From its inception, UNEEK was never about a single shoe but rather the idea of establishing an entirely new platform within the footwear industry. Here's a robot that's demonstrating that platform's potential future.
+usenet42 It's certainly real, although there are no plans at this point to roll out the UNEEK automation program on a bigger scale. The program exploration is about how we as a brand continue to innovate, push new boundaries and disrupt the industry.
