Kraft - Bigger Than You Know

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Anyone who knows Kraft mostly for their cheese products, is severely underestimating this company. They've had an impressive and complicated history that expands far beyond what the average consumer may realize.
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26 сен 2024

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Комментарии : 1 тыс.

@splatcactus4905 3 года назад

There is a graph called “The Illusion of Choice” and it shows all the other companies these huge companies own, and it showed me things I never would have guessed, like how Pepsi owns Quaker Oats

@splatcactus4905 3 года назад

@@mactheknife7049 I know but that’s just an example.

@DiamondsRexpensive 3 года назад

I can't wait for you to figure out that it isn't just products that get this treatment.

@akreanimated7242 3 года назад

haha wow, interesting. sounds a little dystopian huh?

@DiamondsRexpensive 3 года назад

@@akreanimated7242 a little?

@Chinaball-fx7gi 3 года назад

@@DiamondsRexpensive a little?

@orangeradishneo 3 года назад

You have no idea HOW excited I was to see this posted! J.L Kraft is my 3x great uncle. His younger sister, Ivy Mae Kraft (originally Krafft - J.L's grandparents came from Germany in the early 1800s) is my great, great grandmother. My family still has old family photos, a published family recipe book from the 80's, and still live in the same town where the family's from. Edit: I had no idea about the Kraft television theater! 😁 really amazing to learn new information on the days when J.L was alive, after so many years of family stories! Fun family tale: I've been told the second F in Krafft was dropped, because a signmaker forgot the second F on a sign made for one of his first business ventures and he just went with it. My assumption now is that it was dropped to sound less German, since it seems as if all his siblings legally went by Kraft (census records and such confirm this, doesnt seem like a business decision but rather their parents decision)😁

@deantan4080 3 года назад

Does the Kraft family still have a stake in the business? How is it able to sustain so much descendants

@orangeradishneo 3 года назад

@@deantan4080 I'm not entirely sure about any monetary gain family have received, I wish I knew! J.L had one daughter, who married and had 3 kids (still alive today by my records). So there's only 3 'direct' decendants of J.L I know of. Rest of us are all extended family, great neices and nephews! It doesn't seem like the brothers that worked with him at Kraft had any kids, most of the decendants come from J.Ls sisters! One of them being my great, great grandmother, who had 12 kids herself! And half HER kids (one is my great grandma, who died just after I was born) went onto have their own kids! It's crazy how big families can get with just a few generations! I'm obsessed with browsing through my family tree, seeing all the different people I'm related to in some way or another. My uncle has over 11k people on his tree! I'm extremely privileged to be able to trace back so much of my family history.

@Vic-ub3kd 3 года назад

I was looking through the comments to see if any other relatives were here lol. My great great grandmother is Sarah Ann Krafft, another one of J. Ls sisters.

@Kas_Styles 3 года назад

@@Vic-ub3kd family reunion? Need updates.

@orangeradishneo 3 года назад

@@Vic-ub3kd NO WAY!! So, we're distant cousins? I have goosebumps this is so exciting! My records state she was born in Welland, which is 30 minutes from me!

@cypothingy 3 года назад

Interesting fact: both Borden Dairy and Philadelphia Cream Cheese can trace their histories back to Orange County, NY, which was home to the first refrigerated rail delivery of dairy products in the world. Philadelphia Cream Cheese was actually invented just down the road from the rail line it would later go on for the historic trip. The rails were torn up decades ago but the train station it was loaded up from still stands.

@Schumanized 3 года назад

Did Kraft owned Miller/Coors at some point???

@liloreoinya 3 года назад

🤯

@tomsawyer8102 3 года назад

Company Man, let's gooooooooo

@whippie3650 3 года назад

I actually live in that town! Me and my friends walk along the trail where the train used to run after school to get to soccer practice

@banansfordays2448 3 года назад

@@whippie3650 me to i live 20 minutes away and I love going on that trail

@tbk2010 3 года назад

I don't even associate kraft with cheese, I know them as that company that secretly owns half the brands you see in your local supermarket. (the other half is probably owned by nestle)

@SnoopyDoofie 3 года назад

Or Unilever - which has twice the amount of revenue that Kraft's parent company (Kraft Heinz) has.

@mauricesanchez6804 3 года назад

The big 3 of the grocery world!

@cjdc4l 3 года назад

same here

@moisesinfantes2797 3 года назад

We really do live in a monopoly ruled world.

@RoronoaZoro-ur6hr 3 года назад

@@moisesinfantes2797 , United States is an oligarchy, so it doesn’t matter if you vote for a person that’s far right or far left into power because the United States is and will always be an oligarchy from the foods sold at the grocery stores all the way to entertainment being solid in the entertainment industry.

@bluesquadron8667 3 года назад

There's a show on the History Channel called "The Foods That Built America" with an episode about the founding of Kraft. I highly reccomend it.

@malcolmapplet4313 3 года назад

That whole series is outstanding. Sunday night must watch TV.

@Kas_Styles 3 года назад

Do they the episode on RU-vid? If so link?

@noheadshotbear4254 3 года назад

That show is good

@sparkzy1793 3 года назад

I love that show

@RobertSmith-le8wp 2 года назад

They had some interesting shows. That was back when that channel was actually educational.

@buckyhermit 3 года назад

This probably would've been a good time to mention how Kraft Dinner is legendary here in Canada. Basically it's so iconic that you can say "KD" and most will know exactly what you mean. (Why is that? I have no idea.)

@michaelkeller5927 3 года назад

I blame Terrance and Phillip

@petegradowski1625 3 года назад

@@michaelkeller5927 I blame Barenaked Ladies

@seththomas9105 3 года назад

Of course I knew that, South Park informed me.

@Canadian_Guy_82 3 года назад

I blame the 80s! Spiral KD was my jam!! :D

@ImBoones 3 года назад

Mix my Kd wit spaghetti sauce now that’s legendary lol, Canadians eat more than 50% of the worlds supply of KD each year.

@davidw7531 3 года назад

It's hard to believe that Kraft Mac has been around as long as it has, I always thought it was part of the zeitgeist of the 80's, maybe the 70's. I guess it makes sense that it was a product of the Great Depression. I would love an episode on the products still around today that came to be around/because of the Great Depression!

@zojirushi1 3 года назад

Same

@PP-xs7hu 3 года назад

I have depression

@brett4264 3 года назад

@P&P, LOL! Yes, an episode like that would be very interesting. It would probably need multiple parts (at least I hope it would, I'm old and nostalgic).

@nampyeon635 3 года назад

Nah, the 80's is definitely too recent. I thought Kraft Mac & Cheese was from the 40's or 50's, but I was still wrong.

@louiszimmerman7425 3 года назад

Hotdogs blew up during the GD history channel did a mini documentary

@splatcactus4905 3 года назад

Some other huge food giants are Nestle, Pepsi, And Coca-Cola. One that is super huge but almost no one knows about is Unilever. You should do a video on them, I would love that.

@ππππππππππππππππππππππππππππππ 3 года назад

He made a video about Unilever already

@Movie-Tech 3 года назад

Unilever: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-lWDRXsTaIHY.html

@bigboij3027 3 года назад

I know unilever only because I love their logo oh and dove soap

@TheTonyahawk 3 года назад

Working in the grocery business for years I've seen these companies grow and shrink and vice a versa and your videos always make me smile. I know most of this but you always make it so interesting. Fun fact with Kraft and Heinz as one company there is at least one product by this giant in every grocery aisle in our store, maybe even the sundry aisles as well who knows that is why we watch you.

@dwood78part23 3 года назад

This is going to be good. There's more to Kraft than just it's cheese based products!

@nessleepk 3 года назад

Once I was visiting my family and we were eating at a restaurant, my cousin ordered Mac and Cheese and when the waitress repeats his order he asks "Is it Kraft?" One of the most adorable memories I have and my wife and I quote it all the time

@TVandManga 3 года назад

As someone who only really knows about Kraft through Cadbury, learning all this was really interesting.

@xxPenjoxx 3 года назад

Same, ever since they bought Cadbury, the cocoa butter ratio has gone down, soon it will taste like Hersheys bleuch

@wthwasthat8884 3 года назад

@@xxPenjoxx Kraft buys Cadbury and then immediately changes the recipe to use palm oil instead of cocoa butter and milk. The chocolate becomes less sweet and creamy and more chalky and oily. Cadbury sales have been declining year on year for the past 8 years straight. Looks like Kraft has the anti-midas touch.

@aaryt 3 года назад

@@wthwasthat8884 Kraft doesn't care about quality. So long as the majority of Americans who are addicted to processed junk keeps buying them, they'll keep pumping out crap foods at low costs. Low cost+low quality = money maker

@chicagoakland 3 года назад

Thank you for adding that context about the tobacco companies! It's crazy how much they owned at their peak.

@felixlara2945 3 года назад

People in the 1920's: Eating Kraft Mac and cheese cuz of the depression Me in my 20's: Eating Kraft Mac and cheese cuz of The Depression

@weeds526 3 года назад

I used to work for Kraft Heinz corporate after the merger and it absolutely sucked, but the SpongeBob mac and cheese is still heaven on earth

@dcvmu 3 года назад

The shaped macaroni really does taste better than the normal macaroni and I don't understand why lol

@dylanlake6599 3 года назад

Do you go to Miami?

@weeds526 3 года назад

@@dylanlake6599 yup

@yonderalt2662 Год назад

@@dcvmu I assume it's because it still uses the old recipe. From my memories, the old craft mac n cheese were straight noodles not elbow noodles and tasted good. Somewhere down the line they changed the formula to elbow noodles with different cheese but not for the spongebob ones, so as a kid I remember after this happening I ALWAYS wanted the spongebob ones from thereon!

@FredoRockwell 3 года назад

Jet-Puffed marshmallows is a MUST for its own video, right? It's not just me that thought this is it?

@dragonstunna 3 года назад

Took me a long time to realize Bob Kraft, owner of the Patriots, is not affiliated at all with Kraft Foods

@jamesanderson6373 3 года назад

Took me a while, too.

@orangeradishneo 3 года назад

he actually could be, but probably unlikely. J.L Kraft (originally Krafft - it's German) is my 3x great uncle. I grew up with my grandma sharing stories about his immediate family in Fort Erie, where the Kraft homestead is. J.L had either 11 or 12 siblings, with THOUSANDS of descendants spread across the U.S & Canada!

@dragonstunna 3 года назад

@Rowdy Jr is this sarcasm?

@xom8107 3 года назад

Kraft had this spicey mayo that was actually the best thing I ever tasted and they discontinued it in 2018. Iv never had anything close to it and its left a hole in me

@chatman4998 3 года назад

Damn

@dumpnchase 3 года назад

Idk where you are from but Boars Head makes a Chipotle Mayo that is awesome. Maybe it can replace the Kraft one.

@robertbradley2310 3 года назад

Kraft got themselves into a heap of problems here in Australia when Mondelez sold Vegemite and peanut butter to Bega Cheese. Kraft took Bega to court over the use of the yellow lid but lost. Also reintroduced a new peanut butter under the Kraft name but it has now been discontinued.

@adrianvega..beastero3784 2 года назад

SO AMAZING MAYBE THEy CAN Kraft they rest of the yellow Heads around

@lordshipmayhem 3 года назад

My first introduction to Kraft brand was their famous caramels, back in the 1960's - heavily advertised in the Peanuts specials, especially the Halloween Great Pumpkin episode, where they also advertised the caramel apple recipe - and also advertised during Hockey Night in Canada, which they also sponsored. And we would frequently hand out Kraft caramels to the little goblins for trick-or-treat

@birdboy16 3 года назад

I had no idea Kraft even made caramels

@vickiem.6096 2 года назад

Kraft also purchased Lifesavers candies. After NAFTA was signed, they outsourced Lifesavers to Quebec for a short time. Afterwards, Lifesavers company went to Wrigley (I think). Now Lifesavers are made in Mexico. Lifesavers was our town's biggest employer and the only U.S. based operation prior to Kraft buying Nabisco.

@donkixott 3 года назад

Keep it up. You provide stability by releasing videos every Wednesday, just like Kraft provided stability for Dart.

@companyman114 3 года назад

Oh wow, that comparison is a bit of a stretch but I'll take it!

@Astromanaught 3 года назад

I'd love to see a whole series about all the companies involved with this. You could use craft as the center and go from there. It's bonkers to me that a cigarette company going to the cheese whiz company. Where's that cross brand promotion at?

@TheTonyahawk 3 года назад

Would probably take months but it would be fascinating.

@brett4264 3 года назад

Both tobacco and chez wiz aren't good for you. Processed cheese - Yuck!)

@BOG0690 3 года назад

Try new Kraft Cheese Whiz - Free cigarettes in every 1 Litre jar!

@lipstickzombie4981 3 года назад

I'm curious of a brand named Dr. Oetker if that's available in your part of the world. Despite the name, it's not a pharmaceutical company but mostly baked goods and frozen food.,

@TheTonyahawk 3 года назад

Don't they market kosher products for the Jewish holidays, at least I believe that their products are in that category in our store.

@TheOtherBill 3 года назад

I have a few Dr. Oetker cookbooks given to me by a friend in Germany. It seems Dr. Oetker is sort of the German equivalent of Betty Crocker, except there really was a Dr. Oetker.

@dougbrowning82 2 года назад

Dr. Oetker is Canada's largest frozen pizza maker. They got into Canada by buying the frozen pizza business from McCain.

@dennisoconnor2870 3 года назад

I retired from Kraft in 2012 after a 36 year career that started with Oscar Mayer. This was a great beginning to share the complexity of the giant food company. There is much more to tell ,in terms of the individual brands that were bought, sold, ignored, failed etc. Examples are Lenders Bagels, Claussen pickles, Entenmans, Altoids, Breyers, Zapetites,and so many more!

@carriejones4230 3 года назад

I love Entenmann's!

@jeanhansel5805 3 года назад

I'd like to know more about the Borden Company. As a child, I loved "Elsie" the cow and probably bugged my mother to buy Bordon products because of Elsie. I think they had an additional animal mascot too, maybe a bull? Sunsweet is another compan I'd like to know more about. In the early 1950's, I saved 25 cents so I could send away for a promotional piece they sold which was a tin music box rhat had a wind-up handle and it played a Sunsweet jingle. How I wish I still had that music box today!

@beautifulmermaid718 3 года назад

My moms name is Elsie... she hated that cow as a kid 😂

@skrenos 3 года назад

She did. He was Elmer the bull. Borden had a chemical division and he was the mascot. That's why he's on the front of Elmer's Glue.

@jeanhansel5805 3 года назад

@@skrenos Thank you!

@TBustah 3 года назад

You’ve really got to check out the recent Kraft episode of “The Food That Built America” if you want to understand how big of an impact Kraft had on cheese and America’s access to it. It came at a time before refrigeration was common, and was just the sort of cheap, nutritious food that a rapidly industrializing country needed.

@RoundenBrown 3 года назад

I knew about the tobacco connection, since when I was in elementary school, we watched a documentary detailing Kraft's relationship with Big Tobacco.

@Louis-qr8cf 3 года назад

Well you can search on internet what bussiness PMI own, thats much and cant lying at the time sell tobacco very2 Profitable than sell a car.

@thisnewnamesystemisdumb 3 года назад

Salad dressing was the only other thing that immediately popped into my mind.

@caturdaynite7217 3 года назад

Salad dressing and Oscar Meyer, as they closed the plant down here in Madison, WI. I live several blocks away from the plant and remember the smell of bacon cooking. They also made Lunchables there. The plant was here for almost 100 years. Really sucked for my neighbors who worked there and walked to work. Most of the housing built around my area after WWII on the GI bill was for Oscar Meyer workers. End of an era.

@TheLastLineLive 3 года назад

Yeah Kraft has a big presence in the salad dressing aisle. Dunno why, most of it is crappy and even the store brands are generally better. Probably because they are affordable and do offer a good variety.

@bossman4799 3 года назад

Honestly, I can't remember the last time I had kraft mac and cheese, but I certainly can remember the last time I made grilled cheese with their cheese. Two days ago.

@rdsbvhjdl7431 3 года назад

Not really related to Kraft, but I'll give you a quick tip for grilled cheese; put some garlic powder on it while it's cooking. Instant upgrade.

@Jigglysaint 3 года назад

@@rdsbvhjdl7431 I can confirm. Very tasty.

@LegoDork 3 года назад

@@rdsbvhjdl7431 Use mayonnaise instead of butter.

@LegoDork 3 года назад

Their singles are not cheese. That's why it says Kraft Singles on the package. It's congealed oil, food coloring, and salt pretty much.

@rdsbvhjdl7431 3 года назад

@@LegoDork That's a good one too.

@cavalierliberty6838 3 года назад

I'd like to see you cover one of the parts stores, like autozone, o'reilly's, or advance.

@GordonRamseyIsMyLifestyle 3 года назад

oh oh oh o’reillyyy’s auto parts

@littleredpony6868 3 года назад

@@GordonRamseyIsMyLifestyle lol, that’s why they use annoying jingles in ads, they get stuck in our heads

@desertlobster908 3 года назад

Agreed, here in AZ O'Reilly's used to be Checker auto which was an off-shoot/dept(?) of Yellow Front stores.

@SWLinPHX 3 года назад

@@desertlobster908 LOL, Phoenix here and I was just about to comment on Checker Auto Parts. I even remember Yellow Front. There was a similar store called Cornet too

@ckfinke7625 3 года назад

I could have thought you put this under "Kraft Heinz" since they're both now the same company.

@AR-ed3xw 3 года назад

This channel tends to leave out major details like this

@e815usa 3 года назад

looks like he only touched upon it but not much

@sirBrouwer 3 года назад

that is how I as a Dutch person know that brand Kraft. just as part of the Kraft Heinz name it self.

@companyman114 3 года назад

I'm not entirely sure what this comment means. The video focuses on the Kraft end, not the Heinz end.

@companyman114 3 года назад

@@AR-ed3xw Well that comment seems uncalled for. Are you referring to something specifically A R?

@TominoHoshino 3 года назад

Fun fact: Kraft Dinner is quite popular up in Canada to the point that Canadians are the highest consumer of the product in the world. It is up there with poutine as one of our national dishes. Even South Park poked fun at us over it! We also refer to it as Kraft Dinner and not Macaroni and Cheese. To think that it all came from a born Canadian. So crazy. 🍁

@Edgeof666 11 месяцев назад

Canadian Thrash band Annihilator even has a song aboot it.

@jaydenloner6811 3 года назад

Can you do a vid about delta airlines? Most of my fam works there and it would be cool to learn the history a little bit more.

@mcfry2007 3 года назад

Nice shoutout for the Kraft marshmallows. My grandmother worked at the Kraft marshmallows plant in Kendallville, IN for 40 years.

@christopherconard2831 3 года назад

Starts video. Okay, when do we get to dogfood. Everyone makes dogfood.

@40jwthomas 3 года назад

I had to inspect a shipment of damaged cigarettes at the Phillip Morris factory this year. I had no idea that Altria owned, like everything. Amazing video

@jpm420 3 года назад

And I'm very grateful for them creating lunchables ⚡️🔥🙏🏻

@subifyouhatetiktokandreddit234 3 года назад

Kraft literally owned almost every recognizable food brand before the split. I want to see Kraft on my package not Mondelez international...

@zojirushi1 3 года назад

Fax

@Redrally 3 года назад

I'm happier seeing Mondelez on my Cadbury Products, thanks!

@JasonB808 3 года назад

It’s the name of a company nothing more. It’s all about playing the stock market. If you knew about mergers and acquisitions before hand, you could make millions in the stock market.

@alecjones4135 3 года назад

@@JasonB808 Insider trading

@themonkeyhand 3 года назад

@@JasonB808 Or earn an honest living.

@WillHellmm 2 года назад

Kraft was headquartered in the town I lived in, Glenview.

@Ryan50Ryan 3 года назад

I would love to see a huge flow chart of which major brands acquired other brands.

@holyaubergine 3 года назад

You greatly underestimate my ability to thoroughly research random things

@trickyplays240 7 месяцев назад

My grandfather made machines that Kraft foods would come and buy up, he said and I’ll always remember “it’s bigger than you’ll ever know”

@mitchwinder1204 9 месяцев назад

I grew up in NW Illinois and Kraft was a major employer, with their main plant in Stockton, IL. Chances are if you lived in that area didn’t farm, or work on a farm, you worked for Kraft. Aside from cheese I know that as a salad dressing/condiment manufacturer. I believe they’re still the segment leader in salad dressings.

@matlit1859 3 года назад

I'm actually interested in the great tobacco acquisition war of the 80s!

@stevendavid9196 2 года назад

Tobacco company phillip MORRIS owns the world SECRETLY

@rofyle 2 года назад

I used to work for a Kraft warehouse distribution center. I was blown away by how many products they own. Oscar Mayer, Maxwell House, Post cereal, Velveeta, Nabisco, and tons more. It was crazy. They even had the distribution rights to Taco Bell and White Castle.

@jamesslick4790 2 года назад

"Fun fact" Kinda like Canada; A lot of people in Pittsburgh STILL call it "Kraft Dinner" (regardless of what it says on the box.)

@Bill_Woo 3 года назад

I love this nostalgia. What's particularly touching is relating the obsolete concept of market forces and wise vs. tragic market decisions on an entity's deserved survival or its (appropriate) demise. Naturally these are prehistoric concepts, because the Federal Reserve has now been empowered to literally inject cash into any entity it chooses. LITERALLY. All a company has to do is cry "wolf." I mean, cry, Covid impairment. Therefore market disciplines no longer exist. So this prehistoric concept of sane, inviolable market principles is amusing nostalgia !

@littleredpony6868 3 года назад

Personally I think all of the feds interference in the markets are going to cause a whole host of other problems

@Bill_Woo 3 года назад

@@littleredpony6868 And it is UNLIMITED. Not figuratively; not virtually; but literally. That is science fiction worthy grotesqueness. This exact behavior is happening right now. All "connected" airlines, "connected" hotels, ships, carmakers, really all of travel and entertainment, food suppliers, fitness chains - they are backstopped by effectively the very same broad entity that destroyed those sectors. Talk about perverseness. Ain't war hell?

@Bill_Woo 3 года назад

This is nothing but Soviet Communistic takeover of industry. Prove me wrong. It's being rolled out hand in hand with Socialist handouts of unimaginable absurdness. Paying people to not return to work. Paying people to not pay rent. Paying businesses to not pay rent. Socialist takeover of health care. This is the system that resulted in the greatest empire annihilation in history, the 1991 U.S.S.R.. And it's happening in 2021 in real time. And all the voters (at least in the caricature presented by the complicit media) do is say "Thank you. More free stuff, please."

@pagebarto6761 3 года назад

A new episode of company and geography now today, ooowee today is a good day!

@shackdaddy7106 3 года назад

It should be mentioned that Kraft Music Hall starring Bing Crosby was a very popular radio show back in the 30s and 40s.

@comicstanz2990 3 года назад

You should do a video on in and out

@jerrymale8975 3 года назад

Yea

@comicstanz6721 3 года назад

Yea and why its so big

@comicsans8539 3 года назад

Maybe, im surprised he hasnt yet

@EricHeidenAuthor 3 года назад

You've proven your point. I'll still primarily think of them as a cheese company, but they've got a LOT more variety than I expected. Excellent video!

@nicholasdean3467 3 года назад

Am I the only person who doesn't think of cheese and Kraft immediately? I topically think of Mayo and cream cheese also think of ketchup since the Kraft Heinz merger personally.

@GeorgiaOverdrive 3 года назад

You said mayo and cream cheese. Cream cheese is cheese.

@DJPJ. 3 года назад

In the 90s they bought the Norwegian chocolate company Freia. That is what i know Kraft for. Freia is now part of Mondelez International.

@theallknowingsause8940 3 года назад

this might be a weird one, but could you maybe consider doing a video about Xerox, they used to be a very innovative computer company before just being a printer machine company and I would love to see a video about them!

@bradlygoat 3 года назад

In Canada, we call it Kraft Dinner. And it's very popular we use it interchangeably with no name / grocery store brands macaroni and cheese.

@k3iler05 3 года назад

Yes please, follow the rabbit hole all the way down! It is nice and eye opening to see how consolidated things are.. They're all just one big brand disguised with different names.

@tnate6004 3 года назад

In addition to Kraft Television Theater, the company sponsored the long-running Kraft Music Hall variety series and Kraft Mystery Theater, in addition to many high-profile television variety specials in the 1970's and 80's. One passing observation: There is no longer the familiar Nabisco triangle logo on the Triscuit box, which makes me wonder if Mondelez is planning to do away with Nabisco branding entirely.

@BollingHolt 3 года назад

Ah!!! He was Canadian? That's why Terrance and Philip love their Kraft dinners! LOL

@SkikyroStudios 3 года назад

Hey Mike! You should try doing “The Fall, Rise, and Fall again” concept videos, it would be a cool key change. But you know better than me! lol

@azlufa7607 3 года назад

Love this idea :)

@companyman114 3 года назад

The issue there is they all have to start with a rise.

@MarsJenkar 3 года назад

Yeah, in order to have a significant fall, you have to have somewhere to fall *from*.

@SkikyroStudios 3 года назад

@@companyman114 of course! I just thought it could be assumed

@birdboy16 3 года назад

Isn’t the “why it failed” series similar to that idea?

@musickid43 3 года назад

Someone once pointed out to me that the product called "Singles" does not actually say that it is cheese. It is something designed to look and taste like cheese but is not technically cheese. Just like how margarine is not technically butter.

@chatman4998 3 года назад

🤢

@shanen2800 2 года назад

I got a cheese ad on this video.. never seen a cheese ad on youtube once in my life

@IzzyTheEditor 3 года назад

If you haven’t done it already, you should do Heinz. Once Warren Buffett got involved Heinz as a company has sucked.

@akreanimated7242 3 года назад

i like how you always make your videos very informative but concise. i think a video covering the rise and fall of justice or claire’s would be interesting to watch. as a 15 year old justice was really big in elementary school, but in middle school it’s considered lame if you shop there aside from having that one lunchbox with a letter corresponding to the first one in your name, you know the one lol. aside from growing out of it i feel like something changed about their stores. when i was 12-13 i was still in that older kids group they try to appeal to, but they ruin a lot of their clothes by slapping their name on the front, with obnoxious amounts of glitter, sequence, and very out of date pop-culture references. if i remember correctly i felt like it was a little overpriced to, but then again i didn’t know much about personal finances when i was that age. they’ve been closing their stores recently and they’re pretty scarce. claire’s has been closing a bunch of locations as well but personally i still like that store. they have cute things and it’s cheap, especially the jewelry and it looks nice. you can get your ears pierced for free but DON’T. they’re not properly trained to do so and piercing guns can lead to complications. i think it’s concerning that they’ll pierce cartilage with those. ear lobes sure whatever, a needle’s still better but anything else absolutely not. not sure about claire’s but my younger cousins are elementary school aged and one starting middle school, and none of them really go to justice that i know of. i worked with some younger elementary school aged kids this summer and i think a couple of them might’ve gotten something from claire’s before? they’re a little too young to really want to go there. anyways, justice doesn’t seem nearly as popular as it was when i was their age. interestingly, i noticed very recently justice has been selling things at walmart and they’re not bad. i wonder why no one shops there anymore

@pineconepinapple471 3 года назад

the mac and cheese is horrible on its own but american cheese makes it nostalgic

@Nick_Skywalker 3 года назад

It’s the middle of the night and I have a lot of school work to do tomorrow but here I am learning about Kraft Mac and cheese

@kevinbre7563 3 года назад

"Kraft was spun off. Kraft stood alone." I think you mean, "the cheese stands alone." 😁

@PrettyGuardian 3 года назад

It's supposed to feed a family of 4 huh? *starts nervously sweating processed cheese*

@Moneymike29 3 года назад

Ironically there’s nothing quality about Philadelphia anymore

@ChrisBrown-pu8sm 2 года назад

For those who choose not to watch I'm NOT praying for you but Kraft is much larger than I previously thought. I'm glad I watched this video and became educated.

@chiblast100x 3 года назад

I'm sorry, but that had to be the least enthusiastic, least sincere sounding "I'd like to hear what you have to say" I've heard since I started watching this channel three years ago. You aren't coming down with something are ya?

@bigmclargehuge8219 3 года назад

Dude, you could tell the story of my local Plumbing LLC and I'd still watch.

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@candycemonroe7345 3 года назад

Awesome. I love the research that goes into these.

@haark655 3 года назад

Firss

@MrArnell 3 года назад

2nd😁

@thehodlers7644 3 года назад

You have a great way of diving into the acquisitions but not making it confusing

@nicholasmartin793 3 года назад

I guess my grandfather once had dinner with Mr. Kraft. When I heard that story I asked, "Did they have mac & cheese?"

@klovor 3 года назад

i work at walmart so i’ve seen kraft everywhere and knew they were huge

@AZREDFERN 3 года назад

It all makes sense now why cigarettes and nachos are both guilty pleasures.

@mblind 3 года назад

you should do a "The Road to Kraft" miniseries. Cover each (or as many as you can before you get sick of it) from early roots to 1980s & 90s & 2000s mergers.

@Kas_Styles 3 года назад

Link?

@SOS_JA 3 года назад

I've been waiting for this for my entire life!

@AlyP171 3 года назад

I missed watching your videos, so glad you are still doing them! 😁

@maxivy 3 года назад

One of the best channels on YT

@thelegendarywizard Год назад

I am now next door neighbor with Kraft Heinz, feels weird going outside and smelling fake cheese

@Justin-Hill-1987 3 года назад

Back in the 1980s, RJR Nabisco owned both Kentucky Fried Chicken and the original incarnation of the Zantigo fast food Mexican restaurant chain. In 1986/1987, both chains were sold to Pepsi, with a majority of Zantigo's locations converted to Taco Bell.

@RyanSchwertfeger 3 года назад

They recently closed a Nabisco plant about 10 minutes from where I live in NJ and the entire community was very sad about it. Not only because of the jobs and the ratables, but the smells that would waft out of the plant were absolutely amazing. Many officials were saying it was a cost cutting measure, and others claim the jobs are "going to Mexico". So if their finances aren't too hot as you mentioned, that would make sense.

@SoCalPat 3 года назад

That local plant is now making cookies in Mexico. Gotta read the labels since I live in SoCal, I never buy food products made in Mexico because we have a major drought issue and not much water is left for Mexico after California, Nevada and Arizona fight their claims to the Colorado River.

@davidopinko 3 года назад

I'm exhausted trying to keep up with all of these company changes... but once again, a very well-researched and presented video!

@companyman114 3 года назад

Thanks David. I did my best to present it in a way that wasn't confusing.

@donchoq Год назад

Man you are young! I can think of about a dozen things from KRAFT over the years! Now bring me my Kraft Dinner!

@Adrianlover89 3 года назад

I remember when you had only 20000 followers. You are awesome in your videos. I learn a lot..

@RoachDoggggJR 3 года назад

been waiting so long for this one. Once I started working night crew at a grocery store it blew me away, they own everything.

@JusNoBS420 Год назад

My Ad break for this video happened to be Kraft Mac n Cheese. With Chester Cheetah rapping about the flaming hot version 😂

@mae2759 3 года назад

As a Pittsburgher, please do a video on Heinz. We treat any other ketchup like it contains asbestos and urine around here.

@PrivateTrotter 2 года назад

Yes! You’ve definitely proved yours point and provided soooo much info. Thank you 🍾💪🏿💪🏿💪🏿💪🏿

@UsingGorillaLogic 3 года назад

Kraft Gameplay: Mmm some cheese Kraft Lore:

@ben6085 3 года назад

I feel like it is important to let everyone know that Kraft no longer include their canned cheese with the Delux Mac/cheese but rather the inferior powder mix. This is in Australia, I cannot confirm the state of their Mac/cheese in other countries.

@imaxinsertnounherex 3 года назад

I know a lot of people who have worked at craft for most of their lives, so I actually knew how huge they were.

@natedog769 3 года назад

A video on the tobacco companies would be interesting I use to work at a smoke shop and realized all these different brands of cigarettes and yet there are only 2 companies

@whyisgamora5435 3 года назад

Which 2??

@natedog769 3 года назад

@@whyisgamora5435 RJ Renyolds with their primary brand as Camel and Philip Morris with their primary brand of Mallboro. These 2 companies not only control the cigarette market but also every chewing tobacco, every cigarillo, every snus, nearly every brand is owned by them. These 2 companies are insanely huge and even have political influence and I dont think enough people are aware of what kind of power these companies have

@MaddJakd 3 года назад

Worked at Walmart a while back as an unloader and stocking shelves. Was working the juice isle on day and noticed the printed labeling on one of the Great Value apple juice crates said "KRAFT" So Great Value is actually a great value and not entirely some total bottom of the barrel junk (lower tier than anything that empire actually prints their name on in the open, but you see what I mean)