In this insightful podcast, we sit down with Waqar Hasan, COO of Whizzbridge, to explore effective strategies for lead generation and email marketing in the software industry. Waqar shares practical insights on transitioning from freelancing platforms, defining profitable margins, understanding customer segmentation, and leveraging opportunities in the economy. He discusses the sales cycle for SMEs, various lead generation methods, crafting compelling email content, and utilizing Sales Development Representatives (SDRs) to acquire clients. Whether you're exploring LinkedIn, perfecting cold calling, or evaluating email platforms, this episode offers actionable advice for tech professionals looking to enhance their marketing strategies.
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0:00 Highlights
0:56 Introduction
2:05 Waqar’s journey
5:06 His company Whizzbridge experience
8:39 Why move away from freelancing platforms
15:09 What is a good margin in software business
18:05 Types of customers
20:10 Software industry boom
24:26 Sales cycle of small-medium businesses
25:59 Different methods of lead generation
33:49 How to do email marketing
39:10 How to identify your target audience
45:25 How to create content for Email
49:07 Lead generation process
58:53 How to build a Email marketing Team
1:02:30 Why business people are important in software companies
1:04:45 How to collaborate with Waqar
1:06:48 How to generate leads on LinkedIn
1:09:31 Cold calling
1:11:30 Future of Lead Generation
1:13:05 Advice for youngsters
1:18:15 Closing Thoughts
2 июл 2024
