Thank you so much for this quality content! I want to point out: when I first saw the all caps title of this video, I thought it was some “omg you won’t believe this!!!” clickbait that is so prevalent nowadays and scrolled past several times. I only clicked it now after realizing it was produced by One Esports. This video should have more views 👍
SK really does do a lot for the fan experience and exposure, they acutely know what the fans like and thus drive the market..I do hope this could be learned by the other leagues and study their fan bases and cultivate the fan experience in their own flavor. Edit: The 20th Anniversary documentary released by T1 is explained a lot about their own move about the fan experience- they wanted to be self-sustainable. I believe the COO said starting 2019, T1 as an organization has its own profits (as of the documentary, they have 20 brand partnerships)…and can operate independently (which is so forward thinking especially about the budget cutdowns this year by Riot) that is why, compared to the other leagues who are now affected by the Riot budget cutdowns (the off season battle happening now with other leagues whose teams are off Worlds has been trending in the community)…T1 will not be affected by this, nor the LCK in general. There was even an article done with a Gen G affiliate that said T1’s Base Camp (PC room, cafe, events and merch center) is so successful that they are targeting to duplicate it.
People feel weird for the Kpopization this org go. But,this concept is for the fans who can afford it. I live far away from Korea. I can't even buy their uniform because of the expensive tax. What's wrong for the org to sell something to make money for themself. ZOFGK is a brand. The individual player can sell their own merch and make profit. Not all team can do this. Do you know,sometimes fans comment at Faker live broadcast to stock some goods. T1esports is 20years old org,this is the best the org can do to feel closer to their fans.
T1 is probably one of the few profitable eSports teams today. I think their ability to capitalize on their players stardom is a big part of that. Having the GOAT of the game also doesn't hurt.
I think stuff like this is really important for the future of e-sports. We are still in the baby phases of e-sports, the longer these organizations go, the more fans they'll have, and the more successful e-sports will be.
To further add context to this documentary, also watch the T1 documentary with RedBull, the fans' drive to support the only Korean team left with Worlds being held in their region was so monumental that they conducted voluntary community service as a way to gather good Karma. It was so prevalent it made to news
unlike in many country, in korea "esports" its real job even have same social prestige like kpop star, this is not the case in many country thats why korea always been a powerhouse to esports in general
할게 아무 것도 없어서 유튜브 추천에 뜨는 롤을 보기 시작했다니.. 존나 끔찍하다.. 나도 그냥 아무것도 하기 싫을때 유튜브 켜고 그러다 보니 보게 되던데.. 하지도 않던 게임을 다운받아서 랭크게임도 존나 하고 갑자기 게임에 쓰는 시간이 기하급수적으로 늘었음.... 할일이 미어 터질 나이인데.. 할게 아무것도 없어서 롤드컵을 보게 되다니... 주동적으로 찾아본 것도 아니고 그냥 알고리즘 추천에 뜨는대로 다 쳐다보는 내 자신이 섬뜩하다.. 근데 더 섬뜩한건 친구들 집에 가봐도 유튜브엔 똑같이 T1 영상으로 도배돼있음...
LCK fans - Full of pretty girls West region fans - It's a bloody sausage party... The East gets Championships and the hot girls as well. It's not even fair.
As a long time support of SKT org. I feel very uneasy about the Kpop-ization of T1. I know eSports orgs are hurting for money to fund their team, but Kpop scene themselves are having second thoughts about milking the whales for money.
you'd be surprised with some fans.. I know someone personally who doesnt mind having multiple duplicate merch maybe not as much as 50.. but she did have around 30 of the same small item merch... not saying resellers aren't real... but obsessive fans are real and i have seen a number of them IRL.
League of legends PC boring game compare to dota2. Cemetery ambience and oversmoothgame to the point that all moves can predict, even a flash can predict lmao. boring oversmooth predictable moves and cemetery ambience with no life look game😂 Faker is just a normal pro player compare to dota2 pro's. Dota2 players are geniuses whild lol pro players are just normal pro player💯😂