Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi | 2024 Upfront Summit 

Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life.
Recorded Feb 29, 2024 at the Upfront Summit.

Наука