There is some kind of study being done by Wooga to make possible changes to the game. Some teams are participating in the study/trial and the blue magnifying glasses are part of their trial. That is really all I know and even that may not be exactly how it goes. My team isn't involved so I only know what I have read on the facebook pages.
Some of us are in a beta test for a team vs team comp spread out over 5 weeks. You earn the blue thingies via Help Wanteds & Comps. If your team places top 3 of your group, then you advance to a higher level. Our team has advanced every week. You get a small weekly prize no matter what (like 20 gems), it increases a bit if you’re top 3 (25 gems). After the whole 5 week comp is over, there is also a final prize depending on where your team finishes. If you finish in the top group it’s a pink box, compass, some gems & some gold + the weekly prize. It’s kinda fun getting an extra reward for stuff ya do anyway. I hope they roll it out to everyone.