Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT ( 

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Episode 504: Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) talk to Jesse Itzler ( / jesseitzler ) about how he turned $118 into massive businesses including Marquis Jet and ZICO coconut water.
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Show Notes:
(0:00) Intro
(4:30) $10K for 10% of your life
(7:30) Can vs Will
(13:30) Going from Jingles to Jets
(17:30) Jesse’s underdog mentality
(23:30) Marquis Jet: The craziest origin story of all time
(32:30) How Marquis Jets worked
(38:30) Getting celebrities as first customers
(43:00) Zico: Finding profitable super niches
(54:00) Business Idea 1: Private travel experience for commercial travelers
(56:20) Business Idea 2: Pickles!
(1:00:00) Business Idea 3: Quickies-Ready-made 8oz Drinks
(1:02:00) Jesse Itzler's Philosophy on Money
(1:08:00) Jesse Itzler's Philosophy on Relationships: Compliment, Congratulate, and Console
(1:18:00) Jesse Itzler's Philosophy on Defining a Year
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Links:
• Jesse Itzler’s website - jesseitzler.com/
• New York Knicks theme song "Go NY Go" - tinyurl.com/9yfach3r
• Living with a Seal - tinyurl.com/wdjkj2je
• Marquis Jet - www.marquisjetset.com/
• All Day Running Co. - www.alldayrunningco.com/
• Big A## Calendar - tinyurl.com/22ujummp
• ZICO - zico.com/
• Sara Blakely - tinyurl.com/6ye642w4
• SPANX - spanx.com/
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Check Out Shaan's Stuff:
• Try Shepherd Out - www.supportshepherd.com/
• Shaan's Personal Assistant System - shaanpuri.com/remoteassistant
• Power Writing Course - maven.com/generalist/writing
• Small Boy Newsletter - smallboy.co/
• Daily Newsletter - www.shaanpuri.com/
Check Out Sam's Stuff:
• Hampton - www.joinhampton.com/
• Ideation Bootcamp - www.ideationbootcamp.co/
• Copy That - copythat.com/
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