I love that the packaging relates to how Kim is as a person. Very neutral, nude and relaxed. The only thing I would’ve don’t differently is made the Medium and Deep Dark packages darker than the nude so that at a glance, you’d know immediately which one you wanted and that they were different. I also would’ve done the name slighter darker on the nude and lighter on the other two so it stood out more and added contrast.
It's not tested on animals, which is good. I believe that it is made in that same factory as Kylie Cosmetics, maybe I don't know. However, not sure if its vegan.
