5 лет назад

ross noakes man it’s how they make the black t probably 😂input costs

@billjones65 5 лет назад

Jew Life, stop hating

@billjones65 5 лет назад

@@Dannydrinkbottom You are stupid as fuck or a little kid. Those shirts cost pennies to make in Vietnam by children. Lol, damn you are the most gullible dumbass aren't you?

@Dannydrinkbottom 5 лет назад

@@billjones65 You don't have to insult me you piece of shit. I'm sorry that you're broke. I'm being hypocritical but I don't care. Sometimes people complain too much. If you can't have it don't complain,work for it. Do something

@Dannydrinkbottom 5 лет назад

@@billjones65 probably live in your mom's basement still😂😂

@EscoForever1 5 лет назад

The story about not being able to afford Jordans is bullshit and why do these designers all have these corny inspiration stories that seem to be copy and paste about the 80s and 90s

@billjones65 5 лет назад

Because the people that buy their shit are stupid as fuck and rent where they live.

@briansohm6687 5 лет назад

His story is kinda bull shit about wanting kids to feel the satisfaction of owning their first jordan and the sneaker retails from $300-$400. But i still like the sneakers, also its a nike collaboration where they let the collaborator make their own silhouette out of nothing.

@Karlene1722 5 лет назад

“...makes a kid feel when they first got a pair of Jordan’s..” they’re almost $400. Realistically, what “kid” is he referencing? I love the sneaker and I am a fan of most of Jerry’s work - but sometimes he’s full of crap lol. This stuff is way too overpriced for the people he “THINKS” he’s catering to.

@toooeasyyy7235 5 лет назад

D Fr the shit he says makes no fucking sense

@moebang7599 4 года назад

Price is relative. When Jordans first came out at $100 that was a utility bill for our house at the time. And today’s kids enjoy wearing something not everyone has. That too was the allure of Jordans when they first became popular

@jeffreyredding9229 3 года назад

He just drawing inspiration from his Child hood thats all

@davids2206 5 лет назад

I love what this dude is doing. It’s sad his stuff is too expensive for me to own

@fazeeugene9111 5 лет назад

David Salchert it's sad he charges that much

@oteila6151 4 года назад

Faze Eugene if u know the materials he used u would know why. This may be the most high quality shoes nike has ever done

@randypage26 4 года назад

Life is short buy the shoes

@corruptedinc2621 3 года назад

@@oteila6151 ahem glue marks

@FirstNameLastName-pg3pi 2 года назад

@@randypage26 life also costs money

@jaykemendez9425 5 лет назад

Everybody complaining about how they’re gonna be limited but without the sneaker being limited you wouldn’t have that same fresh feeling a kid could get if they got their hands on this sneaker

@datboymacho4107 5 лет назад

looks like a balenciaga jordan

@alexbinder1592 5 лет назад

BROWNBOY MACHO I came here to look for this comment specifically. Glad I didn’t need to say it.

@OldTheGiant 5 лет назад

adidas*

@satellite3253 5 лет назад

No its yeezy 750 rip off

@billjones65 5 лет назад

Rip off real designers, that's Fear Of God, lol

@forrealforreal8723 5 лет назад

Faxts

@callumsims4455 5 лет назад

I love the passion but you've designed a shoe that kids just can't afford man!!!

@vezubuhlekhumalo3488 3 года назад

then you'll be the dad who'll buy for your kid..

@Hussepapito 3 года назад

It’s the resale prices

@Bats10 4 года назад

I call this art work. .. but as an artist myself. I grew up not being able to get Jordan's or fresh ass Nikes.. my mother bought me a pair pro wings ( payless shoes? I drew a nike logo on it just so i can fit in with the kids.. with that being said, you gotta stay humble and don't over price the shoe.. keep it under 200 and people can buy it.. be an artist and give back to others with good shoe prices.. when you die, all that money you made wont go with you.. stay humble and don't be greedy cus then you'll have a fear of God

@yungcloud4839 3 года назад

The fact that Jerry's Nike collab was paying homage to the 80's/90's "Golden Era" for sports is what makes it so iconic. The passion he had as a child is incorporated into his shoes and clothing, and it's a passion that can be felt by those who support him and his brand. And the fact that it was with NIKE made it that much better, it's unfortunate that he moved to Adidas. But I'm excited to see his creative spark evolve and transition over to the | | | stripes.

@DerSchweiz3r 5 лет назад

Thank Jerry Lorenzo 4 the new FoG Raid Light Bone.! 🔥

@MrSHG500 5 лет назад

he looking like the streetwear jesus 😂

@DeepSooth 4 года назад

9:42 OF 3 DUDES TALKING ABSOLUTE BOLLOCKS

@AlpNewYork 5 лет назад

couldnt afford anything as a kid made shoes 3x more expensive than what he couldnt afford to make sure everyone taste the same feeling , smart man

@kcalb3180 5 лет назад

LOL the entire time I was just looking at the Nike Design Director's necklace ....

@MACtheVILLAIN 5 лет назад

I copped these just based on looks. I reflexively looked at the price on eBay anticipating not winning the draw like always and listed them immediately. After hearing the story and the attention to detail I think I’ll hang on to them. At least for a while...

@yakuzakasaima 5 лет назад

Forest gump work with nike now? Damn

@Fcukyesterdae 5 лет назад

Danial Marakov 😂😂😂

@emmanuelsilvera8032 5 лет назад

@tygill7401 5 лет назад

He worked with them in the movie you stupid fuck how you think he got the Cortez

@nathanhill4810 5 лет назад

These fellas are such an interesting mix of personalities... Very interesting

@MrEiht 5 лет назад

This is what I felt. He really managed that they have the same magic as Jordans had when they originally released way back then. Really rare to achieve this. Wotherspoon Air maxed, I mean managed this too.

@KB-dd7xq 5 лет назад

Like how you can tell how much he wanted to included the designers. We instead of I. Leaning forward to have them in the shot

@christomicic1 5 лет назад

I love the warm up shoot around shoes more than the basketball. Great looking shoes, dno if I could rock either but they’re quite pretty

@Chooong7 5 лет назад

so they started with a balenciaga then customized it.

@lanigirq 4 года назад

You are an idiot

@joseurbina628 5 лет назад

what's Forrest Gump doing there

@IrvineIkari 3 года назад

Welcome to Adidas, Jerry.

@YDallDay 5 лет назад

jerry tears his shirts and wear it others: that's another level of craft 😂😂😂

@kentcairy1531 5 месяцев назад

Wow butiful beginning🎉 I just found these too❤

@dariusmcintosh7108 5 лет назад

A designer that actually designed his shoes with thought

@ethanryan3860 4 года назад

Jerry Lorenzo over Virgil Abloh, change my mind

@tvisionary9024 4 года назад

@derrickbaruga4761 5 лет назад

9:20 AMEN JERRY

@victormurillo6956 5 лет назад

I respect the man for what he’s done with his brand but I’m not buying his story of wanting the youth to feel the way he felt buying Jordan’s as a kid. It’s a load of crap considering the $400 price point. Kids can’t afford it and he knows damn well it’s worth that. Maybe the all suede versión is close but not this mesh shit.

@leerobinson8979 5 лет назад

Very true brother

@tryitout-701 4 года назад

He is the son of a multimillionaire baseball player.

@vonvex 5 лет назад

So dope. More of this content plz

@echln3209 5 лет назад

I want these so badly man.

@dennisb119 5 лет назад

Glad Yoko Ono was in the video

@saint7626 5 лет назад

Jarrett, I see you flexing with the full Goro's necklace 👀

@Niilezcole 5 лет назад

Damn near a thousand dollars for a shoe . Yea I’m sure a lot of young children are getting that great experience that you got at a young age

@felixgarcia2567 4 года назад

Jerry “conviction” Lorenzo

@TooFrazed 5 лет назад

People be talking about the $400 shoes but I’m hear wondering why the clothing haven’t been released yet😂 the NBA sweats look dope af🔥

@kevinmascarinas4142 5 лет назад

need the light bone for the feets

@umbrellaman08 5 лет назад

Ninja/Storm Trooper boots! lol

@qinodaroza9296 5 лет назад

Talkin bout all this inspiration when really yall were just like ok the balenciaga speed racer is nice, lets make a nike version using basketball tech

@ginrummy5394 5 лет назад

the rough drawing makes them look like balenciaga speed trainer even the shoe i feel kinda looks like them with a different sole and nike logo

@ImDougDimmadome 5 лет назад

Someone said he always sounds like he's about to cry when he speaks, and I just cant get that out of my head lol

@ivanrakovic6375 5 лет назад

This is bassically a life style model of a lineman cleat

@Thacldriva 5 лет назад

Hoping the price point helps me secure a high and shoot around. From a design prospective, these are 🔥. Kanye wanted to build his own Sole when he did his collab, but Nike didn’t let him. So he settled for the aj3 sole and air tech challenge sole. Speaks volumes of Nike’s trust in this man’s vision.

@keepout2268 5 лет назад

Them sweatpants tho😍😍😍

@Sturnburn772 5 лет назад

Dope shoes from a cool down to earth dude

@POVShotgun 5 лет назад

Lol the Chinese dude sounds like Jared from Silicon Valley some how

@kanyewest879 5 лет назад

IM EXCITED FOR THIS COLLECTION 🔥

@infraredluhvee 5 лет назад

Damn need this innovation

@haitamkataka531 5 лет назад

Its really expensive in my country but i'd sell a kidney to get a pair

@deshaundozier 5 лет назад

Dope. Then grey shits hard

@justinheartman5984 5 лет назад

The shoot around looks better too me

@Mrnoodlezxd 5 лет назад

Yeah same I mean I would get the other other ones wear em a little then when they get a little worn ball in them probably but the shoot arounds are sick and are 50 bucks cheaper ..

@ShadowF305 5 лет назад

The white ones are real nice but also look very similar to the John Geiger 002 shoes

@ricktassel9167 5 лет назад

If BBB charged people 500 for sneakers, I can only imagine what these will be. My guess is about 700 retail.

@billjones65 5 лет назад

$300, foot locker. $1300 resell....copped mine.

@lucabrazi06 5 лет назад

Blair Guinn - on StockX resell $3600

@David-jh6kf 4 года назад

WHY ARE ALL THESE COMMENTS THE SAME? stop complaining about the price, if it’s too expensive it’s too expensive, it really doesn’t matter. Just don’t buy it lol

@Inventor_VA 5 лет назад

I don't know 1 kid who can just afford to lay $400 dollars on a shoe, unless that kid is a era( 2017) sneaker head from Brooklyn.

@billjones65 5 лет назад

300 foot locker in Hollywood on the 15th, got mine reserved. Available for $1,500 size 10 on the 16th. DM

@TheTonyAndreas 5 лет назад

Firuh, Fiyah or you could just say FIRE!!!

@pindog777 5 лет назад

Thought Jerry's Voice would be deeper...

@kyriesanchez4122 5 лет назад

Bro despite the hypocrisy in his thesis for the shoe, this inspires me to design and build myself to the level he’s at with the tools and connections he has.

@fflores957 5 лет назад

So what is dropping on the 15th? All designs? Some designs? Where can we find them? Nike? FOG?

@Hatchaindahouse 5 лет назад

Exactly what I was wondering I want that crewneck so baddd

@parmesancheez4932 5 лет назад

Me being a kid can not afford Fear of Gods...

@LuisAngel-tg5lw 5 лет назад

I think that Jerry Lorenzo is a genius and I love what he creates. He is able to turn memories into luxury, that's what Fear Of God is all about. This collaboration is something that the basketball, streetwear and sneaker culture really need in this moment.I love Virgil Abloh, he is my favorite designer, and what he is able to do reinventing the classic Nike and Air Jordan silhouettes but what Jerry is doing has a special meaning in it that I can't really explain but I can feel it. That's why I love this collaboration I hope to have in my collection one of these sneakers and clothes, or even better everything.

@GlitchmanOmega1 5 лет назад

turn memories into luxury AKA "borrow" style/design from other sneakers and price them more and put in fancy boxes/bags these look like mags lol

@thekeytolifeissound 5 лет назад

Stop riding them so hard damn , Jerry Lorenzo is a joke half the time

@genericusername9551 5 лет назад

Luis Angel we found Jerry’s ghost acc

@XVNRX 4 года назад

“Kids” gotta know about your brand too dawg Essentials isn’t enough

@kenderson3117 5 лет назад

It's kind of funny, the rectangle air bag kind of makes it look like an Adidas shoe.

@Plasticbag4myplasticbagz 5 лет назад

They look simple and unfinished or like a sock with a sole attached to it ,if that makes sense

@KINGSNCROWNS 4 года назад

Not being able to get Jordans is what made Jordans most wanted.

@mattdamon1323 5 лет назад

Everything is going to cost 5 thousand dollars so who cares

@KingDiola123 5 лет назад

Have those gray shoes been released. The ones with the strap high?

@jessie9192 5 лет назад

So cool 👍🏼👍🏼👍🏼👍🏼

@nicholassukhdeo3107 5 лет назад

Lookin at this vid because I copped the Raids!!

@frankybabysr 5 лет назад

Hope I can get my hands on a pair Wow

@iankamau222 2 года назад

these guys say “like” a lot

@fernandolozano7376 5 лет назад

Even if they where regular Jordans (not FOG) it would be almost impossible to buy them at retail price 'cause of fucking reselling

@abhijitpalkar9855 5 лет назад

Fear of god all time favorite brand 😎😈

@FLifewMikeyArtC 5 лет назад

What other Nike’s did these two work on? Really curious

@bootbanter5716 5 лет назад

Hypebeasts gonna eat this shit up

@sethaj04 5 лет назад

So basically balinciagas with laces

@florian1221 5 лет назад

Jesus Lorenzo

@Bells32998 5 лет назад

They may be expensive but they are hot shoes imo

@TrapPhoneLoveMelodiesss 5 лет назад

Bro, these are SICK! I really with they would just make enough of these so people can actually by them.

@LuyahDunnit 5 лет назад

What happened to the news part of complex news ??

@supremeetnel7707 5 лет назад

It looks like a redesigned air mag

@Unc_Talks 5 лет назад

These were dope to me as soon as I saw them. The story makes it doper. No one likes em it seems like tho..

@misco_ 5 лет назад

Genius

@marcleconte 5 лет назад

This looks like what Philippe Starck did for Puma almost 10 years ago ... but still dope. Too expensive though ...

@jontorres8408 5 лет назад

Watch these for the creative process

@traphousezombie8003 5 лет назад

They look like they'd be hot asf on your feet if you actually wore them to play basketball in....

@joepublic6256 5 лет назад

$927 on Amazon.