Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back 

Which is better hugo boss or Joe lycett

nah

Yeah..tried that and it's only ok if I'm in YOUR CoUNTry....... Illeagal download it is........hahaha.....roflmao (cause you're gonna take this Seriously....or not...or maybe.....or YEAH)

;( :( :c

nobody mentions the origins of fanta

Wait...is it cancelled?

No. Just took a break between Season 1 and 2

Nope I disagree with you. Why? Because I miss anything that Joe does. Because everything that he does is hilarious. Sometimes he is on 8 out of 10 cats does countdown and it’s hilarious when he’s on that, this show and any other show he’s on

@English person which one?

@English person no the name change is good advertisement for Joe and his show. It's publicity for Hugo Boss (the fashion brand, not to be confused with the comedian) too but it's bad publicity.

That'll get them sued again for sure with a ton more legal fees.

Kip Herbert-Taylor I

@Franku Doge channel 4 wouldn't even have the money to face off such a big brand.

But the point wasnt that they wanted a hugo boss branded beer line, quite the opposite. Changing the name to hugo only proves the inititial point that hugo boss were running with.

@@shanustheanus which is what makes it funny

I think that was partly the point. It cost them so much money to change their name, and that could affect brand loyalty (people who knew and liked their beer will now have to 'rediscover' it under a different name) so by doing this he makes sure that everyone is aware of the situation and that the brewery isn't as impacted (while making a very valid point, and furthering his own career). He's a clever one is our Hugo

Equally it has worked out terribly for Hugo Boss! How devilishly satisfying.

It's not irony if it's intentional, mate

Have you bought any of their beer? No, me neither, so the publicity is clearly worth fuck all!

@@sierraromeoromeo2444 I haven't, because I don't drink alcohol

Always Falling Short when’s this in the video?

@@de4830 9:53

That's just attention to detail

beautiful, thank you )

Keen eyes 👀💯

Caitlin Gill nope, this is an example of that company doing something good helping out in a crisis we should be careful not to put that in a negative light, for any reason, or else we will no longer have companies willing to help

@@arxpharms9755 fam it's....a joke?

@@Kiki- quite a good joke too mate 👍

@@arxpharms9755 or maybe.. hear me out here... companies shouldn't do shitty things to avoid us putting them in negative light. We should flame them and show that they can't just do one good deed to cancel out a bad one.

@@arxpharms9755 They are not doing this for good, they are doing this for PR entirely. This is just the same as when some company spent millions of dollars to advertise how they donated 100k dollars. It's not about the good deed, it's about their image and brand. If they were to truly do something good it would be big headlines.

I know, it's so creepy. I'm loving it! 😂

SAME

Phew thought id just tipped over into insane

why, why would you mention that :( now i know

I always forget about the blinking and scares the crap out of me sometimes!!

Outstanding move

Could be worse. There is a football player from Brazil who was named Creedence Clearwater Couto by his parents.

@@jackodees1765 who's that? Sounds like da harry potter guy

@@ghostyghost8243 Creedence Clearwater is a band, best known for the son Fortunate Son, AKA the anthem to the Vietnam war.

@@jackodees1765 better known for proudMary

Everytime my city is mentioned, it's some mad shit like this lol

Plus estimated expenses in wasted time.

yeah, proper rate him for this

You mean ... fair play to the comedian Hugo Boss?

They didn't, they settled out of court

They don't have to win. They just have to outlast the other lawyers. Lawyers are really expensive and small businesses don't have the money to keep paying them for years. All Hugo Boss (fashion company) needed to do was to drag the case out longer and Boss Brewery would have no choice but to settle as they would quickly run out of money.

you mean hugo boss.

I chalk it up to a British sense of humour. Both have been doing this for a long time. What I really want is a team up.

My two favourite British trolls

Richy0326 yeah but a beer company isn’t exactly one of their main competitors?

@@Autumnrainfall99 true, which is why the decision is such a strange one. I don't get what Hugo Boss were trying to accomplish either.

@@Richy0326 Just a general, don't touch the word boss idea.

@@LBandCOOLJ which as Joe sorry I mean Hugo Boss pointed out was bollocks. No one will confuse the two or think they are related. I mean is Hugo Boss ever going to release their own selection of beers? I don't think so. For an "upmarket" brand of predominantly fashion clothing and fragrances it's a dick move. Also did they pull this shit with Mustang? I think not.

@@Richy0326 There is a big difference between copyright and trademark. Copyright is always retained by the creator unless they deliberately choose to remove it. Even if the creator doesn't enforce the copyright, the copyright still exists. The copyright can be enforced at any time within the allowed time period (varies a bit) by the holder of that copyright. Trademark is retained by the holder until the usage of the trademark becomes common usage or the holder ceases to hold the trademark. If the holder does not vigorously enforce their trademark then they may lose the right to that trademark, especially if the usage becomes common.

Finally. You know how far down I had to scroll to find this? Bonus pay off for me, getting to see your name & pfp. Bravo.

Would't Hugo Boss condoms only rise on the right?

boss baby?

Only XL size, though, because they're apparently massive pricks.

They failed, in 2009, to stop a curry house called McCurry in Malaysia to use the prefix Mc- too. And that was a long legal dispute, 8 years to be exact.

And then when Supermacs won the legal battle, they used it as an opportunity to really fuck with McDonald's by labelling burgers "Not a big mac", "definitely not a big mac", "like a big Mac but better".

@@shona5512 it's interesting you say that because Hungry Jack's (Burger king's Australian name) is being sued by McDonald's for introducing the Big Jack to their line up of burgers. Their advertising is now including "someone is suing us because apparently the Big Jack is like another burger WELL OURS IS BETTER"

@@emmad4308 That's a very Australian response to the situation lol

They were successful in Jamaica; worst part is, the US McDonalds didn't even stay in Jamaica long.

As long as people continue buying their products they won't give a flying f...

But it's much more difficult to change your legal name to something like *iPhone.* But I guess *Mac Mini* shouldn't be a problem. ^^

Well, they stole their name from The Beatles record company so they are very aware of that kind of issues

Late (as always) but I steer clear of Apple for a few reasons. Have you seen the buildings of manufacturing centres based outside of the Western world? The conditions for the workers are so, so God-awful, they are covered in nets. Suicide nets. As so many of the exploited workers commit suicide. Cheap to make, charge a fortune and don't respect the workers who absolutely deserve a share of the obscene profits. Cvnts.

well ofc you cant use apples trademarck its one word just like you couldent use samsungs its obviose it illigal hugo boss is 2 normal everday words

Kiss the alderman 🤣

Sniper’s dream Harry Harryman

That’s the most niche joke I’ve ever laughed at

Retail park 😂😂😂😂

Wilty fans unite

Reminds me of Last Week Tonight with John Oliver.

Hugo boss did not design the uniforms, they only merely had a manufacturing contract.

dovydas gedvilas ok, minor point and thank you.

dovydas gedvilas Boss used 60000 mainly Jewish slave seamstresses to make the uniforms. Once unable to work a free ride in slave made Mercedes truck to a valiant made gas chamber. Nice contract all labour was free.

@@aquo77 sounds similar to Nike and the Uighur Muslim

@E A so much wrong doing went on, goes on & will always exist, unfortunately. GAP have or had a very bad track record I seem to remember. 🤔

There still called boss brewing just had to change name of two drinks. I thought that had changed name till I went on there site :) Looks like good beer

Well, they don't need to worry anymore about No Man's Sky, that's for sure.

@@Badtz-Maru Why not? People are actually starting to like it nowdays.

@@LeafShade But it's not the big boy it was meant to be. Its niche is so trivial compared to how it started that it ended up being irrelevant.

Well, they're big brands. It was the fact this huge international company was fucking over a small independent brewery that made this happen

I fucking hate that company. Collected my TV. Broke it transit. And took my money. Never use them, they don't cover anything. I.E. Give us your stuff and we will break it, and then you pay us.

The fact that a company can take on a 1,500 year old historical mythical god as their namesake, then feel as though they OWN that concept as a brand identity is bloody maddening.

Renn but more than 1500 years but yeah

Stuffthatsfunny1 rn it says ‘Joe Lycett, often styled as BOSS...’

@@Autumnrainfall99 hahaha it actually does that's great 😂

Martin Hodge no

Did you ever?

I wouldn't expect anything less, lmao

Lol! For a second I thought you meant Katherine Ryan! 🤣

@@whatyousaidbud Haha yeah me too

@@whatyousaidbud indeed he was spoilt in this episode 😁😅

@@whatyousaidbud ryan is super fit

Omg I though it was my imagination, proper freaked me out 😂😂

Me too ...

Ngl this gave me a chuckle 😂😂

Medal's in the post mate

Lillie Porter me too

Yeah, it's Portuguese 🤣 we don't have any newspaper called like that. Oh well.

It's brazilian portuguese

From what I remember from my Portuguese class, “Carioca” is the name Brazilians use to refer to people who come from Rio de Janeiro.

Mia Binachon correct

I'm sure Joe Lycett's legal team did not relinquish the Joe Lycett brand, copyright, or trademark when they did this--they added Hugo Boss to that library.

@@OGimouse1 Hm! That's true... but are you able to have the copyright (since that's automatic and doesn't really need any paper work) if you gave up the name? Does the dead poll say relinquish all rights or just the name? But I still think it could've worked. Sounds like Joe would've been on board since they wouldn't be making a profit and giving it back. I just feel like it would have been a good PR move, they were in on the joke and helped the smaller company. But I guess they are a brand of 'prestige' so...

@@AndSoWeLaughed of course.

You mean Hugo?

@@bananasstuff3344 Who's Joe? I didn't say Joe. Did you say Joe?

Trust me, Joe is not funny

@@joethompson4223 you talking about yaself? Don't see you with a successful TV show and sell out tours 👀

I was hoping someone would mention who sang this song but I thought it was unlikely. Thank you so much!! What is the name of the song though, do you know?

I just had to dig for a bit to find the song but I've finally found it. It's called Raffaella Carrà - A far l'amore comincia tu

@@yoink4 you're a really good person for coming back to share it once you found it

@@standarduck5860 ah, thanks man. I appreciate the other person for at least giving the artist name to send me in the right direction haha. Ended up down a weird rabbit hole of 1970s Italian disco music in the process but it was fun haha. Stay safe!