Jordan Burroughs - The Grind 

EMBRACE THE GRIND. www.cfathletic.com
Director - Brad Knull/Producer - Jeff Dernlan
Writer/Creative - Knull/Dernlan
www.teamknull.com
Olympic Gold Medalist Jordan Burroughs
The Grind. It's what separates me from my opponent. It's what lets me know I'm doing what it takes to win. The Grind beats you up. It wears you down. It knocks you to the ground and whispers in your ear, "Is that all you got?" The Grind picks you up. It pulls you forward. And when the time comes to reach down through the pain and weakness for that last little bit of strength you've got left . . . The Grind's got your back. The Grind can't be tamed. It can't be compromised. It can't be put off till tomorrow because you don't feel like it today. The Grind pushes you through defeat. The Grind lifts you up in victory. I don't fear The Grind. I respect it. I don't avoid The Grind. I Embrace It.