omg it's Kazuma Kiryu from the popular videogame saga Yakuza (or Ryu ga Gotoku in japanese, Like a Dragon) made by Ryu Ga Gotoku studio (a Sega division) and created by Toshihiro Nagoshi!
Okay hear me out: Saints Row IV is a FUN game, it just isn't a good Saints Row game. If it was branded as something else, it could have been more well received.