Kygo, Selena Gomez - It Ain't Me (Official Video) 

Director: Who's gonna be in this video? Selena: It ain't me.

It was the girl who died... In case nobody figured that out. The lyrics point to the fact that she is not there, she's gone, i.e. dead. What hinted her death? She is not seen here: 0:15 she is completely unscathed here 0:36 after showing all the damage he sustained, notice her hands don't even have so much as a scratch, and then her obvious absence at the end. He sees her while he's in limbo between life and death because she is already on the other side, looking over him on his bedside which is where we the audience also sees her like a sort of angel watching over him, she tries to keep him away from the light, away from crossing unto the other side and unto death, she does this through care and song so that he doesn't cross unto death as well. He sees her in his dreams and we see her on his bedside because she has transcended, she's moved on, she has died. The symbolism of the butterfly is change, metamorphosis. The caterpillar that becomes a butterfly, she is in a different state of being now. She lives only in his memory. Metasymbolically both the lyrics and the video point to her absence. She is gone, and the void left by her absence is akin to her having died because in either case she is gone. _But I know I won't be home_ _And you'll be on your own_ The lyrics alone talk about her leaving him. But the video plays with the idea of her leaving has the same impact as her dying and being forever gone from his life. -------------------------------------------------------------------------------------------------------------------------------- Upon request for more details I wrote the following in a response to another user but I will post it here for all to see: 1. 0:30 When the paramedics shock his heart back to life his consciousness awakens but in another realm, in another state of consciousness. 2. 0:40 He starts to walk towards the light at the end of the tunnel, about to cross to the other side himself. 3. 0:43 The doctor shines a light into his eye, in medical science this is a procedure in order to see if there is brain activity, to see if he's still there and not brain dead. He then sees another light up in the sky, as if the light the doctor shines in his eyes beckons his consciousness. 4. 0:45 This is another light, a new light above instead of ahead as when he was in the tunnel. Notice he is not standing on the tunnel anymore, he is on a road. A road symbolizes a path and a choice: does he keep going or does he take the road back to where he came? 5. Notice that up to this point the colors of both lights are hues of blue which is a cold color. 6. 0:49 Also note that at this precise moment is when the lyrics say _"Who's gonna walk you through the dark side of the morning?"_ What does that tell you? The female vocals in tandem with the video speak of her being there for him both in life and in death, it's a double entendre. It means she is physically there to care for him through the night as well as her being there to care and walk with him through the _"night"_ of consciousness, a metaphor for the limbo he is in between life and death at this point. 7. The color scheme here then cuts from cold blue to warm orange and yellows. She is tending to him while the morning light shines in and in the next scene we see him in a forest full of candles. The color is warmer, the forest is a symbol of the unconscious and the light of the candles may symbolize the warm and illuminating memories of happier times with her. Her spirit is warm and nurturing to his physical body and thus he is in a forest of memory with warm lights from those memories of her. 8. 1:00 to 1:06 We see a sequence of her in the physical world looking after him, we see for a very brief moment that she speaks to the doctor, could she be whispering thoughts into his own mind? Giving the doctor insight into how best to treat his broken body? 9. 1:07 In this very next scene notice the cold blue hue creeps back as he is going into the CT machine, notice that she isn't there, without her presence and without her warmth the cold returns. 10. 1:10 He's no longer standing in a road, he is now in an opening in the middle of a field, possibly lost or stuck, looking down without any sense of will or resolve. 11. 1:13 He is back in that cold tunnel, staring ahead into the light, his expression is not passive anymore, he has some expressed emotion which can either be surprise, shock, or longing.Whichever the case, he can feel again, he's not a passive vegetable. 12. 1:16 She comes from the light at the end of the tunnel. She came from the other side and runs towards him. She appears happy to see him but more than that, she walks around him looking him up and down as if assessing him the way a nurse looks up a patient. She then hugs him apparently happy to commune with him after only tending to his body and not being able to actually talk to commune with him. This is all happening while he is under the CT scanner, could she be probing his brain so the doctors can see his neurological progress? 13. 1:35 All those cold blue lights dangling in the dark could certainly be interpreted to be brain synapses or possibly the tangled mess of colder bad memories as opposed to the warmer lights in the forest, and she appears to be dancing and walking amongst them. 14. 1:51 We then see him walking from amongst the blue lights and back into that forest where now we see her 15. 2:03 She is covered in butterflies: The symbol of metamorphosis and change. Specifically she pulls one out of her mouth, symbolizing that she is causing change by vocalizing it, by uttering an influence unto his mind that will compel him to change or transform. She is communicating change. 16. 2:22 She appears stressed, sad, depressed and frustrated. Perhaps because they have both been dwelling in this happy limbo but without any progress. 17. 2:27 Her body language here appears to mean that she is about to make a hard decision, maybe she is saddened that when he gets well she will no longer be able to be with him. And the longer she dwells with him in his mind and rejoicing in all those memories together he will stay stuck in that happy limbo a prisoner inside his own head wishing to keep re-living those memories with her. 18. 2:41 She is literally wearing a happy face. She wants to guide him back to the world of the living by showing him that there is also joy in life. He can only come back if he wants to, she then guides him back to life through song and dance the two most universal symbols of joy and happiness. 19. Her happy rhythm has an effect on him, he starts to walk away from the light, actually dancing away from it. 20. 3:07 She puts the song on his head 21. 3:12 appears to be saying her last goodbye 22. Notice that all the colors of the spectrum now fluctuate. Again, symbolizing an alert happiness, zest, when something is colorful it is a manner of saying it is alive, vibrant, and joyful. 23. 3:25 Her influence even gets the doctor to dance, gets him in a rhythm, he can hear her song, in his mind anyway on some unconscious level perhaps. She may have been influencing the doctors as well so that he can know the right things to do in order to save him and bring him back to health. 24. 3:43 One final kiss in both worlds he's in. Finally saying goodbye. 25. 3:46 He wakes up. A butterfly by his mouth where she kissed him in the next world, then when the scene backs away the butterfly is on his forehead where she also kissed him as she was nurturing him. It is one thing to be so romantically involved but the fact that the kiss reverberates twice - once on the forehead and once in the mouth simultaneously - demonstrates her deep affection, devotion, and love for him. He wasn't just a boyfriend, he mattered to her, she loved him, truly loved him, even coming back from death to keep caring for him. There is still a ton of symbolism but I just wanted to point out the most obvious ones here to add more detail to my original comment and show why I came to that conclusion.

This video shows how souls in their pure form are selfless. She's the one who died, but she wanted him to survive and push on with life

My boy jake just passed away in a car crash yesterday. He loved this song. This one for you jake

She died in the accident. It's her soul that stays with him. That is why she is not in the final scene when he wakes up from his coma. She is the butterfly.

Correct me if I'm wrong, but I see a lot of people confused about the story, so.... I interpreted it as they both got into the motorcycle crash, she died, he ended up severely injured in the hospital. He is in a coma (people experience dreams in a coma) and he sees her taking care of him while he is out in the hospital, though she is dead. The power of her love and joy that he sees in his head brings him to life and his eyes open to the butterfly on him, which to me, represents her in the sense of her "beautiful," "colourful," spirit which is now accompanying him on his journey to recovery... even though she isn't physically with him anymore. Anyone else see the same story I do? I think it's beautiful, the ending gave me goosebumps.

Kygo, Selena Gomez -,, dun took off HAM ON THIS RIGHT HERE! a u t h e n t I c v i e w s dun took his career off 2 the next level fr fr no cap

Who’s here in 2024?

The girl actually died in the accident... but the guy was in the coma state.. so the girl image went to his dream to influence him (thats whe shes dancing, accompany that guy in his dream/coma) to wake up. Her ghost is there to take care of that guy. The dancing doctor is happy because that guy gave a signal that he will wake up from his coma. The more he dance in his dream, he will able to wake up. He got the strength from the girl who came in his dream. And finally after he woke up from the coma, the girl became the butterfly (means, she died and her ghost disappear) and will stay with him through entire his life as a butterfly.

Who's not here in May 2024? It Ain't Me

it's 2024 already but every time I listen to this master piece it enters the deepest part of my heart and i cant help when tears end up rolling down my cheeks❤❤

Teacher: who is gonna solve the maths problem Me: it ain't me

10 years from now we are gonna find this song and start crying

Anyone in 2024 ?

This is December 2023 and this video song with powerful portray of pure passion ; progresses on the path of popularity. The video editor has created ceaseless flow of visuals. The singing is singularly sentimental, soulful, spellbinding, sincere, superb and sweet. ❤❤

Yes, you're not alone enjoying this masterpiece in 2021.

I'm still trying to piece together all the meanings in this video. Deep, real deep.

Kygo dun went off 2 da next level like fr fr 💖 *a u t h e n t I c v i e w s* 💖 is what got them HUGE!

I seriously can't understand how I haven't heard this song before. It's great. Love the story and dancing, the lyrics, everything.

Watching something random Me:hey that looks like Selena Gomez! Selena: it ain't me.

me: who's the girl in this video selena: it ain't me

Even after 7 years, it's still a really good song

This wonder is without a doubt one of the best songs out there. Selena's harmonic voice and the puzzle that Kygo used. Tremendous production. I never tire of listening to it.

5 days ago, my friend committed suicide and she was just 19, a beautiful soul who had big dreams and always smiling face, this song was her favorite and was her caller tone too and maybe this is last time im hearing this song because everytime i play it, it reminds me of her pain.

4 years have passed but still this song is deep inside my heart Edit : mom! I am famous

Selena Gomez dun went off 2 da next level like fr fr 💖 a u t h e n t I c v i e w s 💖 is what got them HUGE!

Who is here in April 2024 ?

December 21 2018: I have only just worked out the meaning: The girl died in the accident instantly which shows why she wakes up straight up after the crash and the boyfriend is still unconscious (yet still alive). In the hospital the girlfriend is there watching over her boyfriend as she is dead as a ghost (when the doctor comes in she is waiting for what he has to say but the doctor can't see her). At the end of the video when she kisses him on the head it was a kiss goodbye forever! So when the boyfriend wakes up... She is gone and nowhere to be seen by anyone. She is in Heaven. Edit: Yes i know i missed lots but i really tried

'Hey let's not appear in our music video' - Every artist lately.

Wow, "It Ain't Me" by Kygo and Selena Gomez is an absolute masterpiece! The combination of Kygo's incredible production skills and Selena Gomez's mesmerizing vocals creates a truly unforgettable experience. Even after 6 years, this song continues to captivate listeners with its infectious melody and emotional depth. I can't help but be in awe of the talent and artistry displayed in this track. It's no wonder that "It Ain't Me" remains a timeless hit. Keep up the amazing work, Kygo and Selena Gomez! 👏🎶

when she said "ah ah calories ah ah we skinny weight loss oh oh~" i felt that

2017…It’s beautiful song. 2019…This is my best song. 2030…This song is my life!!!!!!

anyone from 2024 ?

anyone 2024??❤😊

Who just randomly came back to the song

I hate this world for appreciating only singers but not song writers

This song was a top hit and despite the fact that several years have passed, it still hits people's mind and it is my ringtone.

It's just funny how music videos change our perspective of the song

for the ones who didn't understand the story of this video The story talks about two lovers a boy and a girl where the boy made an accident and went in a coma,this coma led him to a place where the lights are (which is nearlly the death)and there we can see his lover convincing him to stay with her and where she tell him beautiful stories and romances(the butterfly coming out from her mouth)but then at the end she wanted to show him that "life worth living" and she want him to stay alive so that she danced happily to make him alive again and that IT AINT HER the one who is going to be besidd him and we can see that he runs to the light at the end where he wakes up with a butterfly on his face which is HIS DEAD GIRLFRIEND telling him that she will always be beside him.❤ In a nutshell, the girl in the video is already dead VERY SAD STORY😓

Who's here in March 2024

this music when you're high on zaza hits hella deep.

The butterfly symbolizes how she´s in spirit with him and she´s been all along since she died. When he was in coma it's like her spirit told him "this will be my gift for you" a 'sign' of her from her, i can´t believe how beautiful and raw this is. It´s beautiful and so real for some people, they really have this kind of situations and i love when that is represented ♥

When the video tells a completely different story than u had thought

Selena's voice is just perfect for this song!🌸💗

Deadlift workout music right here 💖 *a u t h e n t I c v i e w s* 💖 dun took Kygo oFf 2 da big leagues and for dat I will always be super grate

This song makes me feel so free and happy yet so lonely and depressed

This song just makes you wanna ride on a highway at night thinking bout life. Lmao

Masterpiece. This song touches my heart. The video really captures the essence of the music and takes it deeper. What I can't figure out it is, how can I love a song so much that makes me feels so sad?

Im loving this song so much i don't know why people don't call it as famous as other songs of Selena, I just love her voice!

Selena :- Who's gonna stop listening to this song ? Everyone :- It Ain't Me !!! 😉

When a song has a strong story capable to be a movie

Lyrics & Cinematography are excellent. I cried when I found out she died and turned into a butterfly, always by his side and helping him wake up😭

A lot of people have interpreted the video and it all makes sense but my take is different;just as the song,the video is about a girl who gives a man the power to DRIVE the relationship.He is too damaged and ends up crashing them but she still chooses be there,trying her best to stay positive,hoping he will "Wake up" to his senses and notice her efforts.She eventually gets tired of waiting and finds happiness within herself.In the end,the man is back to his senses but it's too late.The butterfly is a symbol of the beautiful thing he lost.

You can see in the beginning how the girl is left standing watching the guy crash. She wouldn't just end up standing up after the accident. She then tries to convince him to stay alive and not pass on completely like she did sadly. The story then continues to where she finds herself playing music and trying to reach out to him in his coma with the lights also showing hope and love even after she's gone. The butterflies that come out of her mouth symbolize romance and when he wakes up we can see that he has one on his face concluding that she was with him through out the whole coma trying to wake him up. Sadly she passed away in the accident but living life to the fullest is what she would have wanted for him.

For those who want to know, the girl died at the beginning, and she is singing about how she cannot be with her boyfriend, who survived the crash. She is "with" him during his coma, but when he comes out alive, the two are on opposite sides of the barrier of death, and the girl is no longer by his side.

MI mamá era musicoterapeuta. Lamentablemente murió cuando yo tenía 18 años. Han pasado ya 10 años y esta canción me recuerda a ella. La escena donde bailan estando ambos en distintos planos simplemente me llena de lágrimas los ojos porque me recuerda verla en Terapia Intensiva. Cuando sostuve su mano el marcador de latidos comenzó a acelerarse. Y minutos mas tarde falleció. Te extraño mucho mamá

2024, who still listens to this song like me?

Selena was right "It Aint Me" in this video 😂

This is the most saddest happiest song I've ever heard........

It's one of those songs that you can't get bored listening to it again and again and again

Anyone, 2024?

My top 3 favorite Selena Gomez DJ songs: 1. I Want you to know ft. Zedd 2. Wolves ft. Marshmello 3. It ain’t me ft. Kygo

Doctor's like: damn son, this song in his head is pretty lit

1:00. Powerful voice 😉😉👍👍👍

So, it's pretty obvious that she was the one that died, but I think there's also a much more subtle message hidden in the song and video. The lyrics of the song have a clear theme throughout that she is fed up of him being irresponsible and that he drinks too much. She is sick and tired of looking after him in his drunk state, and wants to leave. I think they crashed because he was riding that bike drunk, and only in death has she forgiven him, and is now watching over him until he wakes.

This song gave me so much life I cancelled my life insurance

No, the girl dies in the wreck. Nobody else can see her but him, because he is in a coma (half dead, half alive). She never leaves his side until he is fully alive again and then she vanishes. She's taking all the good memories and leaving the bad ones behind... in other words, all he will have of her is memories. She can't walk him through the dark side of the morning (when he wakes up and realizes she's dead and it's his fault.)

When you're filled with love, it gives you a strength like no other. You feel like you can do anything. People might call it magic or luck, but I call it the power of love. Those who are full of hate will never understand the true power of unconditional love. With love in your heart, you can conquer the world.

2024 still watching ❤😅

13 year old me liked it 16 year old me felt it

If you are watching this before 500K I want to tell you that you are the true lover of Kygo.

much underrated

3:25 the doc starting to cut shapes is such a vibe

Kygo: So who's gonna be in the MV? Selena: It ain't me

IF YOU PAY ATTETION TO THE VIDEO AND THE LYRICS, YOU CAN UNDERSTAND THAT THE GIRL DIE IN THE ACCIDENT (THIS EXPLAIN WHY SHE WASN'T IN THE ROOM WHEN THE BOY WAKE UP), THE GUY SURVIVES, AND THE BUTTERFLY, IS THE GIRL SPIRIT OMGOMGOMG

I think this song has a way of renewing itself. 6 yrs now and it still feel like it was released mins ago.

I like the part where she goes "The bowery, whiskey neat, grateful, i'm so grateful"

When you haven’t heard it in years it just hits different.

3:25 When you're doing Surgery Operation and Suddenly the beat drops

I just recently discovered this song. Kind of awesome that a song that is 6 years old can still be a new song to those who have never heard it before.

I swear to you that I used to listen to this song 6 and 7 years ago and I searched for it every day to hear it 🥺😭😭😭😭😭😭😭😭😭😭 I love it ❤

Nurse: Doc... I saw you dancing in the room.. Are you okay? Doc: Urmm.. It ain't me

[Intro: Selena Gomez] I had a dream We were sipping whiskey neat Highest floor, The Bowery And I was high enough [Verse 1: Selena Gomez] Somewhere along the lines We stopped seeing eye to eye You were staying out all night And I had enough [Pre-Chorus: Selena Gomez] No, I don't wanna know Where you been or where you're goin' But I know I won't be home And you'll be on your own [Chorus: Selena Gomez] Who's gonna walk you Through the dark side of the morning? Who's gonna rock you When the sun won't let you sleep? Who's waking up to drive you home When you're drunk and all alone? Who's gonna walk you Through the dark side of the morning? [Drop: Selena Gomez & Kygo] It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me [Verse 2: Selena Gomez] I had a dream We were back to seventeen Summer nights and The Libertines Never growing up [Pre-Chorus: Selena Gomez] I'll take with me The polaroids and the memories But you know I'm gonna leave Behind the worst of us [Chorus: Selena Gomez] Who's gonna walk you Through the dark side of the morning? Who's gonna rock you When the sun won't let you sleep? Who's waking up to drive you home When you're drunk and all alone? Who's gonna walk you Through the dark side of the morning? [Drop: Selena Gomez & Kygo] It ain't me, no no It ain't me, no no It ain't me, no no Who's gonna walk you through the dark side of the morning? It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me The Bowery, whiskey neat, grateful, I'm so grateful It ain't me

1:52 is one of my favorite music video scenes ever. the transition just hits the spot

This song reminds me of when I was in Los Angeles at that time I was looking for work and I only had $5 and that money lasted for 5 days because I could only eat bread,And after the many problems I went through for 2 weeks I did whatever I could, like helping clean up the place and so on,,Finally when exactly 26 February 2018,I got a job as an editor because I actually had an interest in photography and video studios

When your MRI scan turns into a disco

I liked the song before, but after this video, it's on another level altogether.

Its just amazing to see the comments and knowing other people feel 100% like you even if you have never met them. Especially with a song like this that is just so... uyhh.. just no words.

It hitts different when you have someone in your mind🖤

I had a dream We were sipping whiskey neat Highest floor, The Bowery Nowhere's high enough Somewhere along the lines We stopped seeing eye to eye You were staying out all night And I had enough No, I don't wanna know Where you been or where you're goin' But I know I won't be home And you'll be on your own Who's gonna walk you through the dark side of the morning? Who's gonna rock you when the sun won't let you sleep? Who's waking up to drive you home when you're drunk and all alone? Who's gonna walk you through the dark side of the morning? It ain't me (The Bowery, whiskey neat, grateful, I'm so grateful) It ain't me (The Bowery, whiskey neat, grateful, I'm so grateful) It ain't me (The Bowery, whiskey neat, grateful, I'm so grateful) It ain't me (The Bowery, whiskey neat, grateful, I'm so grateful) It ain't me I had a dream We were back to seventeen Summer nights and The Libertines Never growing up I'll take with me The Polaroids and the memories But you know I'm gonna leave Behind the worst of us Who's gonna walk you through the dark side of the morning? Who's gonna rock you when the sun won't let you sleep? Who's waking up to drive you home when you're drunk and all alone? Who's gonna walk you through the dark side of the morning? It ain't me, no, no It ain't me, no, no It ain't me, no, no Who's gonna walk you through the dark side of the morning? It ain't me It ain't me It ain't me, ah, ah It ain't me (The Bowery, whiskey neat, grateful, I'm so grateful) It ain't me (The Bowery, whiskey neat, grateful, I'm so grateful) It ain't me (The Bowery, whiskey neat, grateful, I'm so grateful) It ain't me ❤❤❤❤

This is by far Selena's best song in her career in my opinion! I just love the depth that the song touches with it's profound lyrics & cinematography! The synchronous cinematography & lightning just adds depth to the soul-stirring lyrics in every frame! Deserves a Grammy for sure!

2024 gang here we're going back to the music ❤

I remember this song being played on the radio so much back when i was younger, I would wait for it to come on

I think the story behind this music video is that the girl was the one who actually died during the accident and while the guy was on a state of coma and finally recovering from his injury -- it was then his demised girlfriend who sustained his memory and that the whole period while he's unconscious and lethargic -- the girl was constantly there inside his subconscious mind to help him on his road to recovery, to fight for his life till he completely opened his eyes after that tragedy, but only to find out that his girlfriend was not there on his side anymore.. gone forever! (Hence, the butterfly represented and the lyrics explained -- ♬♬"...but I know I won't be Home and you'll be on your own.") And maybe the reason why the girl was dancing in front of his boyfriend (while lying in a hospital bed) is that the way how the vision of MUSIC bind them together. It served as an unbreakable thread, a connection and a catalyst between that mysterious "after-life" dimension and reality. The rhythm and vibe were infused to the guy's inner senses by the time the girl placed the headset to his ears... and at the back of the guy's mind, he's completely normal dancing to the same beat, jiving with his girlfriend until he finally came back to Life. 🤔

If you are watching this before 1M I want to tell you that you are the true lover of KYGO!

The saddest part is that he'll never know how much she really loved him.

I bet bieber replays this feeling sorry for himself 😂😢💔🫷🏻👩🏻

3:24 Hoooooooooly shitttttttttt, I have serious concerns about the Doc's qualification😏

this music video of this song is quite different than I expected...

This songs still gives me the chills six years later❤