KFC Logo Evolution
⏹ McDonald's Logo Evolution: • McDonald's LOGO EVOLUTION
⏹ Lay's Logo Evolution: • LAY'S Logo Evolution
Who is the man in the KFC logo?
Colonel Harland Sanders“Colonel Sanders” featured on the KFC logo is not a fictional character but the actual founder of the company, Colonel Harland Sanders. He was born in 1890 and grew up on a farm in Indiana. Sanders started selling fried chicken from his restaurant in 1930.
The original KFC logo was created by Lippincott & Margulies in 1952. From that time on, the stylized face of Colonel Sanders, the founder of the fast-food chain, has been an essential part of the company’s branding. The logo was black and white. The name of the restaurants, “Kentucky Fried Chicken”, was included in the emblem as it is.
In 1978 Colonel Sanders got a facelift. The work was done by the same agency, Lippincott & Margulies. Colonel’s smile became a bit different, and he got a neater hairstyle. Next to the face, there was a “Kentucky Fried Chicken” inscription, this time in a bit different type.
It was only in 1991 that the now well-known abbreviation “KFC” became a part of the logo. Some sources mention that the reason for this was that the company wanted to get rid of the word “fried”, as it is supposed an unhealthy food choice. The red color was added to the logo, as well as a sort of horizontal gradation. Also, the same year the mansard roofs on restaurants were modified and got the red strips.
Basically, the color scheme (red, black, and white) has stayed the same since the 1991 version of the logo was created. However, if you take a closer look at the latest emblem, you will definitely notice the difference in the shade of red used: it has become a bit darker, less bright.
Who owns KFC?
One of the world’s most famous fast-food chains, KFC, was established by Colonel Harland Sanders, and today is managed by Tony Lowings, who has become a KFC CEO in 2019.
KFC Logo Evolution
8 окт 2024
