that’s funny that you mentioned Taeyeon , there’s this huge theory going around that She’s Artemis ( Goddess of the moon ) and Key is Apollo ( god of the sun ).
apollo is actually the god of light, music, poetry and healing. there's a very common misconception that he's the god of the sun and because of artemis's association with the moon, people immediately think that her twin brother is the sun. calling apollo the god of sun isn't necessarily wrong because he was regarded as one but helios is the actual greek god of sun and his sister selene is the goddess of the moon. artemis is associated with the moon but she's a goddess of wild animals, hunting, childbirth but yeah all of them are associated with each other.
I love the m/v so much, Key is actually responsible for the concept and worked closely with stylists to create those costumes. If you watch the behind the scenes videos, he payed a lot of attention to every detail.
0:40 at that moment they knew he was about to EAT, and that's exactly what he did. Key really outdid himself with this one. And btw, he said this video is a separate universe, it's not Kwangya.
Couldn’t be more proud of our boy! AotY contender again and insane MV to go with it. He said in a stream that everything in his music and videos is from his brain, not SM Kwangya, then they edited that part out 😂
Our Almighty Master Key SNAPPED…this is absolute PERFECTION. You’re gonna HAVE to check out the Studio Choom if you haven’t…it’s, as expected, iconic. I’d love to crawl in Kibum’s brain sometime…he really is one of THE most creative artists with his concepts, fashion designs, music, etc. It’s difficult to imagine how he “locks” away all that imagination and creativity (horrible pun intended…sorry, not sorry). Though he shows it in his every day life, it’s easy to tell it’s just the tip of the iceberg when he comes out with masterpieces like this. ❤️🔥⛽️🔥 WELCOME TO KEYLAND 🔥⛽️❤️🔥
Well, it all came out of Key's head, you can see part of that in the behind the scenes videos they have been uploading these past days, not only the video but the album concept and design, it was all Key's idea. He's a true artist, like everyone in SHINee! 🙂
I’m actually really exited for the SMCU even though I’m still so confused about who is good or bad, which group represents what. I realize that Red Velvet might be witches, EXO has powers, I’m not sure with NCT yet, Hyoyeon from Girls Gen is supposed to be Arachne. Taeyeon is Artemis(Moon) Key is supposed to be Apollo(Sun). Key and Taeyeon are twins in Greek mythology. At first I did think that maybe Key, Taemin, and Hyoyeon are villains but I’m not entirely sure. Taemin and Hyoyeon might be the villains along side Black mamba. I hope we start getting more answers soon. I also think BoA will be on the good side.
Fun fact all the sets you are are real and not cgi except the cube. Chi was added to make it look like that though he was on a cube set everything was designed by key including outfits. And if I didn't notice the gold one is see through. Other than that chi was used.