KEY 키 'BAD LOVE' MV 

This is what happens when SM gives their artist freedom. Pure art that beautifully expresses the artist's soul, not just some fabrication about superpowers, etc. (There's nothing wrong with that, but it feels less sincere? idk.) I just hope that the artist won't have to fight for his freedom next time, that he won't have to cry after filming, that he will have the full freedom because you see this video? IT'S A MASTERPIECE.

LSM must be proud of Key’s artistic expression no matter how he sees it. This is Key, that kid you once believed in to be a part of SHINee, a group of talented, amazing individuals. This is your achievement too…

i'm obsessed with this song, his vocals and his way of singing. this man is just perfectly perfect those vocals at the end made me touch heaven

i can’t believe i just discovered one of the best kpop songs and it only has 13 MILLION VIEWS?? ppl need to wake up key is out here making bangers

This is his idea. This is Key. And he didn’t disappoint us. If only sm will let their artist to choose what they really want..

NO ONE is touching Kibum in terms of concepts, he's such a genius. His fashion is unbeatable, his vocals are soooooo impressive and amazing, his choreo is insane, he literally does everything perfectly. Key, let's do well with this album!! I'm so proud of you!!

This song is criminally underrated. I never could get into Shinee, but I'm truly loving Key's solo work. As soon as I heard the first few seconds, I knew this would become an all time favorite kpop song for me. His musical vision and (retro b-movie-esque) aesthetics feel so unique within the genre, not to mention that he is an excellent dancer and beautiful doing it. I only wish I knew about his solo work sooner.

key is officially one of my favorite soloists in history he's incredible

Key is literally the only person in the whole industry who can carry off such avant-garde concepts! He is the ultimate performance genius! Crazy amount of talent and artistry, amazing strong vocals, king of dance and charisma, impeccable style and taste, and OMG his perfect visuals.

SHINee - Don't Call Me Taemin - Advice Key - Bad Love SHINee is in their 13th years, and still Make New Kind of Sound and Music. The consistency of Quality is undeniable. A Senior group with Rookie energy

I’m crying out of happiness for him. He deserve so many people to know about his talent, music, fashion, dancing skills, voice etc. SM really needs to believe in the OG singers. They have the talents, skills, experiences, fan base and so much more. Love Key’s voice started from that one line in Replay. That deep unique nasal sound. I hope and wish each of the Shinee members to get as much attention and love they deserve. Starting from Jonghyun, then Taemin, now Key, later Onew and Minho. Shinee 5 Forever. The legends and performers each one of them is unique in their own way. A group that makes sure your bias is on rotation.

*The unruly KILLER* ! 💕 WHO else is now here seeing this from a whole new perspective after learning about the game levels 😭 this mv makes so much sense now. ugh Key!!! your brilliance went over my head. but now that i know, i am officially obsessed till the end of time.

He is art and this is art and I'm obsessed. Him belting out those higher notes in the chorus? It's giving me life. Like literally making me feel alive more than I have in a while. Giving the feels like I'm witnessing something legendary happening. Go get the world babe 🔥

kibum is actually becoming one of the most influential and big soloists in kpop with every new solo drop. i believe he will get the attention and recognition he deserves, just wait a little. he makes it hot every time ♥

I came here from Killer, and the 80s vibe just suits key SO much. he is special in how he can pull this kind of concept off, and his voice is so powerful !!!

Shinee is really on a different level. All of them have just such a distinctive music identity and uniqueness. None could replace them, none comes close to them. All of them are real gems and the industry should be grateful to have them. I consider myself lucky for existing at the same time of these people and for getting to know them and their art. Key put all of himself in this song and in this album and it shows. It shows.

I can feel non-fans getting sucked into Keyland cos even I am not into this genre, i genuinely love this particular song…

I dont understand people who say Key is feminine etc etc don’t they see how much sexy and hot he is? He is so manly .. being manly is not about having muscles or something he is just manly he has this aura and attractiveness. His gaze is enough to give a killer shot man!

His solo stuff is amazing!!!

This is just one example of why SHINee Key is more than just the sassy and funny celebrity he is known for. In his core, he is truly an ARTIST!

I really tried not to get invested in yet another artist, but ultimately quality music has won out. I fell in love with his mini album and his previous stuff is amazing as well. Let’s hope more people will come to appreciate his artistry.

HOLY CRAP I apologize to all Key stans and Shawols Idk why I took me so long to listen to this absolute masterpiece. Like I knew it existed for quite a while but I never bothered to take the time to check it out and I truly regret that because omg I AM OBSESSED RN THIS IS LITERALLY ART

All-rounder in the truest sense of the word/idea.

The stage, the vocals, the outfits, the choreography.. there's no better way to summarize perfection.

EVERYONE AGREES THAT SHAWOLS IS THE LUCKIEST FANDOM IN SHINEE'S WORLD

I SWEAR SHINEE AND ITS MEMBERS HAVE SUCH HIGH QUALITY MUSIC

Got referred here from gasoline and wth should I say more? The concept once again hit me and THE high notes. sheesh

I swear this is what music industry needs! The vibes, the charisma, the vocals, Key really surprised me!!

The high notes in that song is crazy, it just shows how powerful his vocals are

Gasoline era is just a few days away and I'm still here. This song has not aged a day. King Kibum

Do I need to believe that this masterpiece was released 15 months ago 😭😭 It literally feels like a month or a two

People tend to forget what KEY does first and foremost: he is a SINGER. And an astounding one. His vocal abilities are insane in Bad Love, and yes indeed he proves once again why he is a very worthy member of SHINee!

After all this years i still cannot believe how talented SHINee are. This five guys are just amazing.

Bad Love is his best song in my opinion. Simply iconic!

I love Bad Love and Gasoline so much. I’m so excited to see what Key’s repackaged album will be like 🎉

Imagine being the rapper and visual of a group and being able to sing and dance this song that it's also really high. That's such a flex. Shinee is setting the bar higher and higher

not a shawol but for real Shinee has the most authentic and unique soloists, what a banger!

아직도 이걸 이길 뮤직비디오는 없다고 봄 진짜 미쳤다.. 대단하다는 말밖에 안나와

KEYは本当に良曲ばかり！ KEY POPを愛さずにはいられない

More and more people have been realizing Key is an amazing vocalist. Makes me so happy, since his unique voice is part of what drew me into SHINee in the first place.

Don't you think it's satisfying watching people praise Key vocals? I'm really REALLY proud of you Key.

We're living in this KeyLand forever.

Yo this man needs MORE recognition

That's literally one of the best choruses I've heard lately. Wow. Key always delivers but this is insane. From the visuals to the song production, everything is fire. The footwork at 3:05 just ended me.

CAN WE HAVE A MOMENT TO APPRECIATE HIS VOCALS AND THE STYLISTS?? Key all rounder indeed

It’s been 10 months and I’m still addicted to this song.

You know what? I have an extensive knowledge and love of all music and all genres from 70's to present. And I announce this song to be my favourite song of ALL TIME

This song is a masterpiece. Music, vocals, dance, acting, clip. Everything is top quality.

It just doesn't get boring. No matter how many times I listen to it, it gets only better and better! The whole album is like that. A masterpiece!

키 솔로 중에 음원은 진짜 bad love이 제일 완성도가 높은 거 같다... 다른 노래 듣다가 딱 밷럽 나오면 귀가 반응하는 게 달라짐,,

Honestly he literally is the main vocal of shinee with onew when they debuted meaning that they already know key has such a strong and unique vocal esp when its paired w vibration but it always seems like they dont r̊̈llȳ̈ want him to sing a strong vocal cord like for his newer songs :( but this song r̊̈llȳ̈ proves the point why he is a main vocal material

Different style from any solo in this big industry . What a bop he deserves more views and more attention

Key’s voice range is really impressive… not to mention he’s a dance machine too, variety show genius, fashion geek, and a lot more.. congratulations

this song still sounds fresh in my ear aahhhh kibum-ah you’re so amazing!!!!!

Every time I hear this I end up breatheless..It's a journey I don't want to end

KEY is the hidden gem of SHINee, he got creativity and talents all together. I just knew he directed every process of this concept and album although SM team was against him because they wanted him to follow SM general concept for their artists this year. WE MUST SUPPORT HIM FOR STANDING UP FOR HIS IDENTITY AS AN ARTIST. I am extremely proud of him.

It’s really RARE something this special comes along. I mean is it not pretty much perfect ?! The mv look, the theme, the melody, the layered chorus, the choreography, key’s charisma, his VOICE, his face, the fashion, and every scene cut to perfection. The song is electrifying. Key sings every line with such emotion. It’s rare for an SM artist to be allowed to have so much control over the whole concept, and KEY’s vision was… THIS. I mean. The talent !!! He is so amazing.

this guy is fire! why doesn't this MV have more views!??

Deserves 130M+ 🙌🏼💎 this song is elite. Kibum's vocals and dance. BRUH.

This is just getting SO MUCH BETTER with every listen it’s almost unbelievable!

His vocals are driving me crazyyyy. How can all Shinee members be so freaking talented?

Key gives his everything in every comeback. This men deserves the world!

I got addicted with this song. I just realised that I've been listening it for two weeks, and everyday I repeat it more than four or five times.

Key vocal quality in this song is really showing his pride as SHINee member, you know when it come to vocal, SHINee is front runner!Key Kim Kibum you are so talented!

Once again Kibum proves that he is a gem in kpop industry. His vocals and charisma never disappoints. Another successful comeback Key! I love everything about it, the song and the visuals. Keep on shining.

Even after 11 months I'm still stuck to his 1st mini album And now he's 2nd mini album is going to get released Kibum legend

started from listening to Mark's playlist, and now i'm addicted to this song

He is doing great in physical sales beating his own first week sales record and just charted #1 on the WW iTunes chart for the third consecutive time. I hope we can give him a music show win too but if we don't, it matters that people are liking AND BUYING the album! A lot of people don't have the time to str*am, specially shawols who are in average older fans w/ busier lives. Let's just focus on doing our best like he did his, and it will pay off. He knows how much we love him, I know he does.

Popular opinion : key is soo underrated. He deserves more.

I just found this masterpiece, I'm late but happy, starting to stan key

SMTOWNLIVEで聞いてからずっとリピってます！！！最高の曲に出会えました〜！😭💗💗キーくんかっこよかった！

shinee are constantly proving they're not just idols but ARTISTS. this song is such a masterpiece in every way possible.

I really like this song. It's creative, he can sing (not only has been teached how to sign, but also he has a beautiful voice and talent). I like different group the most, but I noticed that SHINee and SHINee members are not typical boy group/ idols anymore. Their comebacks are getting better and solo projects are interesting. They're more innovative than some new artists nowadays yet there's still that old school something about them. This song deserves to be noticed, he did well. Can't wait to see the performance. Nowadays songs are only about strong bass and complicated choreography. This choreography is not easy, but I can call this project a SONG. Something worth my attention, not only "wow effect" for crowds.

The whole vibe of this song is like an opening for a romantic anime of the 90s. So beautiful!!

One of the best kpop songs ever

Fact: Key is making everyone's day so much better with his song

Nothing can beat SHINee as a group and as soloists

One of the best songs I have ever heard. Key's voice is off the charts amazing. Beautiful voice. He is so stylist. Wow, wow, wow!

I keep coming back to this. Bad love is my first love amongst all of Key's songs. Bad love is the reason why I started stanning Key, and of this course, this lead me to love his talent and music.

I haven't heard a better chorus than this one this year. Now this what I call a song that HITS DIFFERENT!!

Everyone who likes this song! Please check out the album, is great and has 90% this vibe. 'Helium' is very addictive.

He's such a secret weapon. It's unreal.

KEY's solos songs are top tier, he's truly amazing. I only wish this video had more views!!!! He deserves the recognition!!!!!

this song just proves how kibum is the ace of aces in kpop. A rapper, singer, and dancer. The power he holds

This is legit that kind of song that becomes better after playing it the second time and becomes the best after. I got goosebumps all over my body just by listening again today. It's strange but nostalgic as well, anyone feel me???

Bad Love is one of the best songs ever created!!

This song is very cathartic for me

His voice is metallic? Like it stings- its like a weapon and he lets it resound around the space and u get to hear his emotions bounce back 2 u and the person hes singing about narratively. istg hes my favorite person and hes so smart and particular abt where he's gonna place his voice and hit the most emotional resonance and create a simultaneous peaceful and buzzy feedback loop, its addicting. (The electric logo is apt!) u can tell he thinks his stuff through. Carefully and delicately, but def not afraid to let any rough edges out if it exposes the song itself as more 'honest' if that makes sense. So like 3 layers or characters to how he chooses to give voice to a song, thats what it gives me. I have to say it. A king.

Creativity 100% Passion 100% Visuals 100% Vocals 100% Fashion 100% Dance 100% Master key for a reason!

Kibum the ace of kpop 💎🩵

I cant help but come back to you, killer is my everyday route to work song, gasoline for my self boost days, g&g for tiring workdays, but Bad Love is my Bad Love, my eternal love that I can listen to, at any and all times

*South Korea are lucky to have artists like SHINee*

key's vocals are getting more and more impressive, this high intensity song is really suitable for him!

HAPPPY BAD LOVE 1st ANNIVERSARY that will remain the song of the decade in all times to come!!

Keybum is my Bad Love! Bad Love and Gasoline go go go!

I wish that more people would appreciate kibum's artistry he's on another level

This song, his vocals, that red outfit, that choreography, everything here is powerful.

the mysterious circle always rings in mjy's head!!

BAD LOVE so humanly incredible

Vocalist, dancer, rapper, visual. Uri Almighty Key has it all.