Lego Investing: What are the best LEGO themes to invest in? 

love watching these types of videos. i normally don’t “invest” in any sets but try to get at least one of any that i think will do well and keep it sealed. always nice to get opinions on which ones i should get. keep up the good work 👏👏

Great content! Thanks for taking the time to put it out there 👍

Amazing video you are on the spot with most of your taking points keep up the great work

New to the channel and have recently fallen back into the Lego scene. Love it all! Very informative and can’t wait for more vids to come! Just recently snagged a bin of legos at goodwill and a sealed brick head wonder woman was in there too.

Awesome and very informative video. Thanks Jake!

Watched the whole video. Well spoken Jake. Thanks for the effort. This video inspired me to do diligence. Allways 👍

Thanks for sharing your experience!

Man, after this... I just noticed you deserve your own TV show 😂LoL! It was the longest but yet the most educative Lego video I´ve ever seen over here Cheers all the way from Peru!

Great list keep up the great work

Great video Jake! I think the mini Disney Castle is the next Tie Fighter Helmet. Buy them every time you see them in my opinion as they are hard to find!

Hey Jake, new sub here. As someone new to Lego, I would love to see pictures on the screen of the sets you mention. Just to get a feel for them that would be great! Thanks!

I subbed for the content and also the awesome shirt. :)

New subscriber because of this video - one of the best breakdowns of the different Lego investing categories. A great follow up video would be the best categories in terms of time - which categories shoot up in value as soon as they retire and which ones take a little time, and the best time to sell (initial pop after retirement, Q4, special event [e.g. release of movie], or long term hold).

Hi, I'm agree with you, I will put in first Creator Expert (Icons), second Ideas and third "seasonal"!!!! All those winter village and christmas theme work so good! StarWars helmet are so collectible, perfect for investing.

Great video!

Jake, I agree on Lego Duplo. As a fellow Lego Dad, it can be annoying to build with. Yet it's challenged me to get creative and level up my animal game. Additionally I think there are two types of investors: 1. The completionist - wants all the Lego Batman sets (even the Duplo) 2. The parent who wants to play with a Jurassic World Dino (Batman or whatever) with their kid. But I also use my kids Duplo to add height to my Lego Mocs and keep the weight down. No need to fill the giant Lego mountain with Lego bricks when Duplo are cheaper.

Thank's 👍

I thought at one point Speed Champions was a Toys'R'Us exclusive. Great video. I think you made a great case for where you have the themes.

Regarding Ninjago, a surprisingly high amount of fans are in their late teens are early 20's, basically AFOL newbies. That's because the themes been going on for 10+ years now to the kids that grew up watching the show have grown into young adults. And as young adults, they've now got a disposable income and nostalgia to spend it on. It's crazy how much some of these fans are willing to spend on older sets from their childhood and that that nostalgia extends to newer sets to a degree because they are still invested in the theme. Ninjago did something Lego Friends didn't: it retained its fans. While the expectation for Friends is that you outgrow it, that didn't really happen with Ninjago because the theme kept a singular continuity and Lego making sets specifically targeted at older fans. You think a 10 year old is going to shell out for Ninjago City Gardens? No way fam, those sets are for the older fans or even non-Ninjago fans who just want a cool, Japanese inspired building. But I think there is a lot of uncertainty regarding Ninjago. With a theme like Star Wars, it's been a proven success. But Ninjago is so experimental and "new" that most hardcore investors (who are older than Ninjago's young and old fans) don't really know what to make of it. It's totally foreign to them. I think their general mentality is "Huh? Ninjago's still going? Why is it still going? But wait, it's been selling for 11 years now and has some massive successes, is that indicative of a safe investment?" We've only just hit the point were investors are realizing that it might be viable and it'll be a few more years until an opinion is formed on it. But for what it's worth, I think Ninjago's probably a decent investment. The Brick Quest calculated each theme's average increase in price and Ninjago was number 5 overall. This was above reputable themes like Harry Potter, Marvel, and Creator Expert. I know some investors are skeptical and it's almost certainly because they are so in the dark when it comes to Ninjago. But I anticipate that even the new sets you got will see a significant price increase because the Ninjago fanbase will look back on those sets with nostalgia in 2 years and combined with the niche tribal and underwater theming will attracting non-Ninjago fans. The Seabound wave is the closest thing Lego has gotten to Lego Atlantis since, well, Lego Atlantic over 10 years go. You just need to look at the recently retired Prime Empire and Master of the Mountain sets to see that these newer waves will likely be popular. Those waves were also niche but the prices are rising at a steady rate. I may be bias as a Ninjago fan but I also think that means my ear is closer to the ground than most of high profile Lego investors who can't make heads or tails of Ninjago. But from where I stand, Ninjago is just going to go up. I think pretty much every set will yield some kind of success but the real trick will be finding the big ticket items like the Ninjago City series and Dragon sets. Those catapult Ninjago from a good investment into a great one.

I am a huge Brickheadz fan and collector. Every single on of them is unique and also have some unique details to them that, for me at least, make them very collectible. I live in Sweden though and some of them have been hard to get. I have 4 that I miss still, from Comic-Con (which are rarely seen in Europe): Superman and Wonderwoman 41490, Batman and the Joker 41491, Ironman and Captain America 41492 and Boba Fett and Han Solo in carbonite 41498. I hope that I one day can afford them. By the way, great video. :)

Hey Jake!! As an investor for over 10 years here in the UK, I’d say I agree with about 75% of your list … but that’s not a bad thing, just proves that what works for one, doesn’t necessarily work for another!! But great insight my friend and thanks for the video!!

Definitely now one of my three go to channels as a new collector ✔

You list matches my gut instinct pretty well. I rarely buy anything out of your top 5. Only if it’s a great price as in more than 30% off will I even consider it.

When I first began LEGO in my 50’s and before I could afford modulars the creator 3 in 1 modular buildings were a favourite for me and I paid a premium for the older ones , and got me hooked on bigger modulars I’m really looking forward to going deep into investing in the new 3/1 Noodle Shop especially if the big box stores discount it - Question : historically what’s the life span of a 3 in 1 set Shorter than the other modulars I believe

Now that I think of it, I absolutely think you’re right about Duplo.. At first, I laughed about it!

My experience is different all Lego are good investement, just make sure you get good discounts or points :) (I just bought some Mario sets 50% off) Pretty sure ill do well at Christmas. Of course i sell on Amazon so i have that extra bump Love the videos :)))

Very interesting, although I will argue some in this list. Personally, I am not a duplo collector but am quite surprised to see it beat some of the themes. For star wars, to determine which sets to get, is typically after a year or 2 (If they hadn't retired), look up brickset and see their minifig pricing. Sets that are well over 1000+ pieces are generally winners. Anyways, there's a theme you missed out. The ghostbusters with 2 sets (75827 and 75828). While they may not be exactly 200 300% fold, sets like 75827 can make well over $300 in profit.

New subscriber here. Love the shirt. Go Blue!

I think Dots sets have potential to be good if your a bricklink store, lots of unique lots to get more buyers to your store. They probably won’t sell fast either though

I am 65 yo, had brain surgery, I have used lego duplo and basic lego to work on getting my fine motor skills back. They have been great therapy tools

Jake Great, Video you make it really easy for some one that want to invest in lego, because you explain it well. I know you take a Chance with this but I look at what in the shelves in back of you Very inpresive. I wish you the best in your future Returns. Thank you again. I have stated my lego Portfolio too.

So how do you feel about speed champions going forward with them not being exclusive? I've seen a few of the 2021 sets for 16 at Walmart and I picked up one or two for my own collection. Do you think they would be worth grabbing a few more to possibly end up adding one to my collection for "free"?

Have you give up with the beginners tips series already? Was looking forward to that (not strictly a beginner as such but was interested in your thoughts)

I just started I've been buying big bame collaborations that I assume will be limited or have licence issues 1 day. Sonic, optimus, overwatch, stranger things, friends apartments, just makes a change from collecting cardboard I'm enjoying it but storage sucks lol

The Probe Droid goes with the series with the porg, BB8, grogu, Yoda, d-o etc. It is also like a UCS Probe Droid. I think those are bullish for a the long term as it will appeal to completionists of both series. I like it as a standalone set but it doesn't have alot of razzle dazzle.

I only get dots when they're on a steep clearance sale and part them out for BrickLink. Pretty much all they're good for.

I'm not sure there are many duplo collectors but they are one of my best sellers. I think it's just cashed up parents who don't know what things cost. Duplo batman just sells. It's mad.

Great videos! I’ve been investing in lego for 3 years and started mainly selling minifigures on whatnot because it’s so hard to deal with shipping big sealed sets. How do you pay for all the boxes when you sell sealed sets?

Hi Jake, did you get the latest gwp/multiple of? Thoughts on it?

I was thinking about picking up a Lego Assembly square set tomorrow on double vip day. I was curious to hear your thoughts about it as an investment. Do you think I should go for it, or invest in a different set instead? I think it’s suppose to retire very soon. Thanks in advance!

Lego Batman! Lego Star Wars! Lego Harry Potter! Lego Space! Lego Jurassic Park! Lego Art! Lego Technic! Lego Spiderman! Lego Marvel! Lego Ninjago! Lego Dinosaurs! Lego Speed Champions! Lego Architecture! Lego Ideas! Lego Saturn 5! Lego TV Series! Lego Creator Icons! Lego Brik Headz! 💰💰💰

I collect Technic and Speed Champions because #1 I like them #2 the price per piece makes sense. The Land Rover has over 2500 pieces and sells for $159 and has a ton of MOCs out there. Yet there are sets that have around 200 pieces and sell for $40. Doesn’t make sense to me so started to collect microfighters and Battle packs to sell as bundles in the future, they seem to have done well in the past couple years.

How bad do stickers from stores affect prices. It seems anywhere I the UK with a discount have stickers on the box. Only lego store don't but they are always full price

What are your thoughts on Legoland sets or even Lego House sets? Would be an interesting video keep it up :)

Hey Jake, how much are you selling the orange porsche behind you for? Need it to complete my set.

I work at a retail store and in the past they auctioned off the lego display cases that lights up, would that have any value?

classic can be a flip, at the right price like friends. friends may see the odd set appreciate at some point as they are actually stepping the line up, as much as I see that crap as a garage sale blight. the good thing about those sets is i feel zero remorse selling them.

I have been collecting and investing Legos for about 10 years, so I was curious to hear what you have to say doing it for 7 years. You mentioned on your video that you don't sell on Amazon, so do you only sell on Ebay?

Hi, I like watching your videos. beautiful video for me to watch. I hope you progress and succeed. I always look forward to your latest videos.

How good is a lego investment if I hold it like a retirement fund (10-25 years)? I know buying like a sealed Gameboy will be a great investment or an early iPhone 2G sealed. Thanks

the big bowser is not retiring but sells well i hear. thats the only one ive seen that even looks interesting. msrp seems up there though.

Hi Jake, any thoughts on investing the Harry Potter Hogwarts Castle, heard their retirement date has extended and criticism for micro scale.. what are your thoughts? Thank you! 😊

I've seen the old friends legos makes Good money those retired one

I like brickheadz because they are cute and takes almost no space, so you can amass a great collection without needing a dedicated room.

I just bought a bunch of Ahsoka BrickHeadz, hoping they will pan out as good investments.

Sorry for all the comments but I add them as I go through the video DUPLO : sells well to the parents because they consider them as “educational” and want to or think they will give their kids a step up or give their children an “edge” over other kids prior to starting school particularly with fine motor skills. DUPLO that has the alphabet or numbers are almost guaranteed to be winners if part of another theme such as Disney or with animals Ie: animals with numbers or letters sell well and because we want our kids to be smarter we will part with the $$$

Agree with you on the Funko poop comment too😂

How do you rotate your stock when you run out of storage space?

Could you do a video on how to find deals on Lego

I remember when Lego was a toy you were bought or bought for someone to play with. Now apparently it's an investment traded by spivs trying to get rich quick. Talk about sucking all the fun out of a toy. No wonder the prices have skyrocketed in recent years!

Where do you find some of these sets on sale?

Oh man not sure if I can keep watching with that Michigan shirt

Are Lego minifigures series good for investing?

Go blue!

Great video

So far, this feels like the BEST channel for adult Lego investors. If you added more visual of the actual sets you are talking about, it could also hold more interest for the younger viewers, as will as for us. Your ADHD viewers need more stimuli, for sure. lol

You forgotten mixels it's also a Lego theme and mixels is my favorite Lego theme

I make bongs with Lego Duplo.

What’s UCS set mean?

The Flintstones has been a stinker though

36:50 The thing to take out is to never invest in OT sets. I despise the Original Trilogy and how many sets are from it; if it ain't got clones, I ain't getting it.

Surprised you didn't mention Star Wars battlepacks. $12 to $15 new and most of them go for $50 now. I have a few that are over $130. So I would say SW battlepacks are just as good or better than Brickheadzzz.

What about Monkie Kid?

GO BLUE

What about Monkie Kid?? 🤔 🤔

nah no flack for ninjago, it's an amazing theme

I thought bionicle or hero factory would appear on this list…

I got ungated by buying 10 of the same item from Lego and submitting a scan of the packing slip in my application. If you get rejected just resubmit.

Lego Friends! Lego Super Mario! Lego Disney! Lego Frozen! Lego Castle and Train! Lego Cars! Lego City! Lego DC! Lego Minecraft! 👿👿👿

There are WAY more Batman figure variants than Spider-Man

reverse flash, flying fox

Lego should’ve been split City/Space .

"Obi-Wan's aunt" 💀💀

GO BUCKS

I disagree with friends Friends sets that are animal based have been good for me

20 adds and I'm 38 minutes in. Is this normal for your channel?

🤣🤣🤣 i think the same about brickheads, those things are ugly. but people buy them. dont know why but they do.

and you need a ton of $ to do this

This is a poor video. You are only looking at how well sets have sold it the past and it looks like even after 7 years you still do not understand the underlying factors and metrics which define how well a set will perform. And because of this you are not able to properly predict which sets will do well and which not...

And now you do exactlu the opposite as "experts" are othen wrong 😂😂😋😋😏😏

Super mario lego sucks, there should have been mini figs :(